Xiaohongshu: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

500M

Estimated Revenue

37.83M

Website Visitors

4/5

Trustpilot Score

What do we know about Xiaohongshu?

Estimated Revenue (2020)

$500M

Total Funding

$417.69M

Total Employees

1200

Founded

2013

Industry

Internet

Last Funding Date

Series D Jun 2018

About

Xiaohongshu:

Social Links

Alexa Ranking: 2551

What is Xiaohongshu's Revenue?

Xiaohongshu's estimated revenue for 2024 is $500M.

What does Xiaohongshu do?

RED is the No. 1, fast-growing, social commerce APP with over 17 million registered users. We enable Chinese consumers to experience a better lifestyle by discovering quality global products posted by like-minded users in our Community AND purchase them through our RED Store. Our vibrant users visit RED to Discover, Shop, and Share the most amazing stuff from around the world. With the largest word-of-mouth marketing platform in China and key demographics, RED is the gateway to reach Chinese female consumers under 30 years of age. We specialize in: cosmetics, skin care, food, nutrition, mother & baby, household, small appliances & electronics, fashion categories. Right now we are looking for quality brands and retailers to partner with. To take advantage of this great opportunity, email us at [email protected] Talented individuals WANTED! Engineering, products, purchasing, logistics, etc. talents come and join us at Xiaohongshu! Work alongside other great people to create history! To learn more, log onto our official website at www.xiaohongshu.com. Download our APP at: https://itunes.apple.com/cn/app/id741292507

What are the monthly traffic metrics for Xiaohongshu?

6/mo Traffic Growth

-7.20%

All Time Traffic Growth

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Monthly Hits

38M

Time on Site

1.8Mins

Bounce Rate

55%

How fast is Xiaohongshu growing?

Xiaohongshu has grown by 34.3% in the last 6 months according to SimilarWeb.

How do people interact with Xiaohongshu?

Last month, Xiaohongshu received 38M visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Xiaohongshu?

6.7M people (18%) visit Xiaohongshu directly. 30.4M (80%) people search for them in Google. Whereas, 195.3k (1%) discover Xiaohongshu through Facebook, Reddit, and YouTube. 43k (0%) visitors come from Xiaohongshu's email newsletters. Finally, 23.8k (0.1%) people come from affiliates and or paid referrals.

Who uses Xiaohongshu?

Xiaohongshu's top market is the China and they receive 31M (81.9%) people.
Then the 2nd is United States with 2M (5.2%).
The 3rd is is Taiwan, Province of China with 764.6k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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