Review (July 2025)

An interior design service tailored to you. boconcept is a danish furniture store that turns houses into modern homes. browse our designer furniture. - boconcept

203.31M

Estimated Revenue

1.31M

Website Visitors

2.8/5

Trustpilot Score

What do we know about BoConcept?

Estimated Revenue (2020)

$203.31M

Total Employees

1100

Founded

1952

Industry

Furniture

Location

Herning, Denmark

About

BoConcept: BoConcept offers a range of contemporary and modern furniture. Check out our wide selection of stylish furniture or browse through our floor model deals. - BoConcept

Social Links

Alexa Ranking: 130444

What is BoConcept's Revenue?

BoConcept's estimated revenue for 2024 is $203.31M.

What does BoConcept do?

From Denmark to the world since 1952, BoConcept is the brand name of Denmark's most global retail furniture chain, specializing in premium quality interior design for the urban-minded customer and creating outstanding modern and sophisticated living spaces at affordable prices. BoConcept's first store opened in Paris in 1993 and after 25+ years it is present in 65 countries with 300+ stores (expanding to 600+ in the next years). LOOKING FOR MULTI-UNIT FRANCHISE PARTNERS AROUND THE WORLD EXCITING INVESTMENT OPPORTUNITIES GLOBALLY! BoConcept is expanding globally and looking for Franchise Partners with a Multi-unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area. WHY JOIN BOCONCEPT FRANCHISE? • Global brand, with an outstanding reputation and demand worldwide • Successful business, expanding to 600+ stores in a few years • Experienced and solid franchisor, with a unique, proven and vibrant concept • Business concept with a quick generating cash flow model • High turnover per square meter and high gross margin and profitability • Unique "Interior Design Service" as a powerful tool to differentiate • Exceptional training and support in all business areas and retailing • High standard store opening process to help the stores perform from day 1 • Extensive Marketing, Communication & Visual Merchandising guidance and support OUR PRODUCTS • Premium quality and design, priced in the "affordable luxury"​ market sweet spot • Modern, functional and fully coordinated product collection, allowing extensive customization • Collaborations with world renowned designers, creating beautiful pieces with international appeal INVEST IN A SUPERIOR RETAIL FRANCHISE EXPANDING GLOBALLY PARTNER WITH A PREMIUM LIFESTYLE DESIGN BRAND JOIN A SUCCESSFUL BUSINESS, WITH A TOP POSITION IN THE GLOBAL FURNITURE SECTOR MORE INFORMATION: • Website: www.boconcept.com/franchise • Email: [email protected]

What are the monthly traffic metrics for Boconcept?

6/mo Traffic Growth

6.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.5Mins

Bounce Rate

50%

How fast is Boconcept growing?

Boconcept has grown by -17.2% in the last 6 months according to SimilarWeb.

How do people interact with Boconcept?

Last month, Boconcept received 1M visitors who spent an average of 3.5 minutes on the website and visited 4.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Boconcept?

337.7k people (26%) visit Boconcept directly. 824.7k (63%) people search for them in Google. Whereas, 47.8k (4%) discover Boconcept through Facebook, Reddit, and YouTube. 25.5k (2%) visitors come from Boconcept's email newsletters. Finally, 24.2k (1.8%) people come from affiliates and or paid referrals.

Who uses Boconcept?

Boconcept's top market is the France and they receive 263.5k (20.1%) people.
Then the 2nd is United States with 121.3k (9.3%).
The 3rd is is Germany with 110.1k (8.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Boconcept's ads on Google?

Google Ads

Contemporary Furniture New York - BoConcept - Madison Avenue

https://www.boconcept.com/en-us/stores/find-your-local-store/usa/new-york/boconcept-madison-avenue

Stunning Luxurious Furniture With Contemporary Scandinavian Designs. Shop Online Today!

