Review (August 2025)

Birchbox believes in easy to use products that work – and make you look and feel great. birchbox's subscription service makes it easy to find those products.

200M

Estimated Revenue

824.63k

Website Visitors

2.3/5

Trustpilot Score

What do we know about Birchbox?

Estimated Revenue (2020)

$200M

Total Funding

$97.17M

Total Employees

150

Founded

2010

Industry

Internet

Last Funding Date

Series D Apr 2020

Location

New York, United States

About

Birchbox: Get the original personalized monthly subscription box for men and women delivered right to your door. Discover new skincare, hair, and makeup products then buy the ones you love!

Social Links

Alexa Ranking: 45864

What is Birchbox's Revenue?

Birchbox's estimated revenue for 2024 is $200M.

What does Birchbox do?

Birchbox is beauty made easy. Founded in 2010, we redefined the way people shop for beauty and grooming by pairing a monthly delivery of personalized samples with original content and a robust e-commerce shop. We partner with the best brands in the industry, from mainstream favorites to niche up-and-comers, and use a proprietary algorithm to send the right products to the right people, based on their profiles and preferences. Plus, we offer tips, tutorials, reviews and a generous loyalty program to give customers the confidence to buy their new favorites in the Birchbox Shop.

What are the monthly traffic metrics for Birchbox?

6/mo Traffic Growth

-28.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

825k

Time on Site

1.4Mins

Bounce Rate

65%

How fast is Birchbox growing?

Birchbox has grown by -15.8% in the last 6 months according to SimilarWeb.

How do people interact with Birchbox?

Last month, Birchbox received 825k visitors who spent an average of 1.4 minutes on the website and visited 2.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Birchbox?

181.5k people (22%) visit Birchbox directly. 574.1k (70%) people search for them in Google. Whereas, 13.7k (2%) discover Birchbox through Facebook, Reddit, and YouTube. 2.4k (0%) visitors come from Birchbox's email newsletters. Finally, 26.3k (3.2%) people come from affiliates and or paid referrals.

Who uses Birchbox?

Birchbox's top market is the United States and they receive 509.8k (61.8%) people.
Then the 2nd is United Kingdom with 48.7k (5.9%).
The 3rd is is Canada with 30.4k (3.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Birchbox's ads on Google?

Google Ads

Birchbox Official Site - BIRCHBOX® Custom Beauty Box

https://get.birchbox.com/quiz/beauty-profile-quiz-27.html?utm_exp_quiz_t=nov-quiz-COP27_beauty-profile-quiz-27

Get Your Personalized Mix Of 5 Hair, Makeup, Skincare & Fragrance Samples. We've Upgraded Your Beauty Box Experience. Sign Up Today To Get Started. A New Kind of Beauty Shop. 4+ Million Reviews. Beauty Made Easy. Find Products That Work. Customize Your Box.

Birchbox Official Site - Birchbox Custom Beauty Box

https://get.birchbox.com/quiz/beauty-profile-quiz-12.html

Get Your Personalized Mix Of 5 Hair, Makeup, Skincare & Fragrance Samples. We've Upgraded Your Beauty Box Experience. Sign Up Today To Get Started. Customize Your Box.

Birchbox Black Friday Deals - Buy More, Save More, Up To 25%‎

https://www.birchbox.com/shop/women?utm_source=google&utm_medium=cpc&utm_campaign={campaign}&utm_kw=ipsy&utm_match=p

Discover Fun, Personalized Gifts For Everyone On Your List This Holiday Season! Beauty Made Easy · 4+ Million Reviews · Find Products That Work · Black Friday Specials 433 W Broadway, New York, NY‎ - ‎Open today · 11:00 AM – 6:00 PM Sunday 11:00 AM – 6:00

BIRCHBOX Custom Beauty Box | Sale: Get 2 Boxes For $15‎

https://www.birchbox.com/subscribe/channel/social2

Top Beauty Brands Delivered Each Month. Each Box Tailored For Your Skin, Hair & Style. Use Code DOUBLEFUN To Get 5 Extra Mystery Samples With Your First Birchbox! Customize Your Box. Cancel Anytime. Find Products That Work. 4+ Million Reviews. Exclusive K

Monthly Beauty Box & Makeup Subscription Box | Birchbox‎

https://www.birchbox.com/subscribe/women

Discover & Fall In Love With Top Beauty & Skincare Products For Just $13/Month. Get Top Beauty Brands Delivered To Your Door For Just $13/Month. It's That Easy! Try, Learn, Buy.

