Review (August 2025)

Wbrz news 2 is an abc affiliate and baton rouge's only locally owned and operated television news source for more than 50 years. wbrz provides coverage of local news, sports and community issues.

1.86M

Estimated Revenue

1.5M

Website Visitors

4/5

Trustpilot Score

What do we know about WBRZ-TV?

Estimated Revenue (2020)

$1.86M

Total Employees

120

Founded

1977

Industry

Broadcast Media

Location

Baton Rouge, United States

About

WBRZ-TV: WBRZ News 2 is an ABC affiliate and Baton Rouge's only locally owned and operated television news source for more than 50 years. WBRZ provides coverage of local news, sports and community issues.

Social Links

Alexa Ranking: 278000

What is WBRZ-TV's Revenue?

WBRZ-TV's estimated revenue for 2024 is $1.86M.

What does WBRZ-TV do?

As Louisiana's best news station, we are committed to bringing viewers fair, balanced and accurate stories. We are a family and community oriented company that strives to bring people together. The Station was founded by Douglas L. Manship in April of 1955 and is still owned by the Manship family today. WBRZ has been an ABC affiliate since 1977 and airs shows such as Wheel of Fortune, Scandal, Dancing with the Stars and Jimmy Kimmel Live. WBRZ'S award winning news offers exclusive investigations, weather and is the home of LSU sports. As the Louisiana Association of Broadcasters' Community Station of the Year, we also put on several community service projects every year such as Pats Coats for Kids, Fill a Prescription and Stuff the Bus. WBRZ works hard to not only be the best station for its viewers but also to be the best company for its employees.

What are the monthly traffic metrics for Wbrz?

6/mo Traffic Growth

105.90%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

8.9Mins

Bounce Rate

69%

How fast is Wbrz growing?

Wbrz has grown by -51.0% in the last 6 months according to SimilarWeb.

How do people interact with Wbrz?

Last month, Wbrz received 1M visitors who spent an average of 8.9 minutes on the website and visited 2.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Wbrz?

716.7k people (48%) visit Wbrz directly. 476k (32%) people search for them in Google. Whereas, 238.3k (16%) discover Wbrz through Facebook, Reddit, and YouTube. 37.5k (3%) visitors come from Wbrz's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Wbrz?

Wbrz's top market is the United States and they receive 1.4M (96.1%) people.
Then the 2nd is Canada with 9.5k (0.6%).
The 3rd is is United Kingdom with 7k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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