Zippo: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Shop quality, authentic zippo windproof pocket lighters in classic, pipe, or slim®; add a new butane or rechargeable lighter insert too! shop for a butane or rechargeable candle lighter, refillable or rechargeable hand warmer, sunglasses, reading glasses, and leather goods.

50M

Estimated Revenue

748.11k

Website Visitors

4/5

Trustpilot Score

What do we know about Zippo Manufacturing Company?

Estimated Revenue (2020)

$50M

Total Employees

400 Founded

1932

Industry

Consumer Goods

Location

Bradford, United States

About

Zippo Manufacturing Company: World Famous Zippo Windproof Lighters, Hand Warmers for gaming and outdoor enthusiasts, Candle and Utility Lighters, & More!

Social Links

Alexa Ranking: 433055

What is Zippo Manufacturing Company's Revenue?

Zippo Manufacturing Company's estimated revenue for 2024 is $50M.

What does Zippo Manufacturing Company do?

Celebrating more than 80 years of business in Bradford, Pennsylvania, Zippo is one of the most recognized brands in the world, and has produced more than 500 million windproof lighters, each backed by an unparalleled lifetime guarantee. Born from Zippo's legacy of fire, durability and reliability, Zippo offers a full line of products designed to enhance the outdoor experience. Zippo offers the performance consumers expect while establishing a new standard for quality that sets the brand apart in the marketplace. With products for flame, cooking and comfort, Zippo outdoor products are engineered to exceed and provides an outdoor experience that is unmistakably Zippo. In addition to the classic Zippo lighter, Zippo also markets candle lighters, utility lighters, men's apparel and accessories, and outdoor products. Zippo owns W.R. Case and Sons Cutlery Company and the Ronson U.S.A. brand in addition to Zippo U.K., Zippo Germany, Zippo SA, and Zippo Classic China. Zippo products are distributed in more than 160 countries.

What are the monthly traffic metrics for Zippo?

6/mo Traffic Growth

-2.90%

All Time Traffic Growth

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Monthly Hits

748k

Time on Site

3.4Mins

Bounce Rate

48%

How fast is Zippo growing?

Zippo has grown by -4.5% in the last 6 months according to SimilarWeb.

How do people interact with Zippo?

Last month, Zippo received 748k visitors who spent an average of 3.4 minutes on the website and visited 4.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Zippo?

231.5k people (31%) visit Zippo directly. 436.9k (58%) people search for them in Google. Whereas, 27.6k (4%) discover Zippo through Facebook, Reddit, and YouTube. 8.3k (1%) visitors come from Zippo's email newsletters. Finally, 5.3k (0.7%) people come from affiliates and or paid referrals.

Who uses Zippo?

Zippo's top market is the United States and they receive 510.6k (68.2%) people.
Then the 2nd is Canada with 23.7k (3.2%).
The 3rd is is United Kingdom with 16.2k (2.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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