Review (August 2025)

Pretty much the most awesome workout ever. dance to great music, with great people, and burn a ton of calories without even realizing it.

10M

Estimated Revenue

1.08M

Website Visitors

4.7/5

Trustpilot Score

What do we know about Zumba?

Estimated Revenue (2020)

$10M

Total Employees

7100

Founded

2001

Industry

Health Wellness And Fitness

Last Funding Date

Private Equity Mar 2012

Location

Hallandale Beach, United States

About

Zumba: Zumba combines Latin and International music with a fun and effective workout system. With classes and instructors worldwide, anyone can Join the Party!

Social Links

Alexa Ranking: 92889

What is Zumba's Revenue?

Zumba's estimated revenue for 2024 is $10M.

What does Zumba do?

About Zumba Fitness, LLC Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as "exercise in disguise", Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes– from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba™, based on Synced Music Motivation. The Zumba® lifestyle is rounded out by the company's many consumer product offerings, including DVDs, video games and original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba's programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook and Instagram.

What are the monthly traffic metrics for Zumba?

6/mo Traffic Growth

22.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.7Mins

Bounce Rate

48%

How fast is Zumba growing?

Zumba has grown by -9.8% in the last 6 months according to SimilarWeb.

How do people interact with Zumba?

Last month, Zumba received 1M visitors who spent an average of 3.7 minutes on the website and visited 4.0 different pages per session. Overall, 48% of people bounce on the first visit.

How do people find Zumba?

573.4k people (53%) visit Zumba directly. 408.2k (38%) people search for them in Google. Whereas, 59.6k (6%) discover Zumba through Facebook, Reddit, and YouTube. 19.4k (2%) visitors come from Zumba's email newsletters. Finally, 1.2k (0.1%) people come from affiliates and or paid referrals.

Who uses Zumba?

Zumba's top market is the United States and they receive 451.8k (41.8%) people.
Then the 2nd is Canada with 88.7k (8.2%).
The 3rd is is Germany with 69.3k (6.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Zumba's ads on Google?

Google Ads

Become A Zumba® Instructor | Find A Training | zumba.com‎

https://www.zumba.com/en-US/become-a-zumba-instructor

The Zumba® Program Makes It Easy To Set Your Own Schedule. Training Near You. Increase Your Income. Get Licensed. Highlights: Providing Comprehensive Training, Offering Extensive Dance-Fitness Experience.

Become a Zumba Instructor - Save 50% with code 50HAPPY2021

https://www.zumba.com/en-US/become-a-zumba-instructor

Get your instructor license at home. You’ll get everything you need to start teaching. Take your passion for dance to the next level. Register for your online training now! Change Lives. Make Money. Have Fun. Types: Get trained online, Get trained in person.

Become an instructor online - Save 50% with code 50HAPPY2021

https://www.zumba.com/en-US/become-a-zumba-instructor

Get your instructor license at home. You’ll get everything you need to start teaching. Take your passion for dance to the next level. Register for your online training now! Make Money. Have Fun. Change Lives. Types: Get trained online, Get trained in person.

Become a Zumba Instructor - Save 30% with code 30TEACHB1

https://www.zumba.com/en-US/become-a-zumba-instructor

Get your instructor license at home. You’ll get everything you need to start teaching. Take your passion for dance to the next level. Register for your online training now! Have Fun. Make Money. Change Lives. Types: Get trained online, Get trained in person.

Become a Zumba Instructor - Save 50% with code 50HAPPY2021

https://www.zumba.com/en-US/become-a-zumba-instructor

Get your instructor license at home. You’ll get everything you need to start teaching. Take your passion for dance to the next level. Register for your online training now! Have Fun. Change Lives. Make Money. Types: Get trained online, Get trained in person.

What do Zumba's customers say about them?

Review Score

4.7/5

Total Reviews

1210

Info

Zumba
5 Star
85.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
5.0%
Read reviews that mention
Lauren Lewis

Amazing

Reviewed on 2021-05-23T17:58:46

Getting certified with my instructor Priscilla was so amazing and I recommend anyone to use zumbafitness and become a instructor!
read more
Vhie Abbott

Zumba fun and

Reviewed on 2021-05-23T17:54:46

Zumba fun and. Meeting deferent people eaasy to followed the leader instruction of zumba sandra.baylisswas good and friendly xxx
read more
Calva Mason

Instructor was phenomenal

Reviewed on 2021-05-23T15:35:13

Class was Nothing short of Amazing this is definitely the beginning. I will be back for moretraining!
read more
Anna

Fantastic instructor

Reviewed on 2021-05-23T12:13:40

Fantastic instructor, well prepared, nice venue, superb atmosphere
Lobna Wael

Excellent training

Reviewed on 2021-05-23T10:47:33

It was a great training, Ola is very professional and lovely person, full of positive energy.
Ma. Magdalena Tengson

Very inter-active training

Reviewed on 2021-05-23T09:50:24

Very inter-active training. The instructor is very accommodating. Wonderful experience!
Jan Šamalík

I have nothing to complain

Reviewed on 2021-05-23T07:55:20

I have nothing to complain. Amazing trainee program.
Eman Elnwehy

Excellent , very good

Reviewed on 2021-05-22T08:27:49

Excellent , very good

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