What do Birchbox's customers say about them?

Review Score

2.3/5

Total Reviews

881

Info

Birchbox US
5 Star
5.0%
4 Star
5.0%
3 Star
20.0%
2 Star
5.0%
1 Star
65.0%
Read reviews that mention
Cory Belle

So many thumbs down

Reviewed on 2021-05-03T23:05:07

So many thumbs down. They give you TRASH. Literally dollar store trash and it’s in the gaudiest colors.Also they straight trick you into monthly charges, I specifically purchased ONE box and it says “commuting to one box” and nope they charged me the next month. And it’s more trash. It’s like they raid the dumpsters at the dollar store for makeup. And their customer service SUUUUCKS.
read more
Mary Mielke

I like my boxes but they are getting…

Reviewed on 2021-04-05T16:16:11

I like my boxes but they are getting lazy on the designs. I love being able to try products and going on the site and ordering full size of the ones I like.I think we should get points for each box and a better break if we sign up for a subscription to have a full size delivered on a schedule. They could make so much more money by giving better prices. It's called capitalism.
read more
Jones

I signed up for a year

Reviewed on 2021-03-12T21:43:02

I signed up for a year, gotten four boxes and hated everyone of them. I thought I was signing up for cosmetics,perfume, etc. 98% of the products are hair products and the rest is crap. Just about everything gets thrown in the trash. a perfume sample, a facial cream, and a hair product. I couldn’t have been more wrong or more disappointed. I went on COMPANY SITE AND I FOUND THIS HELP Which is ₑᵢgₕₜ fₒᵤᵣ fᵢᵥₑ fᵢᵥₑ ₜwₒ ₒₙₑ ₛₑᵥₑₙ ₜwₒ fₒᵤᵣ fᵢᵥₑ I REACH OUT THE COMPANY AND THEY WERE VERY GOOD AND NICE THEY PROVIDE ME THE RETURN SHIPPING ADDRESS AND MY MONEY WAS DEPOSITED IN MY ACCOUNT IN TIME THAN FINALLY, I SENT BACK THIS
read more
Lillian Adams

This isn’t what you think

Reviewed on 2021-03-12T21:16:26

This isn’t what you think. If I could rate it 0 stars I would. First of all it was taking forever forthem to ship my box so I contacted them which took awhile because they weren’t responding and it turns out they hadn’t even shipped it yet. And secondly I’m supposed to get full sized products and they are extremely tiny I would hate to see what their sample sizes look like they must be microscopic. And as well as them being tiny in the first place they aren’t even that full. I would never recommend this to someone unless of course you want a deceiving second rate make up company that takes for ever to respond as well as deliver your products.
read more
Mariana Leria

Please offer direct debit

Reviewed on 2021-03-03T09:58:55

I have been a customer of Birchbox for years now, and I am a huge fan - However, the other day my credit card expired and my bank sent me a new one - So I had to go in the app to change the details,which was a very slow and painful process. I was not allowed to 'delete' the card or 'add a new one' - So I had to edit the current one (which was a Visa) and add the new card details (which is a mastercard) - It is still showing Visa... I cannot change it and it made *multiple* £0.01 charges into my account?? It would just be way easier if you could offer direct debit options since it is a subscription and I do not want to deal with changing the card details all the time or being charged multiple times for the same item. Would make both of our lives easier (:
read more
catherine doughty

All sambirchbox is a rip offples for the price eat a rip off

Reviewed on 2021-01-31T23:21:36

All samples for the price eat a rip off
Brenda Pla

How to get unsubscribe I'm moving soon

Reviewed on 2020-12-12T17:40:55

How to get unsubscribe I'm moving soon
Minnie Pearl

First box in a 6 month subscription and…

Reviewed on 2020-12-06T15:31:03

First box in a 6 month subscription and I’m already disappointed-it’s all a few pieces of junk

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