Review (August 2025)

Merino wool base layers are the warmest and best on the market. made of natural fibers, merino wool will even retain heat when wet. free shipping everyday.

6M

Estimated Revenue

353.19k

Website Visitors

3.7/5

Trustpilot Score

What do we know about Woolx?

Estimated Revenue (2020)

$6M

Total Employees

4

Founded

2012

Industry

Apparel Fashion

Location

Endicott, United States

About

Woolx: Merino wool base layers are the warmest and best on the market. Made of natural fibers, merino wool will even retain heat when wet. Free shipping everyday.

Social Links

Alexa Ranking: 114014

What is Woolx's Revenue?

Woolx's estimated revenue for 2024 is $6M.

What does Woolx do?

Woolx, our 100% Merino wool base layer was created, very simply, to fill in the gaps where other 100% merino wool products fell short. We wanted to raise the bar and make a 100% Merino wool garment that would always be the first one out of your drawer. We tested and wore many companies' garments. We researched and read feedback from customers who wore 100% merino wool garments, and took our 100+ years of combined employee outdoor experiences to create something unique. We then added this all together, and backed by a company with a solid 64 years in business, woolx was born.

What are the monthly traffic metrics for Woolx?

6/mo Traffic Growth

-2.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

353k

Time on Site

2.8Mins

Bounce Rate

50%

How fast is Woolx growing?

Woolx has grown by -38.2% in the last 6 months according to SimilarWeb.

How do people interact with Woolx?

Last month, Woolx received 353k visitors who spent an average of 2.8 minutes on the website and visited 3.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Woolx?

181.9k people (52%) visit Woolx directly. 132.2k (37%) people search for them in Google. Whereas, 18.9k (5%) discover Woolx through Facebook, Reddit, and YouTube. 12.7k (4%) visitors come from Woolx's email newsletters. Finally, 269.5 (0.1%) people come from affiliates and or paid referrals.

Who uses Woolx?

Woolx's top market is the United States and they receive 332.7k (94.2%) people.
Then the 2nd is Canada with 7.3k (2.1%).
The 3rd is is Philippines with 1.9k (0.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Woolx's ads on Google?

Google Ads

Merino Wool Base Layer for Men | Pure Merino Wool Clothing‎

https://www.woolx.com/collections/merino-wool-base-layers-for-men-women

Woolx 100% Merino Wool Clothing For Maximum Comfort and Outstanding Performance. Free...

Woolx® Merino Wool Clothing | Warmth Like No Other‎

https://www.woolx.com/

Experience the Comfort & Breathability of Merino Wool Performance Wear. Premium Merino Wool · Always Free Returns · Softest Base Layer · Machine Wash & Dry

Merino Wool Base Layers - 4-Season Performance Clothing

https://www.woolx.com/collections/merino-wool-base-layers-for-men-women

Go the Distance on Long Treks. Wear All Week Without Washing for 24/7 Freshness. Experience the comfort and warmth of premium merino wool. Buy Now Online. Easy Care.

Woolx | Merino Wool Base Layers‎

https://www.woolx.com/collections/merino-wool-base-layers-for-men-women

Merino Wool Base Layer Is The Ideal Fabric For All Your Outdoor Adventures. Free Shipping Every Day. Soft & Comfortable. Always Free Returns. Easy Care. Styles: Merino Wool Base Layers, Merino Wool T-Shirts, Merino Wool Hoodies, Merino Wool Bottoms, Merin

Softest Merino Base Layers - No-Itch Guarantee Base Layers

https://www.woolx.com/collections/merino-wool-base-layers-for-men-women

Softness You Won't Believe. Merino Wool Base Layers With 100% No-Itch Guarantee.

Keyword: wool base layer

What do Woolx's customers say about them?

Review Score

3.7/5

Total Reviews

1

Info

Woolx
5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
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1 Star
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Read reviews that mention
Christiane Haase

Great Service

Reviewed on 2020-01-27T00:14:32

Wonderful quality, fast delivery and great customer service! Great value. I also love that the wool is ethically sourced.Will oder more and am looking forward to more colors and styles!
read more

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