Review (July 2025)
Create beautifully decorated wilton cakes, cookies, cupcakes and candy with unique ideas, supplies and step-by-step instructions.
700M
Estimated Revenue
891.08k
Website Visitors
3.6/5
Trustpilot Score
What do we know about Wilton Brands?
Estimated Revenue (2020)
$700M
Total Employees
620
Founded
1929
Industry
Consumer Goods
Location
Naperville, United States
About
Wilton Brands: Create beautifully decorated Wilton cakes, cookies, cupcakes and candy with unique ideas, supplies and step-by-step instructions.
What is Wilton Brands's Revenue?
Wilton Brands's estimated revenue for 2024 is $700M.
What does Wilton Brands do?
Wilton Brands, LLC., ("Wilton") is a fun and exciting company that is proud to hold the position as a global market leader in the sweet treat making and craft industries. We're a creative company where great people deliver innovative products and exceptional customer service. The company is owned by Dr. August Oetker KG, a family-owned, multinational, multi-billion dollar leader in our industry with over 125 years of history. Our products help families have fun as they celebrate life's many occasions, as well as bringing the love of baking and decorating to everyone, everywhere, every day. Wilton's unique business model integrates education, marketing and the sale of its products through social networking. Our company enjoys a strong portfolio of iconic brands sold through a variety of prominent retail and direct to consumer channels. Our products help families have fun as they celebrate life's many occasions, as well as enjoy expressing their creativity every day. Wilton's unique business model integrates education, marketing and the sale of its products through social networking. Annually, there are over 750 million visits to the company's websites and apps and more than 150,000 students attend our sponsored classes taught at leading craft retailers Michael's and JoAnn Fabric & Craft. The Wilton School of Cake Decorating and Confectionery Art in Darien, IL educates over 1,400 students a year from across all 50 US states and 88 other countries for more than 85 years! Wilton continues to benefit from the "maker" trend as more consumers are turning to the company's crafts and other do-it-yourself projects as a way to be creative, self-reliant and economical. The company recently brought in a new executive leadership team with the mandate to grow the business through launching consumer insights driven innovations and building stronger relationships with existing and new channel partners. We're always looking for a few great people to help us achieve this!
What are the monthly traffic metrics for Wilton?
6/mo Traffic Growth
-6.40%
All Time Traffic Growth
Create Free Account
Monthly Hits
891k
Time on Site
1.7Mins
Pages per Visit
2.0
Bounce Rate
70%
How fast is Wilton growing?
Wilton has grown by -18.0% in the last 6 months according to SimilarWeb.
How do people interact with Wilton?
Last month, Wilton received 891k visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 70% of people bounce on the first visit.
How do people find Wilton?
194.8k people (22%) visit Wilton directly. 642k (72%) people search for them in Google. Whereas, 36.5k (4%) discover Wilton through Facebook, Reddit, and YouTube. 5.2k (1%) visitors come from Wilton's email newsletters. Finally, 3.7k (0.4%) people come from affiliates and or paid referrals.
Who uses Wilton?
Wilton's top market is the United States and they receive 674k (75.6%) people.Then the 2nd is Canada with 57.9k (6.5%).The 3rd is is Australia with 19.4k (2.2%).
Traffic Growth (last 6 months)
What are Wilton's ads on Google?
Google Ads
Wilton® Candy Melts | Save $5 on Easter Items | wilton.com
https://www.wilton.com/shop-candy-melts-candy/
Shop For Candy Decorations, Ingredients, And All Your Other Baking Necessities Here. Find Your Happy In Easy Solutions, Fail Proof Instruction, And Instagrammable Inspiration. Decorating Techniques. Recipes By Diet. Shop Clearance. Disposable Supplies.
Wilton.com - Wilton® Bakeware - $5 off $25 on Halloween Items
https://www.wilton.com/
The Most Colorful Ideas. Innovative Products to Have Fun in the Kitchen. Shop & Bake! Create Beautifully Decorated Wilton Cakes, Cookies, & More with Unique Ideas and Supplies. Recipes By Diet. Birthday Supplies. Inspirational Ideas. Shop Clearance.
Keyword: wilton
Wilton.com - Wilton® - Shop Cake Pans And More
https://www.wilton.com/shop-cake-pans/
Get Top Quality Bakeware, Ingredients, And Inspiration Here. Browse Cake Pans Now. Fail Proof Instruction For Cakes, Cookies, Candy & More. Free Shipping on Orders $40+. Shop Clearance. Decorating Techniques. Birthday Supplies. Inspirational Ideas.
Wilton® Official Site | Free Shipping on Orders $40+
https://www.wilton.com/
Shop For Bakeware, Ingredients, And All Your Other Baking Necessities Here. Find Your Happy In Easy Solutions, Fail Proof Instruction, And Instagrammable Inspiration. Decorating Techniques. Inspirational Ideas. Disposable Supplies. How-To Videos. Recipes
Wilton.com | Wilton® Cake Pans | 30% Off Friends & Family Sale
https://www.wilton.com/shop-cake-pans/
Enter Code PMFFQ119 at Checkout for Friends & Family Discount! Shop Wilton® Products Now! Offer Excludes Clearance Items & Gift Cards. Cannot be Combined With Other Offers. Recipes By Diet. Free Shipping Orders $60+ Decorating Techniques. Shop Clearance.
What do Wilton's customers say about them?
Review Score
3.6/5
Total Reviews
3
Info
WiltonRead reviews that mention
Love it ?
Reviewed on 2021-03-14T14:25:06
Will never buy Wilton brand again
Reviewed on 2020-07-07T21:04:14
Can't Say Enough About Wilton
Reviewed on 2012-10-15T00:57:50
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