Review (August 2025)
Seamless, smooth, and comfortable underwear. starting at $8 a pair. in colors for every day of the week. made from recycled fabric & eco-friendly packaging.
8.7M
Estimated Revenue
509.16k
Website Visitors
2.3/5
Trustpilot Score
What do we know about Parade?
Estimated Revenue (2020)
$8.7M
Total Funding
$6.5M
Total Employees
60
Founded
2018
Industry
Internet
Last Funding Date
Seed Jul 2020
Location
New York, United States
About
Parade: Seamless, smooth, and comfortable underwear. In colors for every day of the week. All for $8 a pair.
What is Parade's Revenue?
Parade's estimated revenue for 2024 is $8.7M.
What does Parade do?
Parade makes Creative Basics—expressive underwear in soft, sustainable fabrics for people sizes XS-3X.
What are the monthly traffic metrics for Yourparade?
6/mo Traffic Growth
34.10%
All Time Traffic Growth
Create Free Account
Monthly Hits
509k
Time on Site
2.8Mins
Pages per Visit
5.0
Bounce Rate
63%
How fast is Yourparade growing?
Yourparade has grown by -1.1% in the last 6 months according to SimilarWeb.
How do people interact with Yourparade?
Last month, Yourparade received 509k visitors who spent an average of 2.8 minutes on the website and visited 5.0 different pages per session. Overall, 63% of people bounce on the first visit.
How do people find Yourparade?
246.6k people (48%) visit Yourparade directly. 169.4k (33%) people search for them in Google. Whereas, 66.4k (13%) discover Yourparade through Facebook, Reddit, and YouTube. 4.6k (1%) visitors come from Yourparade's email newsletters. Finally, 16.5k (3.2%) people come from affiliates and or paid referrals.
Who uses Yourparade?
Yourparade's top market is the United States and they receive 472.1k (92.7%) people.Then the 2nd is Canada with 6.6k (1.3%).The 3rd is is United Kingdom with 4.6k (0.9%).
Traffic Growth (last 6 months)
What do Yourparade's customers say about them?
Review Score
2.3/5
Total Reviews
9
Info
Yourparade5 Star
0.0%
4 Star
0.0%
3 Star
11.1%
2 Star
22.2%
1 Star
66.7%
Read reviews that mention
OK Computer
Worst customer service I have ever…
Reviewed on 2021-05-26T13:12:58
Worst customer service I have ever encountered.
Over a month and no order and no response.I have contacted them for WEEKS on different platforms and they never once responded to me.
Promised a refund but is not willing to send a confirmation email. Upon contacting them about the refund issue they tell me they can’t refund me. They then say I should expect an email for the refund after rejecting my refund?
They can’t even give me clear answers. I never used this site in my life but I am so, so disappointed in this company.
For such an inclusive brand... What a deceptive company.
read more
Alissa Savage-Paul
I'm giving them a 2 because I actually…
Reviewed on 2021-05-15T11:52:36
I'm giving them a 2 because I actually really like the underwear...when and if I actually receive them.I've been waiting 2.5 weeks for my last order which seems to be stuck in customs somewhere. I don't understand how having every order shipped from China is a good business model, but this will be the last time I order and I'll be disputing the charge since I have yet to receive the product.
Also, customer service is awful. Both times it's taken days to respond ("so sorry we missed this!") and their solution was to give me a 20% off coupon. No thanks.
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Mira LaBelle
poorly designed underwear
Reviewed on 2021-04-12T02:26:01
I actually got the product in a reasonable amount of time, but, the fit was awful.The crotch is too narrow and the underwear kept creeping up my derriere. I had the right size underwear and I do not have a big derriere. I will NEVER buy the product again. There was no packing slip or info about how to return the 5 unused underwear I bought. I just sent them an email asking how to return the poorly made underwear.
read more
Maya
Cancellation Issues
Reviewed on 2021-03-17T16:12:30
So I was looking around on the Parade website and added a few items to my cart, but was not ready to order.When my toddler woke up at midnight last night I gave her my phone to play with while I changed her diaper and she managed to place the order using my auto fill information (I know, I know, totally my fault, but still).
I emailed customer service within 15 minutes of the order being placed and they were closed, since it was midnight. I got an email at 8:20 AM, barely 8 hours after placing my order, saying that it has already shipped and cannot be cancelled. When I go online, there is no tracking information and it says order is being generated...
This sounds like a BS way to stop someone from cancelling an order. I responded to them to say there is no way my order has shipped and I did not have the funds, but they just responded that the order has been fulfilled and I can return the items if I’m not happy with them.
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C F
Slow shipping/Good CS
Reviewed on 2021-03-06T07:02:00
I ordered some undies on Feb. 1, 2021. Realized on the 17th i still havent received them and it looked like they hadnt moved since the 10th!I emailed customer service and got a response within a few hours saying that my package was lost and they would issue a refund or store credit. I took the credit and sent a gift card via email. I placed my new order a few days ago. I will update if I receive them or not.
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Rebecca
If I could give zero stars
Reviewed on 2021-02-24T17:59:56
If I could give zero stars, I would. They debited my account, never sent the product and ignored my multiple emails to customer service.Truly appalling, seems like they must be going bankrupt.
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Sally G
Horrible Customer Service
Reviewed on 2021-02-22T19:40:38
Horrible Customer Service. Like other reviewers, I was told my package was shipped but nothing arrivedafter 2 weeks and USPS has no package with tracking number provided.
Lots of promotional emails (unsubscribed) but no response to my inquiry. I will not purchase from them again and will be disputing the charge.
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Carol Lee
Do not buy from Parade!
Reviewed on 2021-01-07T02:55:33
I definitely agree with the other review posted on here. Parade has HORRIBLE customer service.When I placed my order, I received a few emails from them and got constant updates (regarding sales and promotions). The day after placing my order, I wanted to cancel my order because I ended up ordering two of the same hoodies. They were very quick to respond to that email saying that my order was already on the way and it wouldn't be possible to cancel.
My tracking number did not update for weeks. I assumed that my package was lost or never shipped to begin with.
Nearly three weeks later, my package arrived so I emailed them again asking if I could initiate a return now that I have the pieces with me. This alone, took them 10 days to respond to. Now, they're claiming that they don't accept returns but they can give me store credit or refund me. So, I agreed to a refund and it's been a week. Nothing.
It's super frustrating for an order to take nearly a month to get to me when it's a domestic package (I actually live in the same state they ship from). There's no reason why they should be taking this long to respond to emails. I have placed orders from overseas and have received my packages quicker than this whole monstrosity with Parade.
Luckily, I can still dispute this with my bank but I would never buy anything from them again.
Their clothing is poor quality, similar to something you would get at customized hoodie/shirts stands at the mall (I actually think you could get a better quality hoodie or shirt from the stands at the mall). The tags itch and it's likely to pill after a few washes.
Please do not spend your hard earned money and find other businesses who care about their customers.
read more
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