Review (August 2025)

Working hard with nothing to show for it? use your money more efficiently and control your spending and saving with the ynab app.

7.6M

Estimated Revenue

5.94M

Website Visitors

3.7/5

Trustpilot Score

What do we know about You Need A Budget?

Estimated Revenue (2020)

$7.6M

Total Employees

120

Founded

2004

Industry

Financial Services

Location

Lehi, United States

About

You Need A Budget: You Need a Budget combines easy software with Four Simple Rules to help you quickly gain control of your money, get out of debt, and save more money faster!

Social Links

Alexa Ranking: 5018

What is You Need A Budget's Revenue?

You Need A Budget's estimated revenue for 2024 is $7.6M.

What does You Need A Budget do?

You Need A Budget (YNAB, we call it why-nab when we're in a hurry) teaches your employees a whole new way of thinking about their money. Your team will break the paycheck to paycheck cycle, get out of debt, and save more money. We provide award-winning software to implement our method. - 70% of your team is living paycheck to paycheck. We can fix that. In less than four months, your employees will be living a month ahead of their bills (verses a month behind). - The #1 cause of employee stress, year after year, is their personal finances. We can fix that. YNABers don't overdraft their bank accounts, and they never ask for paycheck advances. - 30% of your team is using credit cards to pay for monthly necessities they can't otherwise afford. We can fix that. YNABers always pay their credit cards in full. - Almost half of your team is spending more than 12 hours each month dealing with personal finance stresses. We can fix that. YNABers don't pay late fees, set up savings on autopilot, and spend about 1 hour each week managing their finances (and well!). We'll provide 1:1 email support, online workshops, in-person kickoffs, and award-winning software to get your employees "well" financially. Your employees' financial stress is killing your bottom line. We can fix that.

What are the monthly traffic metrics for Youneedabudget?

6/mo Traffic Growth

13.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

8.9Mins

Bounce Rate

22%

How fast is Youneedabudget growing?

Youneedabudget has grown by 2.6% in the last 6 months according to SimilarWeb.

How do people interact with Youneedabudget?

Last month, Youneedabudget received 6M visitors who spent an average of 8.9 minutes on the website and visited 7.0 different pages per session. Overall, 22% of people bounce on the first visit.

How do people find Youneedabudget?

5.1M people (86%) visit Youneedabudget directly. 527k (9%) people search for them in Google. Whereas, 96.6k (2%) discover Youneedabudget through Facebook, Reddit, and YouTube. 181k (3%) visitors come from Youneedabudget's email newsletters. Finally, 980.2 (0.0%) people come from affiliates and or paid referrals.

Who uses Youneedabudget?

Youneedabudget's top market is the United States and they receive 4.6M (77.7%) people.
Then the 2nd is Canada with 313.8k (5.3%).
The 3rd is is United Kingdom with 197k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Youneedabudget's ads on Google?

Google Ads

Youneedabudget.com | YNAB™ | The Official Site‎

https://www.youneedabudget.com/

Kick Debt & Save More. Try Free! A System Built to Change Your Life. Free, Live Online Classes.

youneedabudget.com - YNAB.com ™ - Official Site‎

https://www.youneedabudget.com/

Keep Track of Every Penny. Start Your Free Trial Today!

youneedabudget.com - YNAB™ - The Official Site‎

https://www.youneedabudget.com/

A System Built to Change Your Life. Kick Debt & Save More. Try Free! Free 9-Day Course · Free, Live Online Classes · All New Interface · 4 Simple Rules

You Need A Budget™ | Gain Control Of Your Money‎

https://www.youneedabudget.com/

Stop living paycheck to paycheck, get out of debt, and save more money with YNAB

YNAB™ | The Official Site‎

https://www.youneedabudget.com/

A System Built to Change Your Life. Kick Debt & Save More. Try Free! Free, Live Online Classes.

What do Youneedabudget's customers say about them?

Review Score

3.7/5

Total Reviews

8

Info

You Need A Budget
5 Star
57.1%
4 Star
0.0%
3 Star
28.6%
2 Star
0.0%
1 Star
14.3%
Read reviews that mention
Marcel

Two issues

Reviewed on 2021-01-05T05:43:28

While the software itself is quite good I have two negative things to mention: 1. In the classicsoftware you were able to overuse a budget category (lets say -100 on Electricity as you had to pay something in advance). And then the next month this was calculate together with your budget. (so for example -100 from the last month, budgeted 100 for this month and another 50 used in this month would lead to 50 budget). This is no longer the case in the new online version. The budget from last month is only used if it is a positive value. This does not work with the way I am budgeting. 2. It is simply to expensive. I'd say around 30-45$/year would be ok, but not 84$/year.
read more
James Watters

YNAB not interested in U.K. customers

Reviewed on 2020-12-08T16:49:54

This product is fine if you fit the pattern of user for which it’s designed. It’s pretty inflexible otherwise.As mentioned by another reviewer, their automatic bank sync service is very unreliable. I think the reason for this is that they do not use the modern Open Banking protocols which make the service work well. They have told me today that they have no intention of updating this. Their only interest is in North American systems so I am going elsewhere after having been with them for many years.
read more
MadScientist101

Excellent customer service!

