Review (August 2025)

Zotero is a free, easy-to-use tool to help you collect, organize, cite, and share research.

1.3M

Estimated Revenue

2.42M

Website Visitors

3.4/5

Trustpilot Score

What do we know about Zotero?

Estimated Revenue (2020)

$1.3M

Total Employees

9

Founded

2006

Industry

Computer Software

Location

Fairfax, United States

About

Zotero: Zotero is a free, easy-to-use tool to help you collect, organize, cite, and share research.

Social Links

Alexa Ranking: 18731

What is Zotero's Revenue?

Zotero's estimated revenue for 2024 is $1.3M.

What does Zotero do?

Zotero is a free, open-source research tool that helps you collect, organize, and analyze research and share it in a variety of ways. Zotero includes the best parts of older reference manager software — the ability to store author, title, and publication fields and to export that information as formatted references — and the best aspects of modern software and web applications, such as the ability to organize, tag, and search in advanced ways. Zotero interacts seamlessly with online resources: when it senses you are viewing a book, article, or other object on the web, it can automatically extract and save complete bibliographic references. Zotero effortlessly transmits information to and from other web services and applications, and it runs both as a web service and offline on your personal devices

What are the monthly traffic metrics for Zotero?

6/mo Traffic Growth

-8.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

4.1Mins

Bounce Rate

47%

How fast is Zotero growing?

Zotero has grown by -25.7% in the last 6 months according to SimilarWeb.

How do people interact with Zotero?

Last month, Zotero received 2M visitors who spent an average of 4.1 minutes on the website and visited 4.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Zotero?

1.4M people (56%) visit Zotero directly. 951.1k (39%) people search for them in Google. Whereas, 19.7k (1%) discover Zotero through Facebook, Reddit, and YouTube. 11.3k (0%) visitors come from Zotero's email newsletters. Finally, 403.6 (0.0%) people come from affiliates and or paid referrals.

Who uses Zotero?

Zotero's top market is the United States and they receive 532.4k (22.0%) people.
Then the 2nd is China with 290.2k (12.0%).
The 3rd is is France with 155.7k (6.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Zotero's customers say about them?

Review Score

3.4/5

Total Reviews

4

Info

Zotero
5 Star
75.0%
4 Star
0.0%
3 Star
0.0%
2 Star
25.0%
1 Star
0.0%
Read reviews that mention
William Walker

I don't understand why people like this…

Reviewed on 2019-01-07T04:28:42

I don't understand why people like this application. The only thing it can do effectively is store files,making it about as useful as the bookmark feature standard on any internet browser. It rarely adds citations correctly, both in-text and in the bibliography. Three times now I have had my entire bibliography deleted by the Zotero application on various documents because I put them in manually thanks to the inefficiency of the application. That is hours of work completely unretrievable, replaced by the inaccurate and incomplete versions Zotero automatically puts in. They have no customer service staff, only a "discussions board" lacking an FAQ. I would not recommend.
read more
Odessa Grace Bellamy

A college students life saver!!!!

Reviewed on 2018-10-11T14:08:44

A college students life saver!!!!! Essays and research papers made so much easy as I can save my sites and information,organize it all, and with a click theres my resource page. THANK YOU!
read more
Msolv

Excellent reference manager tool

Reviewed on 2013-09-08T09:37:49

Have used other tools: refman, calibre, endnote, cite - but Zotero is the best. Free if you have a smaller database.If you wish to store pdf's and videos in the z-cloud, you have to pay a reasonable fee for space. I feel it's worth it. Zotero has the usual reference facilities, but in addition is very useful and easy, when you wish to index a webpage - and if it is structured by reference standards then that is stored. And with the pdf version automatically added if you have access to it at the site. Very nice. You can search and import from ISBN. And a group can share their references. Is works with Libre Office, OpenOffice and MS office. (a bit difficult with google docs, but this is a google issue). Add references to your manuscript, generate bibliography. Oh - so easy. In my world - i would not do without it.
read more
Chuck Urmson

The Best Reference Software

Reviewed on 2010-12-14T21:26:59

The best reference software

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