Review (August 2025)

Alaffia handcrafts award-winning clean, green skin and hair care with fair trade ingredients that support community empowerment projects in west africa.

14.89M

Estimated Revenue

182.67k

Website Visitors

3.2/5

Trustpilot Score

What do we know about Alaffia?

Estimated Revenue (2020)

$14.89M

Total Employees

78

Founded

2003

Industry

Consumer Goods

Location

Olympia, United States

About

Alaffia: Alaffia handcrafts award-winning clean, green skin and hair care with fair trade ingredients that support community empowerment projects in West Africa.

Social Links

Alexa Ranking: 340609

What is Alaffia's Revenue?

Alaffia's estimated revenue for 2024 is $14.89M.

What does Alaffia do?

Alaffia was founded by Togolese native, Olowo-n'djo Tchala, and Prairie Rose Hyde, a U.S.-born Peace Corps volunteer. The organization's award-winning clean and fair trade beauty and grooming collections are made with handcrafted unrefined shea butter, African black soap and coconut oil using traditional methods by members of the women-led Alaffia Village Co-op in Togo, West Africa. Alaffia also makes Good Soap, triple-milled, zero waste and gluten-free soap bars. 100% of proceeds are donated to families and communities around the world. A portion of Good Soap sales is donated to Whole Foods Market's Whole Planet Foundation to fund microfinance programs, which helps provide support to entrepreneurs globally. Alaffia's Empowerment Projects are its mission in action, funded by the sale of its products, including maternal health care, education, reforestation and regenerative agriculture. The organization is proudly the second largest employer outside of the Togolese government. Alaffia's fair trade model ensures that co-op members are provided health insurance, paid time off and a living wage that is four times that of the average income in Togo.

What are the monthly traffic metrics for Alaffia?

6/mo Traffic Growth

-19.90%

All Time Traffic Growth

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Monthly Hits

183k

Time on Site

1.7Mins

Bounce Rate

33%

How fast is Alaffia growing?

Alaffia has grown by 12.6% in the last 6 months according to SimilarWeb.

How do people interact with Alaffia?

Last month, Alaffia received 183k visitors who spent an average of 1.7 minutes on the website and visited 3.0 different pages per session. Overall, 33% of people bounce on the first visit.

How do people find Alaffia?

44.3k people (24%) visit Alaffia directly. 113.1k (62%) people search for them in Google. Whereas, 2k (1%) discover Alaffia through Facebook, Reddit, and YouTube. 5.7k (3%) visitors come from Alaffia's email newsletters. Finally, 1.4k (0.8%) people come from affiliates and or paid referrals.

Who uses Alaffia?

Alaffia's top market is the United States and they receive 133.9k (73.3%) people.
Then the 2nd is Canada with 8.9k (4.8%).
The 3rd is is Barbados with 6.5k (3.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Alaffia's customers say about them?

Review Score

3.2/5

Total Reviews

2

Info

Alaffia
5 Star
0.0%
4 Star
50.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Tea & Crumpets

Mark your sold out products, Alaffia

Reviewed on 2021-05-16T07:41:10

Generally, I have been glad this company is there. Today, however, I completed my whole order on their website before they told me that both items I ordered are sold out.They obviously know these items are sold out. They need to indicate that at the beginning. They use Shopify. I find that Shopify and its vendors cause concerns. Earlier Alaffia changed their labeling to be confusing. Although they have good products, there were malfunctions around their black bar soap. The labeling/ingredients info just was not accurate and the soap turned to mush. It can take weeks to receive your order from their website. I hope they are as upfront as possible about that very early in the process? They should also offer a faster alternative. When I ordered their products from Amazon instead they were incompetently packaged and were a mess. Some important Alaffia products are not in stores, so making mail ordering work is important.
read more
Christos Gärtner

Neem Turmeric Cleanser is the best for…

Reviewed on 2021-01-13T09:46:15

Neem Turmeric Cleanser is the best for my skin and it boost, i can really feel it!I got this item as present on holidays, i didn't think it so good as it appears to be ;))
read more

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