Review (August 2025)

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3.23B

Estimated Revenue

19.61M

Website Visitors

2/5

Trustpilot Score

What do we know about Abercrombie & Fitch Co.?

Estimated Revenue (2020)

$3.23B

Total Employees

20000

Founded

1892

Industry

Retail

Location

Columbus, United States

About

Abercrombie & Fitch Co.:

Social Links

Alexa Ranking: 8481

What is Abercrombie & Fitch Co.'s Revenue?

Abercrombie & Fitch Co.'s estimated revenue for 2024 is $3.23B.

What does Abercrombie & Fitch Co. do?

Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands. For more than 125 years, the iconic Abercrombie & Fitch brand has outfitted innovators, explorers and entrepreneurs. Today, the brand reflects the updated attitude of the modern consumer, while remaining true to its heritage of creating expertly crafted products with an effortless, American style. The Hollister brand epitomizes the liberating and carefree spirit of the endless California summer for the teen market. abercrombie kids creates smart, playful apparel for children ages 5-14, celebrating the wide-eyed wonder of childhood. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. The Company operates more than 850 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites, www.abercrombie.com and www.hollisterco.com. Working at A&F Co. Abercrombie & Fitch Co. is a portfolio of global lifestyle brands including Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks. We strive to create inclusive, welcoming, omni-channel experiences for our global customers. Every day, our associates show up and empower one another to stay curious and push boundaries. We hold our work and our ideas to the highest caliber, and ourselves to the highest character. We coach, mentor, care, and bring our best selves every day, because we are in this together. Whether you lead yourself, a team, or the company, everyone has a voice at A&F Co.

What are the monthly traffic metrics for Abercrombie?

6/mo Traffic Growth

40.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

20M

Time on Site

4.7Mins

Bounce Rate

43%

How fast is Abercrombie growing?

Abercrombie has grown by 13.9% in the last 6 months according to SimilarWeb.

How do people interact with Abercrombie?

Last month, Abercrombie received 20M visitors who spent an average of 4.7 minutes on the website and visited 4.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Abercrombie?

9.5M people (49%) visit Abercrombie directly. 8.2M (42%) people search for them in Google. Whereas, 886.1k (5%) discover Abercrombie through Facebook, Reddit, and YouTube. 290.5k (1%) visitors come from Abercrombie's email newsletters. Finally, 489.1k (2.5%) people come from affiliates and or paid referrals.

Who uses Abercrombie?

Abercrombie's top market is the United States and they receive 14.6M (74.2%) people.
Then the 2nd is Canada with 1.5M (7.9%).
The 3rd is is United Kingdom with 979.3k (5.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Abercrombie's ads on Google?

Google Ads

Abercrombie.com | abercrombie kids® | Shop New Arrivals‎

https://www.abercrombie.com/shop/us/kids

It's the Moose-t Wonderful Time of the Year at abercrombie kids. Shop Online Now! Wanna Stay Up-to-Date w/ All the Fun, Including Exclusive Offers? Join our Email List Now! Cool & Comfy Styles. Made To Play All Day. Do-Anything Jeans & More. Winter Arriva

abercrombie.com - abercrombie kids® - Collection‎

https://www.abercrombie.com/shop/us/kids

Sun's Out, Fun's Out! Shop Colorful & Comfy Styles Now Only at a&f kids. In-Store Pickup Available · Fun Summer New Arrivals · Easy to Wear Shorts Types: Jeans, Tees, Swimwear, Dresses, Shorts

Abercrombie & Fitch® - 30% Off Your Entire Purchase

https://www.abercrombie.com/shop/us

Shop Warm Weather Must-Haves Made For Wearing On Their Own Or Layering Up With 30% Off Now. Shop Online. Find A Store. Types: Fits to Flatter, Tops for Day or Night, Mix & Match Swim, Jeans to Joggers, All-New Fierce.

abercrombie.com - abercrombie kids® - Collection‎

https://www.abercrombie.com/shop/us/kids

Ready For Liftoff, Discover A Collection Of All-New & Super-Cool Styles. Crazy-Comfy Jeans · In-Store Pickup Available · Back To School Arrivals · Play-Ready Pants Types: Jeans, Tees, Swimwear, Dresses, Shorts

Abercrombie & Fitch® - 60% Off Select Styles - abercrombie.com‎

https://www.abercrombie.com/

Get Abercrombie Select Styles 60% Off. Shop the Sale Now Online Only. 199 Water Street, Front 2‎ - (212) 809-0789‎ - Open today · 10:00 AM – 9:00 PM Tuesday 10:00 AM – 9:00 PM Wednesday 10:00 AM – 9:00 PM Thursday 10:00 AM – 9:00 PM Friday 10:00 AM – 9:00

What do Abercrombie's customers say about them?

