Zerodayinitiative: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

2.4M

Estimated Revenue

91.32k

Website Visitors

4/5

Trustpilot Score

What do we know about Zero Day Initiative?

Estimated Revenue (2020)

$2.4M

Total Employees

6 Founded

2005

Industry

Computer Network Security

Location

Austin, United States

About

Zero Day Initiative:

Social Links

Alexa Ranking: 583859

What is Zero Day Initiative's Revenue?

Zero Day Initiative's estimated revenue for 2024 is $2.4M.

What does Zero Day Initiative do?

The Zero Day Initiative (ZDI) was created to encourage the reporting of 0-day vulnerabilities privately to the affected vendors by financially rewarding researchers. At the time, there was a perception by some in the information security industry that those who find vulnerabilities are malicious hackers looking to do harm. Some still feel that way. While skilled, malicious attackers do exist, they remain a small minority of the total number of people who actually discover new flaws in software. Today, as a part of Trend Micro, the ZDI represents the world's largest vendor-agnostic bug bounty program. Our approach to the acquisition of vulnerability information is different from other programs. No technical details concerning the vulnerability are sent out publicly until the vendor has released a patch. We do not resell or redistribute the vulnerabilities that are acquired through the ZDI. Interested researchers provide us with exclusive information about previously un-patched vulnerabilities they have discovered. The ZDI then collects background information in order to validate the identity of the researcher strictly for ethical and financial oversight. Our internal researchers and analysts validate the issue in our security labs and make a monetary offer to the researcher. If the researcher accepts the offer, a payment will be promptly made. As a researcher discovers and provides additional vulnerability research, bonuses and rewards can increase through a loyalty program similar to a frequent flier program.

What are the monthly traffic metrics for Zerodayinitiative?

6/mo Traffic Growth

-13.60%

All Time Traffic Growth

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Monthly Hits

91k

Time on Site

1.7Mins

Bounce Rate

62%

How fast is Zerodayinitiative growing?

Zerodayinitiative has grown by 56.9% in the last 6 months according to SimilarWeb.

How do people interact with Zerodayinitiative?

Last month, Zerodayinitiative received 91k visitors who spent an average of 1.7 minutes on the website and visited 1.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Zerodayinitiative?

31.7k people (35%) visit Zerodayinitiative directly. 20.4k (22%) people search for them in Google. Whereas, 13.6k (15%) discover Zerodayinitiative through Facebook, Reddit, and YouTube. 618.2 (1%) visitors come from Zerodayinitiative's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Zerodayinitiative?

Zerodayinitiative's top market is the United States and they receive 22.1k (24.2%) people.
Then the 2nd is China with 9.8k (10.8%).
The 3rd is is Viet Nam with 4k (4.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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