Review (August 2025)

Breaking news, weather and sports from 27 news at wkow tv, the abc affliate in madison, wisconsin

7M

Estimated Revenue

1.83M

Website Visitors

4/5

Trustpilot Score

What do we know about WKOW-ABC 27?

Estimated Revenue (2020)

$7M

Total Employees

71

Founded

1953

Industry

Broadcast Media

Location

Madison, United States

About

WKOW-ABC 27: Breaking news, weather and sports from 27 News at WKOW TV, the ABC affliate in Madison, Wisconsin

Social Links

Alexa Ranking: 124908

What is WKOW-ABC 27's Revenue?

WKOW-ABC 27's estimated revenue for 2024 is $7M.

What does WKOW-ABC 27 do?

WKOW-27 is the ABC affiliated television station for Madison, Wisconsin owned and operated by Quincy Media. WKOW is located on Tokay Boulevard on Madison's west side.

What are the monthly traffic metrics for Wkow?

6/mo Traffic Growth

-9.10%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

1.4Mins

Bounce Rate

77%

How fast is Wkow growing?

Wkow has grown by -43.7% in the last 6 months according to SimilarWeb.

How do people interact with Wkow?

Last month, Wkow received 2M visitors who spent an average of 1.4 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.

How do people find Wkow?

1.1M people (59%) visit Wkow directly. 457.5k (25%) people search for them in Google. Whereas, 235.9k (13%) discover Wkow through Facebook, Reddit, and YouTube. 22.6k (1%) visitors come from Wkow's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Wkow?

Wkow's top market is the United States and they receive 1.8M (98.7%) people.
Then the 2nd is Canada with 3.8k (0.2%).
The 3rd is is United Kingdom with 2.7k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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