Review (August 2025)

Purveyors of luxury cosmetics and skincare inspired by magic. we create affordably priced, high-impact products designed to give you all the feels while providing real results. always non-toxic and cruelty-free.

9.38M

Estimated Revenue

115.9k

Website Visitors

3.8/5

Trustpilot Score

What do we know about Glow Concept?

Estimated Revenue (2020)

$9.38M

Total Funding

$8M

Total Employees

32

Founded

2015

Industry

Cosmetics

Last Funding Date

Debt Financing Aug 2019

Location

New York, United States

About

Glow Concept: Purveyors of luxury color cosmetics and skincare inspired by magic. We deliver the highest ingredients to woman-kind at a price that’s nice. Always non-toxic and cruelty-free ingredients. Our cruelty-free, high pigment colors are designed to give you all the feels while providing real results.

Social Links

Alexa Ranking: 44153

What is Glow Concept's Revenue?

Glow Concept's estimated revenue for 2024 is $9.38M.

What does Glow Concept do?

Winky Lux was founded in 2015 with a JOYFUL mission to bring beauty lovers together with happier healthier products that delight every sense. We believe that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships. Our goal is to redesign the beauty industry into something more delightful. For us that means more transparent supply chains, closer customer relationships and ethically sourced ingredients that still provide real results! Join our party and see what all the pretty is about! Lots of love, Winky Our offices are in the Lower East Side of Manhattan are home to multiple brands, a bunch of creative types, some techies, a rad coffee machine and 3 dogs. The dogs have insisted that everything we create is cruelty-free. The humans make sure that it's sustainably sourced. Our portfolio brands utilize collective fulfillment, technical development, data analytics, sourcing, retail support and media buying. GC brands are dedicated to design-driven branding and superior product innovation. Check out: https://www.winkylux.com/ https://www.laqaandco.com/

What are the monthly traffic metrics for Winkylux?

6/mo Traffic Growth

-49.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

116k

Time on Site

0.9Mins

Bounce Rate

61%

How fast is Winkylux growing?

Winkylux has grown by 17.0% in the last 6 months according to SimilarWeb.

How do people interact with Winkylux?

Last month, Winkylux received 116k visitors who spent an average of 0.9 minutes on the website and visited 4.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Winkylux?

43.3k people (37%) visit Winkylux directly. 53.7k (46%) people search for them in Google. Whereas, 7.1k (6%) discover Winkylux through Facebook, Reddit, and YouTube. 117.8 (0%) visitors come from Winkylux's email newsletters. Finally, 7.6k (6.6%) people come from affiliates and or paid referrals.

Who uses Winkylux?

Winkylux's top market is the United States and they receive 90.4k (78.0%) people.
Then the 2nd is Canada with 4.3k (3.7%).
The 3rd is is United Kingdom with 2.7k (2.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Winkylux's ads on Google?

Google Ads

WinkyLux.com - Winky Lux - Official‎

https://www.winkylux.com/

Boldly Addictive Beauty Makeup. Free Shipping on Orders Over $30. Luxury, Affordable Makeup · Limited Edition Palettes · Sustainably Made in USA · Fast Shipping

Winky Lux Flower Balm Lip Stain - WinkyLux.com

https://www.winkylux.com/products/flower-balm-1

Color Cosmetics Made From the Highest Quality Ingredients Known to Woman-kind. High Quality Cosmetics. Fast Shipping. Limited Edition Palettes. Cruelty & Paraben Free. Gluten Free. Luxury, Affordable Makeup. Types: Primer, Foundation, Mascara, Lip balm.

Color changing balm – Winky Lux

https://www.winkylux.com/collections/color-changing-lip

Color Cosmetics Made From the Highest Quality Ingredients Known to Woman-kind. High Quality Cosmetics. Cruelty & Paraben Free. Gluten Free. Luxury, Affordable Makeup. Limited Edition Palettes. Fast Shipping. Types: Primer, Foundation, Mascara, Lip balm.

Color changing balm – Winky Lux - WinkyLux.com

https://www.winkylux.com/collections/color-changing-lip

Color Cosmetics Made From the Highest Quality Ingredients Known to Woman-kind. High Quality Cosmetics. Cruelty & Paraben Free. Fast Shipping. Limited Edition Palettes.

Winky Lux Flower Balm Lip Stain - WinkyLux.com

https://www.winkylux.com/products/flower-balm-1

Always Sassy, Always Cruelty Free! Free Shipping On Orders Over $25. Fast Shipping.

What do Winkylux's customers say about them?

Review Score

3.8/5

Total Reviews

2

Info

Winky Lux
5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
RJ Kas

Best uncle ever w this gift for 17 year…

Reviewed on 2020-07-16T04:42:46

Best uncle ever w this gift for 17 year old
Shenia Reedus

I love this company!!

Reviewed on 2020-01-06T02:23:02

I love this company!!! Their lip glosses are top tier and so is the customer service!Highly recommend.
read more

Tommybahama

Now shipping internationally | tommybahama.com... More

Category

Lifestyle

Monthly Traffic

714.64k

88.13%

Ad Spend

$78.42k

Fastspring

Fastspring is a trusted global full-service saas ecommerce partner for software companies. with fastspring, companies sell more, stay lean, and compete big.... More

Category

Computers Electronics and Technology

Monthly Traffic

1.11M

6.18%

Ad Spend

$56.5k

Clickup

Our mission is to make the world more productive. to do this, we built one app to replace them all - tasks, docs, goals, and chat.... More

Category

Computers Electronics and Technology

Monthly Traffic

8.63M

139.57%

Ad Spend

$456.44k