Review (July 2025)

We tell local springfield news & weather stories, and we do what we do to make springfield & the rest of massachusetts a better place to live.

1.16M

Estimated Revenue

1.79M

Website Visitors

4/5

Trustpilot Score

What do we know about WWLP Media?

Estimated Revenue (2020)

$1.16M

Total Employees

8

Founded

1953

Industry

Marketing And Advertising

Location

Chicopee, United States

About

WWLP Media: We tell local Springfield news & weather stories, and we do what we do to make Springfield & the rest of Massachusetts a better place to live.

Social Links

Alexa Ranking: 70160

What is WWLP Media's Revenue?

WWLP Media's estimated revenue for 2024 is $1.16M.

What does WWLP Media do?

At WWLP Media, our goal is to consult with your business. We want to understand your marketing challenges so we can advise your business on marketing plans that provide a strong return on investment. We help provide ideas and solutions to your business by collecting information and conducting an in-depth analysis of your current marketing efforts. Our solutions are based on our knowledge of our industry and your industry, too. We work to understand your challenges so we can help you with your business. WWLP Media is a Springfield-based television and digital marketing company. We consult, develop, and provide solutions through television, online video & display, mobile advertising, search engine marketing (SEM) and search engine optimization (SEO), as well as television commercial production for the Springfield Holyoke DMA & surrounding areas. We can handle your marketing needs worldwide through our digital components. WWLP Media includes WWLP-22News (NBC), The CW Springfield, and our digital platforms: WWLP.com, WWLP mobile, and HYFN Local.

What are the monthly traffic metrics for Wwlp?

6/mo Traffic Growth

-13.10%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

3.0Mins

Bounce Rate

57%

How fast is Wwlp growing?

Wwlp has grown by -22.3% in the last 6 months according to SimilarWeb.

How do people interact with Wwlp?

Last month, Wwlp received 2M visitors who spent an average of 3.0 minutes on the website and visited 2.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Wwlp?

901.6k people (50%) visit Wwlp directly. 709.8k (40%) people search for them in Google. Whereas, 138.6k (8%) discover Wwlp through Facebook, Reddit, and YouTube. 24.1k (1%) visitors come from Wwlp's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Wwlp?

Wwlp's top market is the United States and they receive 1.7M (96.9%) people.
Then the 2nd is Canada with 10.6k (0.6%).
The 3rd is is United Kingdom with 4.1k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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