Review (August 2025)

Babbel is the new way to learn a foreign language. the comprehensive learning system combines effective education methods with state-of-the-art technology. interactive online courses will improve your grammar, vocabulary and pronunciation skills in no time. you'll make fast progress and have fun doing it.

115M

Estimated Revenue

6.66M

Website Visitors

4.6/5

Trustpilot Score

What do we know about Babbel?

Estimated Revenue (2020)

$115M

Total Funding

$33.3M

Total Employees

710

Founded

2007

Industry

E Learning

Last Funding Date

Series C Jul 2015

Location

Berlin, Germany

About

Babbel: Babbel is the new way to learn a foreign language. The comprehensive learning system combines effective education methods with state-of-the-art technology. Interactive online courses will improve your grammar, vocabulary and pronunciation skills in no time. You'll make fast progress and have fun doing it.

Social Links

Alexa Ranking: 10278

What is Babbel's Revenue?

Babbel's estimated revenue for 2024 is $115M.

What does Babbel do?

Babbel is driven by a mission: Everyone. Learning. Languages. This means building products that help people connect and communicate across cultures. Babbel, Babbel Travel and Babbel for Business focus on using a new language in the real world, in real situations, with real people. And it works: Studies with Yale University, City University of New York and Michigan State University prove that it gets users talking with confidence. The key is a blend of humanity and technology. More than 60,000 lessons across 14 languages are hand-crafted by 150+ linguists, with user behaviors continuously analyzed to shape and tweak the learner experience. This results in constantly adapting, interactive content with videos and podcasts that makes understanding a new language easy, from Spanish to Indonesian. Because Babbel is for everyone, its team is as diverse as its content. From headquarters in Berlin and New York, 750 people from more than 60 nationalities represent the backgrounds, characteristics and perspectives that make all humans unique. Creating a true connection with millions of paid subscribers across the globe is what makes Babbel the most profitable language learning app worldwide. For more information, visit www.babbel.com or download the apps in the App Store or Play Store.

What are the monthly traffic metrics for Babbel?

6/mo Traffic Growth

24.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

7M

Time on Site

3.8Mins

Bounce Rate

52%

How fast is Babbel growing?

Babbel has grown by -25.3% in the last 6 months according to SimilarWeb.

How do people interact with Babbel?

Last month, Babbel received 7M visitors who spent an average of 3.8 minutes on the website and visited 3.0 different pages per session. Overall, 52% of people bounce on the first visit.

How do people find Babbel?

3M people (46%) visit Babbel directly. 2.8M (42%) people search for them in Google. Whereas, 216.8k (3%) discover Babbel through Facebook, Reddit, and YouTube. 159.2k (2%) visitors come from Babbel's email newsletters. Finally, 366.5k (5.5%) people come from affiliates and or paid referrals.

Who uses Babbel?

Babbel's top market is the United States and they receive 1.4M (20.7%) people.
Then the 2nd is Germany with 1.1M (16.3%).
The 3rd is is France with 632.3k (9.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Babbel's ads on Google?

Google Ads

Learn German Online

https://my.babbel.com/welcome

Fresh. Fast. Fun. Learn German with lessons online. Try a free lesson!

Learn German Online | New 10-minute mini lessons | babbel.com‎

https://lp.babbel.com/d/ENG_index.html?bsc=aw9-engdeu&l2=DEU

Start speaking German immediately. Join millions of satisfied users. Try now! Use Babbel on the go. · Bite-sized lessons. · Online or with the App. · Try a Free Lesson First!

Become Fluent In German - Simple, Effective & Fun

https://my.babbel.com/welcome

Online Classes That Can Teach You German Easily. Try It Out With A Free Trial. #1 Selling Language Learning App In The World. Try It Out With A Free Trial. Bite-sized lessons. Retain what you learn. Online or with the App. Try a Free Lesson First! Speak with confidence.

Become Fluent in Italian - Simple, Effective & Fun

https://home.babbel.com/en/registration/new

Bite-Sized Lessons Catered to Your Skill Level. Learn the Right Way From Language Experts. Start Speaking Fluently. Join Millions of Satisfied Users and Subscribe to Babbel Today!

