Whataburger: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

2.5B

Estimated Revenue

1.86M

Website Visitors

4/5

Trustpilot Score

What do we know about Whataburger?

Estimated Revenue (2020)

$2.5B

Total Employees

9800

Founded

1950

Industry

Restaurants

Location

San Antonio, United States

About

Whataburger: Home of the bigger, better burger. Whataburger uses 100% pure American beef served on a big, toasted five-inch bun. More than 700 Whataburgers across the country.

Social Links

Alexa Ranking: 278382

What is Whataburger's Revenue?

Whataburger's estimated revenue for 2024 is $2.5B.

What does Whataburger do?

Over six decades ago, an adventurous and determined entrepreneur named Harmon Dobson had a bold idea: to serve a burger so big that it took two hands to hold, and so good that after a single bite customers couldn't help but exclaim, "What a burger!" He named his humble burger stand, located on Ayers Street in Corpus Christi, Texas, "Whataburger." Our founder's original vision still inspires everything we do. Each and every Whataburger is still made to order—when it's ordered. We still greet our customers with a smile 24 hours a day, seven days a week. And while we now serve hot, fresh food at nearly 800 Whataburger restaurants from Arizona to Florida, that burger stand in Corpus Christi is never far from our hearts. From two original employees in Corpus Christi to over 36,000 across 10 states, Whataburger is more successful than ever. In 2015, the company achieved $2 billion in sales. Whataburger has been recognized as the top performer in Nation's Restaurant News' Social 200 which spotlights companies with the highest social engagement. In 2016, Whataburger earned the COEX Innovation Award for Marketing and Service for a National Chain. Our success and industry recognition along with the commitment of our employees, who we like to refer to as our Family Members, demonstrates the strength of our company and brand. Whataburger continues to strive for excellence as and is poised for continued growth and success.

What are the monthly traffic metrics for Whataburger?

6/mo Traffic Growth

0.30%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

2.6Mins

Bounce Rate

45%

How fast is Whataburger growing?

Whataburger has grown by 10.9% in the last 6 months according to SimilarWeb.

How do people interact with Whataburger?

Last month, Whataburger received 2M visitors who spent an average of 2.6 minutes on the website and visited 3.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Whataburger?

630.7k people (34%) visit Whataburger directly. 1.1M (61%) people search for them in Google. Whereas, 20.6k (1%) discover Whataburger through Facebook, Reddit, and YouTube. 13.8k (1%) visitors come from Whataburger's email newsletters. Finally, 9.2k (0.5%) people come from affiliates and or paid referrals.

Who uses Whataburger?

Whataburger's top market is the United States and they receive 1.8M (96.7%) people.
Then the 2nd is Mexico with 13.5k (0.7%).
The 3rd is is Canada with 6.6k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Whataburger's ads on Google?

Google Ads

Whataburger Manager Jobs | Become a Restaurant Leader‎

http://whataburger.com/careers/restaurant

Competitive Pay and Benefits. Career Advancement. See Available Positions.