Review (August 2025)

Get the latest raleigh area news, weather forecasts, i-40 traffic, acc and high school sports, strange news and blogs for central and eastern north carolina, including raleigh, durham, cary, chapel hill, fayetteville, rocky mount and wilson.

14.82M

Estimated Revenue

9.87M

Website Visitors

4/5

Trustpilot Score

What do we know about WRAL?

Estimated Revenue (2020)

$14.82M

Total Employees

250

Founded

1937

Industry

Broadcast Media

Location

Raleigh, United States

About

WRAL: Get the latest Raleigh area news, weather forecasts, I-40 traffic, ACC and high school sports, strange news and blogs for Central and Eastern North Carolina, including Raleigh, Durham, Cary, Chapel Hill, Fayetteville, Rocky Mount and Wilson.

Social Links

Alexa Ranking: 19241

What is WRAL's Revenue?

WRAL's estimated revenue for 2024 is $14.82M.

What does WRAL do?

On air, WRAL-TV has been locally owned and operated for 50+ years by Capitol Broadcasting Company, so this is not just our market, it is our home. Discover the power of partnering with someone who knows and cares about your community and your customer. No matter whether it's News, Weather or Sports on WRAL… when it happens, we have your customer's attention. Online, WRAL.com is one of the nation's top local news websites. WRAL.com reaches an average of 6+ million unique visitors each month across our sites and apps, generating an average of 80 million monthly page views. Located in the Triangle area of North Carolina, we attract a very desirable target audience. Surrounded by North Carolina State University, Duke, and UNC - as well as the Research Triangle Park - it is no surprise that this place is wired! WRAL is one of the last locally owned and operated NBC affiliate stations, giving us the ability to satisfy visitors and advertisers both locally and nationally.

What are the monthly traffic metrics for Wral?

6/mo Traffic Growth

4.90%

All Time Traffic Growth

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Monthly Hits

10M

Time on Site

2.6Mins

Bounce Rate

57%

How fast is Wral growing?

Wral has grown by -6.5% in the last 6 months according to SimilarWeb.

How do people interact with Wral?

Last month, Wral received 10M visitors who spent an average of 2.6 minutes on the website and visited 2.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Wral?

6.8M people (69%) visit Wral directly. 2.1M (22%) people search for them in Google. Whereas, 563.3k (6%) discover Wral through Facebook, Reddit, and YouTube. 122.8k (1%) visitors come from Wral's email newsletters. Finally, 5.5k (0.1%) people come from affiliates and or paid referrals.

Who uses Wral?

Wral's top market is the United States and they receive 9.7M (98.2%) people.
Then the 2nd is Canada with 31.6k (0.3%).
The 3rd is is United Kingdom with 14.9k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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