Keyword: learn italian

Learn Portuguese with Babbel - New 10-minute mini lessons‎

https://lp.babbel.com/d/ENG_index.html?ch=SEM&l2=POR&slc=AW1-ENGPOR

Speak Portuguese immediately - the shortest path to real-life conversation. Retain what you learn. · Use Babbel on the go. · Online or with the App. · Try a Free Lesson First! Courses: French, German, Italian, Spanish, Portuguese, Russian, Dutch, Turkish,

What do Babbel's customers say about them?

Review Score

4.6/5

Total Reviews

17120

Info

Babbel
5 Star
60.0%
4 Star
10.0%
3 Star
5.0%
2 Star
0.0%
1 Star
25.0%
Read reviews that mention
Ayman Bahaa Alnassaj

thanks to all شكراً

Reviewed on 2021-05-22T09:06:42

thanks to all شكراً
rebecca mackenzie

I was going to join Babble but after…

Reviewed on 2021-05-21T20:54:17

I was going to join Babble but after reading the many reviews that complain about the cancelation issues,I think I'll pass. Odd that a company which is all about communication, does not listen/read what customers are telling them.
read more
Robert

Speaking into the microphone issues

Reviewed on 2021-05-21T05:14:30

The part where one speaks into the microphone is a little frustrating. It needs to be a little more "forgiving",because when I go to Disney World, Epcot Center, Little Italy and test out my limited Italian, they understand me perfectly. Babble fails me on words like, arrivederci. I can only say it in so many ways. Maybe, Arrivederci, (Aareevaderchi) or something similar. I am also one of those who cannot roll my "R"s and I take hits for that as well.
read more
Stephanie Nielsen

I am finding the Babbel experience very…

Reviewed on 2021-05-20T22:34:37

I am finding the Babbel experience very positive. I am working at my own pace and the lessons are not boring.They are based on everyday experiences which will prove useful should this pandemic ever end and I can travel to some Spanish speaking countries and practice. Some of the audio passages e.g. the Argentinian radio station exercise is difficult to decipher - and when I tried to go on to the next question - I was frozen so had to give up and go back to the very beginning of the program. Over all I'm glad this program exists - it offers a different way of learning a language rather than just book exercises at home. Keep up the good work!
read more
Gig Phase

Great program, how can I make the most of it?

Reviewed on 2021-05-20T16:36:21

I am enjoying it and I really appreciate the colloquialisms as I live south of the border part of the year.I am unclear what level I should be using. I'm fairly fluent and find myself in lessons that are too easy albeit interesting to review and learn something new like "no way" no manches.
read more
Lucy Marley

Excellent

Reviewed on 2021-05-20T16:21:59

Excellent, tried 2 other popular language trainers but this is the best, more fun and love the speakingoption.
read more
Brenden Sanborn

POOR CANCELATION process. RUDE support agents!

Reviewed on 2021-05-20T15:50:40

So, I signed up. The program seemed great. Seems like a good way to learn a new language.They have an "auto-renew" policy I was charged another 6 months of service. When I wrote to them asking them (within minutes of being charged), they said they canceled my subscription, however, they would not refund my money. I wrote back and explained that I was not using it and if they could refund me as I would not be continuing. The support agent wrote back with SUCH RUDENESS! They didn't even write anything, but instead resent the SAME email with a DENIAL of refund BOLDED! NOt my kind of company and I will be fighting the charges. Just be warned that you WILL NOT be refunded if you forget to cancel. Another NOTE: They don't EMAIL you to let you know they will be charging you again. They just charge you. I believe this is illegal.
read more
Denis

Sleazy advertising

Reviewed on 2021-05-20T10:31:57

Sleazy advertising. They post free learning on their website and in emails they send out but it’s either only free first lesson,so half a dozen words almost everyone already knows, or it’s free for x amount of time if you purchase subscription for x amount of time, basically 50% off. They also charge full amount for multi-month subscriptions instead of a monthly charge. Might be a good platform but their advertising is very misleading so I don’t have trust in this company. Update: I understand businesses need to earn money for their overhead. That was never in question. However, businesses don't advertise that their product is free and then charge for it, at least legitimate businesses don't. Please provide link to the 80 free lessons because it's hard to trust the company with the advertising that you do. Update 2: So you're not planning on backing up your claims with the real links, just empty promises? Ok.
read more

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