Reviewed on 2020-11-03T13:45:58

I've been with YNAB for a good 20 months now and it is a truly useful application. While you *can* get very similar results with a spreadsheet,having the ability to readily sync between phone and browser regardless of where you are is a godsend. As for the customer service, well, let me tell you a story... back when I first started, I use the 30-day free trial... and at the end of it I decided "YES! I want to pay for the subscription!"... only to realise that I didn't have the money for it... I hadn't budgeted for it! D'oh! So, a quick glance through the helpd pages suggested that customer service was amazing, so, not expecting much, I dropped them an email... and they were more than happy to extend my free trial for a month! While it is just good business sense for them, not a lot of other companies would be quite so happy to give their product away for free any longer than they had to - even if it ultimately means giving it away for more later. The customer service had me sorted out in a few hours - and offered me more than I had originally asked for to boot! Since then I've had a few problems the app that they have sorted me out with - again, very quick email/messaging responses, and they walked me throug the problem step-by-step. I couldn't ask for more: it honestly gets used every single day, and more than pays itself in terms of savings, and if I ever need to ask customer service anything, they are right there for me, and that is in addition to the forums community they have built around themselves! While the subscription isn't neccesarily cheap, in my case, it more than pays for itself every year!
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Mr White

Changed my life

Reviewed on 2019-10-04T22:41:58

Changed my life! Thank you. I have used this app for years, I have recommended it to countless friends.The principles it teaches are great and the way it works really has changed my life. Couldn't do without it. Thank you so much!
read more
Ryan

Longtime subscriber, great company and product

Reviewed on 2019-10-04T17:12:47

I've been a subscriber of YNAB for over 4 years and love their product. Learning to manage my money with their tool and guidelines has changed my life.The product has not always been perfect and there have been some bumps along the way, but I am still more than happy to subscribe and truly believe in the value it provides. If someone asked me "what is your favorite app or service subscription?", I would tell them YNAB without any hesitation. Every interaction with customer service has been fantastic. They are kind and helpful, and when I send feature requests or suggestions it feels like they actually listen to me.
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Paul J

Simply the most important online subscription I have.

Reviewed on 2019-05-07T20:20:49

Have been a user of YNAB since 2016. I was initially put off by the subscription model since their previous stand-alone (YNAB 4)product was a once off purchase. However I can not stress highly enough of this product and the support that comes with it. It has changed mine and my partner's life for the better as we have regained total control over our finances and actually achieving goals. To get the most out of it, I cant stress enough on doing their free webinars that come with the subscription. Unlike the poster below, I live outside the US so direct import is not an option. To be honest, I wouldn't activate it if I could. I would miss having the full awareness of our finances I have at present. A manual import isn't really much of an effort also. It is an amazing product, but the caveat is you need to spend a good month getting used to the system and sticking with it. I have no affiliation with YNAB, except I have since gotten several friends and family onto using it also. A fine company that delivers on what they say. Keep it up.
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Anne

I’ve been with them for a couple of…

Reviewed on 2019-04-02T18:36:44

I’ve been with them for a couple of years now and direct imports regularly stop working and you won’t get any notification unless you go to the account page of the app/website.They then have no ability to tell you how much time it wasn’t importing transactions for or how many were missed. I’ve talked to multiple people in support about this who have all just said that actually I should be manually adding transactions anyway so this is actually a good thing. They’re all convinced this is a feature and not a giant glaring bug in their system. I’ve been hoping they might fix it but at this point I’ve given up. It’s a real shame, YNAB has everything I want from a budgeting app except that it doesn’t actually work! I’ve also had many issues with their system stuffing up my credit card budgeting, regularly telling me that I haven’t budgeted enough/budgeted too much for my credit card despite the fact I just budget for every transaction and it’s meant to transfer that budget to the card payment category for you. These issues combined ultimately mean that I can’t trust the budget/balances it’s presenting me with, which makes it utterly useless.
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