Review Score

2/5

Total Reviews

267

Info

Abercrombie & Fitch
5 Star
15.0%
4 Star
5.0%
3 Star
5.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
Jen Catherine

I think the quality of Abercrombie and…

Reviewed on 2021-05-12T16:26:32

I think the quality of Abercrombie and Fitch clothing is unmatched on the high street. As a brand,I love that they model the clothing on models of all shapes and sizes. I can't fault their clothing or branding at all and it's my favourite clothing retailer. My main complaint would be that their returns policy isn't great; paying £5 is a lot especially when most companies will provide free returns, and it could be easily subsidized given the price of their clothing. However, I think they make it clear in their returns policy that they charge for returning items so you shop with them at your own risk; if you don't agree with the returns policy you can always shop somewhere else.
read more
Pratima Dutt

Bad service!!!!

Reviewed on 2021-05-11T16:02:11

I ordered online around 7 items and its been more than 20 days I just received one item.No calls - no emails on rest of the items ordered. When I call them they have a very plain reply it got lost in transit. Thats not possible as we get emails the moment it is shipped out. I am extremely disappointed as I wanted to take these clothes for my brother & even though I ordered well in advance I could not get it. Bad service!!! Imagine - Order # 20419734645 placed on 20th April & still nothing!! If I didnt call them to find out - noone knew about the order!!!
read more
Gareth Lomax

Purchased t-shirts

Reviewed on 2021-05-10T12:50:58

Purchased t-shirts, they forgot to track, purchased more t-shirts and they sent me the wrong ones andnow instead of rectifying the issue they refuse to deal with me and claim it's the second complaint so it's my fault. Terrible service, one agent accused me of going to a local store to con them (they don't have retail stores in Australia) when pictures were provided. Don't purchase from abroad they will not help you at all. Shocking
read more
Nayvadius Wilburn

Cancelled Order with no money back

Reviewed on 2021-05-06T01:31:50

Placed an order and it was cancelled for no reason. I contacted customer service and explained the situation and was told to go ahead and re-order,and was assured that there would be no issue this time. Repeated this 4 times and it kept being cancelled, customer service told me to keep re-ordering. Now I'm out of £1500, it has been more than 2 weeks and no sign of my money back. Looks like they are defrauding customers, I will be filing a complaint with my bank. If you are in UK/EU don't buy from them, also they use child labour camps overseas to produce their low quality clothes!
read more
John

Placed an order and it was cancelled by…

Reviewed on 2021-04-20T18:48:15

Placed an order and it was cancelled by a&f for no reason apparently violated there terms i contactedcustomer service and explained the situation and asked if i should go ahead and make the order i was assured that there would be no issue this time so i placed the order then the next day it was cancelled again so im now 1k out of my account which they have a hold on , will not use this company again
read more
Daniel Spiers

Illegal returns policy

Reviewed on 2021-04-11T10:04:13

Illegal returns policy. Ordered a jacket which was FAULTY. The Consumer Rights Act 2015 makes it an implied term of the contract that goods be as described,of satisfactory quality and fit for purpose. Any returns policy that says I have to cover the cost of returning items must only relate to the situation where I change my mind about the item ordered and not where there is a problem with the item. However, they still charge £5 to return faulty items.
read more
Max

Keep cancelling my orders

Reviewed on 2021-04-07T17:15:41

4 times ! 4 times I tried to place order and each was cancelled! Their customer service via chat and email just keep sending copy past responses.When my order was cancelled for the third time I called them and they told me that I could try to order for the 4th time and that it should be ok...the fourth attempt to order something on this site was the last one. Will never come back again and totally understand now why they’re loosing turnover and their customers
read more
Leeya

Me and my child ordered some clothes…

Reviewed on 2021-04-06T21:26:06

Me and my child ordered some clothes and received an email the next day about some kind of violation of their services and order being cancelled.Moreover their bank places hold on my account for a week! Never again!
read more

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