BoConcept Furniture @ Paramus | Urban Danish Design Since 1952‎

https://www.boconcept.com/en-us/stores/find-your-local-store/usa/new-jersey/boconcept-paramus

Ultimate Destination for Modern & Contemporary Scandinavian Furniture. Shop Now! Modern Furniture. Denmark Home Furnishing. Contemporary Design. Types: Sofas, Dining Tables, Lamps, Accessories, Storage, Chairs, Beds.

BoConcept Furniture @ Paramus | Urban Danish Design Since...

https://www.boconcept.com/en-us/stores/find-your-local-store/usa/new-jersey/boconcept-paramus

Ultimate Destination for Modern & Contemporary Scandinavian Furniture. Shop Now! Denmark Home Furnishing. Modern Furniture. Contemporary Design. Types: Sofas, Dining Tables, Lamps, Accessories, Storage, Chairs, Beds.

Keyword: bo concept

Danish Furniture - Browse our designer furniture

https://www.boconcept.com/en-us/shop

Book now with our design consultant & get expert advice on how to transform your space. Modern design furniture for the urban-minded customer. Book An Online Appointment! High-End Luxury Furniture. Subscribe Today. Danish Designs. Order Your Free Catalogue.

Boconcept Furniture @ Paramus | 15% Off Throughout October‎

https://www.boconcept.com/en-us/inspiration/interior-design-service/book-our-interior-designers

Get 15% Off All Orders Placed During An In-home Consultation. Book Now! Denmark Home Furnishing. Contemporary Design. Scandinavian Furniture. Modern Furniture. Types: Sofas, Dining Tables, Lamps, Accessories, Storage, Chairs, Beds.

What do Boconcept's customers say about them?

Review Score

2.8/5

Total Reviews

3

Info

BoConcept A/S
5 Star
0.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
100.0%
Read reviews that mention
Moe G

Misleading

Reviewed on 2020-11-19T15:43:02

I had a pretty negative and frustrating experience with Lisa in Bo Concept. I was offered to customize my living room furniture,designing it piece by piece over a simulation tool they had in store. I chose a few pieces of decoration based on how they were presented in the simulation tool (shape, color, dimensions, etc.). I received a photo of the final products I bought over a confirmation email. After a long 9-week wait, I finally received the order, only to discover that the decoration pieces do not match what I chose in store and do not match the photos I received over the confirmation email. Their reaction was quite indifferent and cold. They did agree that the products I received do not match what was depicted in the photos sent in the confirmation email, and acknowledged the photos might have been confusing, yet they did not offer any fix to the problem. They did not offer to return it back or offer a full refund. They insisted that I'll have to pay 40% cancellation fee if I want to return it back. Cancellation for an order I did not choose! They miscommunicated their product and mislead me into buying something I did not intend, and are asking for a cancellation fee!
read more
Veronica Ryan

Do not buy leather furniture from…

Reviewed on 2018-11-23T07:33:41

Do not buy leather furniture from Boconcept. We bought a leather Monte chair which we purchased for $2980.00 in 2013.The foam under the left armrest has bulged out and will not flatten. In addition, the feather and foam filling in the seat and back rest does not appear to be sufficient as it flattens almost immediately after sitting on it and consequently feels hard. I have to plump out every day. We approached Boconcept Sydney for repair although out of warranty. Very unhappy with their solutions which involved us paying for private refurbishment or buying another Boconcept chair at a reduced price!
read more
yair

bad quality

Reviewed on 2016-04-09T22:49:43.71

Do not buy the fusion coffee table !!! It cost $289 fusion coffee table structure is so bad it fell apart before we got home with it !!! In 5 min!!!! No ,it did not fall , it's just very bad quality coffee table , For $289 , you will expect it will stay with you for few years , even ikea last longer ! They did not weld the legs currently and the legs was totally cracked . Disgusting costumer service (Giovanni ) That blame it on us!! , like it so easy to break metal ?! dispute it 20 min after I got it ! You need to be careful with that store , since it products are falling apart , and there is no return policy or exchange for that store at all ! basically , if something happen to the product while you have it you are totally screwed ! Lost over $300 in that store , Never again to step a foot ,
read more

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