Bcbsm: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

Need to buy a michigan health plan for you or your family? do you have questions about your existing individual or group policy? blue cross is here.

580M

Estimated Revenue

1.45M

Website Visitors

4/5

Trustpilot Score

What do we know about Blue Cross Blue Shield of Michigan?

Estimated Revenue (2020)

$580M

Total Employees

7600

Founded

1938

Industry

Insurance

Location

Detroit, United States

About

Blue Cross Blue Shield of Michigan: Need to buy a Michigan health plan for you or your family? Do you have questions about your existing individual or group policy? Blue Cross is here.

Social Links

Alexa Ranking: 85173

What is Blue Cross Blue Shield of Michigan's Revenue?

Blue Cross Blue Shield of Michigan's estimated revenue for 2024 is $580M.

What does Blue Cross Blue Shield of Michigan do?

Blue Cross Blue Shield of Michigan is a nonprofit corporation and an independent licensee of the Blue Cross and Blue Shield Association. BCBSM's commitment to Michigan is what differentiates it from other health insurance companies doing business in the state. That mission has never changed. Nearly 70 years ago, Blue Cross Blue Shield of Michigan started with a purpose to provide people with the security of knowing they have health care when they need it. Today, that nonprofit mission is the same and the company is accomplishing it in many ways, including: Offering access to health care coverage for everyone, regardless of circumstances Never dropping your coverage for health reasons Partnering with the state to cover more than 32,000 children through MIChild Providing financial support to 30 free clinics statewide Contributing more money than any other company to provide Michigan with better health and health care Advocating and educating through Alliance for Advancing Nonprofit Health Care For more on the history of BCBSM, please visit our section on historical highlights: http://www.bcbsm.com/home/bcbsm/1930.shtml

What are the monthly traffic metrics for Bcbsm?

6/mo Traffic Growth

-0.70%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

6.7Mins

Bounce Rate

28%

How fast is Bcbsm growing?

Bcbsm has grown by 7.9% in the last 6 months according to SimilarWeb.

How do people interact with Bcbsm?

Last month, Bcbsm received 1M visitors who spent an average of 6.7 minutes on the website and visited 7.0 different pages per session. Overall, 28% of people bounce on the first visit.

How do people find Bcbsm?

854.5k people (59%) visit Bcbsm directly. 531k (37%) people search for them in Google. Whereas, 6.6k (0%) discover Bcbsm through Facebook, Reddit, and YouTube. 30.1k (2%) visitors come from Bcbsm's email newsletters. Finally, 716.6 (0.0%) people come from affiliates and or paid referrals.

Who uses Bcbsm?

Bcbsm's top market is the United States and they receive 1.4M (99.0%) people.
Then the 2nd is Canada with 2.4k (0.2%).
The 3rd is is India with 2.3k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Bcbsm's ads on Google?

Google Ads

In-Network Primary Care | Blue Cross Members

https://www.bcbsm.com/find-care/primary-doctor/

Check out the resources that empower you to focus on your health and well-being.

Keyword: blue care network doctors

In-Network Primary Care - Blue Cross Members

https://www.bcbsm.com/content/microsites/find-care.html

Check out the resources that empower you to focus on your health and well-being. In These Uncertain Times Get the Answers and Support When You Need It Most. Types: Primary care doctor, 24-hour nurse line, Blue Cross Online Visits, Walk-in clinics.

Bcbsm find a doctor | For Blue Cross Members | bcbsm.com‎

http://www.bcbsm.com/content/microsites/find-care/en/index.html

Find a doctor in your network plus see other convenient & low-cost care options. Retail Health Clinics. Online Doctor Visits. 24/7 Nurses Line. Urgent Care Locations.

Bcbsm.com - Blue Cross Members - Find a Doctor Nearby

https://cloud.members.bcbsm.com/virtualcare

Know Your Choices for Care Based on Your Plan. Care That's Always There. In These Uncertain Times Get the Answers and Support When You Need It Most. 24-Hour Nurse Line. Registered Nurse. Primary Care Doctors.

Network doctor | For Blue Cross Members | bcbsm.com‎