Review (August 2025)

Wisconsin public radio features in-depth news from wpr’s seven bureaus and npr, entertainment programs, classical music and discussions on the ideas network.

10.47M

Estimated Revenue

1.04M

Website Visitors

4/5

Trustpilot Score

What do we know about Wisconsin Public Radio?

Estimated Revenue (2020)

$10.47M

Total Employees

180

Founded

1917

Industry

Broadcast Media

Location

Madison, United States

About

Wisconsin Public Radio: Wisconsin Public Radio features in-depth news from WPR’s seven bureaus and NPR, entertainment programs, classical music and discussions on the Ideas Network.

Social Links

Alexa Ranking: 171932

What is Wisconsin Public Radio's Revenue?

Wisconsin Public Radio's estimated revenue for 2024 is $10.47M.

What does Wisconsin Public Radio do?

WPR is a partnership of the Educational Communications Board and the University of Wisconsin, and we will build on the strength of this partnership to maintain and expand where possible a high quality dual service broadcast signal throughout the state (The Ideas Network and the NPR News and Classical Music Network), while at the same time exploring and developing new platforms to deliver our content to listeners. We will help to curate the Wisconsin Idea by serving as an accessible repository for content that we create or make available through collaborations and partnerships with other cultural and community institutions around the state. We will maintain a strong presence in the state by strengthening our system of Regional Bureaus to provide outreach, community involvement, and local/statewide program content. We will serve as a forum for discussion and exchange of ideas and opinions on the topic of the day. We will focus on programming in the areas where we are uniquely strong, utilizing the intellectual and cultural resources of the University and the State of Wisconsin, with a special emphasis on Wisconsin-related content.

What are the monthly traffic metrics for Wpr?

6/mo Traffic Growth

-1.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

1.2Mins

Bounce Rate

77%

How fast is Wpr growing?

Wpr has grown by 11.7% in the last 6 months according to SimilarWeb.

How do people interact with Wpr?

Last month, Wpr received 1M visitors who spent an average of 1.2 minutes on the website and visited 1.0 different pages per session. Overall, 77% of people bounce on the first visit.

How do people find Wpr?

271.8k people (26%) visit Wpr directly. 643k (62%) people search for them in Google. Whereas, 81.7k (8%) discover Wpr through Facebook, Reddit, and YouTube. 6.3k (1%) visitors come from Wpr's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Wpr?

Wpr's top market is the United States and they receive 892.3k (86.0%) people.
Then the 2nd is Canada with 15.2k (1.5%).
The 3rd is is United Kingdom with 12.9k (1.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

Webroot

Webroot delivers multi-vector protection for endpoints and networks and threat intelligence services to protect businesses and individuals in a connected world.... More

Category

Computers Electronics and Technology

Monthly Traffic

1.1M

-7.69%

Ad Spend

$150.75k

Omnisend

Ecommerce email marketing, automated emails and sms - switch to omnisend and increase your sales without increasing your workload.... More

Category

Business and Consumer Services

Monthly Traffic

501.18k

88.45%

Ad Spend

$122.85k

Aventri

Aventri’s event management platform enables thousands of brands to create engaging virtual, hybrid, and in-person events that connect people around the globe.... More

Category

Business and Consumer Services

Monthly Traffic

47.94k

170.28%

Ad Spend

$33.9k