Review (August 2025)

Shop buybuy baby for a fantastic selection of baby merchandise including strollers, car seats, baby nursery furniture, crib bedding, diaper bags and much more.

75M

Estimated Revenue

6.08M

Website Visitors

1.5/5

Trustpilot Score

What do we know about buybuy BABY?

Estimated Revenue (2020)

$75M

Total Employees

910

Founded

1996

Industry

Retail

Location

Garden City, United States

About

buybuy BABY: Shop buybuy BABY for a fantastic selection of baby merchandise including strollers, car seats, baby nursery furniture, crib bedding, diaper bags and much more…

Social Links

Alexa Ranking: 10688

What is buybuy BABY's Revenue?

buybuy BABY's estimated revenue for 2024 is $75M.

What does buybuy BABY do?

Buy Buy Baby, Inc. is a wholly owned subsidiary of Bed Bath & Beyond Inc. The Company is also a partner in a joint venture which operates retail stores in Mexico under the name "Home & More." The Company sells a wide assortment of domestics merchandise and home furnishings. Domestics merchandise includes categories such as bed linens and related items, bath items and kitchen textiles. Home furnishings include categories such as kitchen and tabletop items, fine tabletop, basic housewares, general home furnishings, consumables and certain juvenile products. Additionally, the Company includes Linen Holdings, a business-to-business distributor of a variety of textile products, amenities and other goods to customers in the hospitality, cruise line, food service, healthcare and other industries. As of August 25, 2012, the Company had a total of 1,449 stores, including 1,000 Bed Bath & Beyond stores in all 50 states, the District of Columbia, Puerto Rico and Canada, 258 stores under the names of World Market, Cost Plus World Market, and World Market Stores, 73 Christmas Tree Shops stores, 71 buybuy BABY stores and 47 stores under the names of Harmon or Harmon Face Values. Shares of Bed Bath & Beyond Inc. are traded on NASDAQ under the symbol "BBBY" and are included in the Standard and Poor's 500 and Global 1200 Indices and the NASDAQ-100 Index. The Company is counted among the Fortune 500 and the Forbes 2000.

What are the monthly traffic metrics for Buybuybaby?

6/mo Traffic Growth

5.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

3.4Mins

Bounce Rate

49%

How fast is Buybuybaby growing?

Buybuybaby has grown by 10.9% in the last 6 months according to SimilarWeb.

How do people interact with Buybuybaby?

Last month, Buybuybaby received 6M visitors who spent an average of 3.4 minutes on the website and visited 4.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Buybuybaby?

2.1M people (34%) visit Buybuybaby directly. 3.1M (51%) people search for them in Google. Whereas, 112k (2%) discover Buybuybaby through Facebook, Reddit, and YouTube. 82.4k (1%) visitors come from Buybuybaby's email newsletters. Finally, 541.8k (8.9%) people come from affiliates and or paid referrals.

Who uses Buybuybaby?

Buybuybaby's top market is the United States and they receive 5.7M (94.3%) people.
Then the 2nd is Canada with 151.9k (2.5%).
The 3rd is is Mexico with 18.7k (0.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Buybuybaby's ads on Google?

Google Ads

buybuy BABY® Official Site | Everyday Low Prices‎

https://www.buybuybaby.com/

Choose From Over 30,000 Items Including Furniture, Footies & Everything Else You'll Need. Personalized Products For Your Loved Ones, Baby Shower or a Gift For You. Buy Online Or In Store. Free And Easy Returns. Price Match Guarantee. Types: Strollers, Car

buybuy BABY® Official Site | Great Selection of Baby Brands‎

https://www.buybuybaby.com/

Rating for buybuybaby.com: 4.6 - Average delivery time: 1–3 days We’re Here for You, Shop With Confidence! Everything for Babies to Toddlers. Buy Online Or In Store. Price Match Guarantee. Free And Easy Returns. Types: Strollers, Car Seats, Bedding, Furni

buybuy BABY® Official Site - Great Selection of Baby Brands‎

https://www.buybuybaby.com/store/

Free Standard Shipping Over $75! Shop All The Baby Brands You Love. Free And Easy Returns · Buy Online Or In Store Types: Strollers, Car Seats, Bedding, Furniture, Changing, Nursing 270 7th Ave, New York, NY‎ - (917) 344-1555‎ - Open today · 7:00 AM – 9:0

buybuy BABY® Registry | Welcome to Babyhood | buybuybaby.com‎

https://www.buybuybaby.com/store/static/registrybenefits

Register With Confidence, We're Here for You. Free Standard Shipping Over $29! Completion Coupons · Hassle-Free Returns · In-Store Consultation · Free Shipping Rewards

buybuy BABY® Registry - buybuy BABY® Official Site‎

https://www.buybuybaby.com/store/page/BabyRegistry

We're the experts in Baby Registry. Free Standard Shipping Over $49! Types: Strollers, Car Seats, Bedding, Furniture, Changing, Nursing Brands: Graco, Medela, Summer Infant, Britax, Baby Jogger, Chicco, Uppababy, 4Moms, Fisher-Price 270 7th Ave, New York,

What do Buybuybaby's customers say about them?

Review Score

1.5/5

Total Reviews

120

Info

buybuy BABY
5 Star
5.0%
4 Star
0.0%
3 Star
5.0%
2 Star
10.0%
1 Star
80.0%
Read reviews that mention
Gerry Iannetta Catanzariti

I won't be ordering from them again!

Reviewed on 2021-05-08T20:54:22

I bought a baby gift from your registry. Actually a few things. It was delivered to me in a gigantic box about 5 times the size of the gift.There was no packing to secure the gift from damage. They just obviously don't care! The gift box was a mess! Dented, almost open! The decorative cardboard on the other gift was mutilated! I have to give these gifts as a present at a baby shower! They look like I got them in the bargain bin!!! I have to try to get the boxes in shape just to wrap them in decorative wrapping paper! I'm done with Buy Buy Baby! It is obvious that they just don't care enough to have their customer receive a decent gift for giving. It was like some slob just threw it in the box! Well, I guess they don't care once they get their money!!! Just disgraceful!
read more
CHRISTINE ROBERTS

Do NOT buy from them online !!!!!!!!!!!!!!!!!!!!!!!!!!!??‍♀️??‍♀️ buybuy BABYhelp 7602843131

Reviewed on 2021-04-20T22:33:15

Do NOT buy from them online. We've ordered several high-priced items from their website because their closest store is 45+ minutes from us.Never again. Ordered a twin nursing pillow with slipcover - the nursing pillow came in and the slipcover was nowhere to be found went online i found their help line
read more
Msketoyoheart

THE ABSOLUTE WORST COMPANY…

Reviewed on 2021-04-16T03:19:33

THE ABSOLUTE WORST FREAKIN COMPANY EVER!!! Do not DO NOT order from them! Do not trust them!!If it’s Baby cache brand DO NOT BUY IT!! Please believe me when I tell you I’m saving you from getting pissed off!! It’s been a MONTH!!! And my issue is not resolved!! They need to close BUYBUY BABY and bring back Babies r us because this company SUCKS!!!!!
read more
Shelly Rathe

Worst customer service ever

Reviewed on 2021-04-16T01:52:18

Worst customer service ever! Bought my daughter a breast pump which she opened to look at and didn't like it so I returned it,it was never used, she didn't even have the baby yet, and they will not take it back. If they would have looked at it, it was clearly never used. How are you suppose to know if you like it if you can't open it and look at it. I'm out $180 and all they can say is "sorry for your inconvenience " That is the last time they get money from me. I will never order from them again!
read more
Lois Potter

They do not keep it a secret for…

Reviewed on 2021-04-15T19:38:10

They do not keep it a secret for sendingAnonymous gifts they give the gift receiver your email so it’snot anonymous and their only thing they have to say about it is have a nice day
read more
Elizabeth S

This business is trash.

Reviewed on 2021-04-11T00:47:29

I hope this place crumbles and goes out of business. I’ve had nothing but nightmare experiences dealing with their employees who are either rude,unhelpful or both. Long story short, placed an order with a gift card online and then it was cancelled. Couldn’t tell me why. Then they said they would have to mail me a new gift card which would take a week. I’m sorry what? Is that how you treat the customer when you mess up? Their store employees are also the worst. Everyone has an attitude and acts like they are miserable working there. That’s why I went online to order so I wouldn’t have to deal with them and their trashy stores that smell like diapers. But of course I run into another negative experience ordering online. I will never buy any baby products from this company ever again.
read more
Christopher

I tried to order something through them…

Reviewed on 2021-04-07T15:40:01

I tried to order something through them from PayPal using the 4 payment plan. I thought the transaction went through,but I’ve been waiting for days for the confirmation. I tried to call the service department to see what’s going on and of course they couldn’t find my information. I would say never use but buy baby. poor customer service, poor company
read more
Tatum lovesyouboo

The Minnie canopy toddler bed came in a…

Reviewed on 2021-04-05T19:55:54

The Minnie canopy toddler bed came in a day early, which was awesome! I’m so in love with it and so is my daughter,since I had a 20% off coupon it saved me about 20 bucks and it was already a good deal so I am very pleased. Thank you buy buy baby.
read more

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