Review (August 2025)

Dfs sofas come in fabric and leather. choose from a great range of sofa beds, leather sofas, corner sofas, corner sofa beds and more household furniture

1.31B

Estimated Revenue

4.53M

Website Visitors

4/5

Trustpilot Score

What do we know about DFS?

Estimated Revenue (2020)

$1.31B

Total Employees

1800

Founded

1969

Industry

Retail

Location

Doncaster, United Kingdom

About

DFS: DFS sofas come in fabric and leather. Choose from a great range of sofa beds, leather sofas, corner sofas, corner sofa beds and more household furniture

Social Links

Alexa Ranking: 322040

What is DFS's Revenue?

DFS's estimated revenue for 2024 is $1.31B.

What does DFS do?

DFS is the number one sofa specialist in Europe - but we haven`t forgotten the principles that created our success. We opened our first store in 1969, we`re still hand-crafting our products here in the UK - and we`re still just as committed to our people, as well as the customers who are at the heart of our business. We`re all about great people working together. People who are well-trained to provide the best customer service - delivering a retail experience built on inspirational designs that now include exclusive ranges such as Country Living, House Beautiful, French Connection and Joules. Did you know that as well as being one of the UK's Top Employers* for five years running; we also featured in The Sunday Times' Top 23 Best Big Companies To Work For (2018). What a great time to join DFS! Building on our success in the UK, we've opened six stores in the Netherlands and two stores in Spain. All our international stores are continuing to grow and build the DFS reputation for unbeatable quality, and service that's second to none. www.dfscareers.co.uk Email: [email protected] Take a look at out Careers site to see our newest opportunities and join the team... http://www.dfscareers.co.uk/cm/jobs-with-DFS

What are the monthly traffic metrics for Dfs?

6/mo Traffic Growth

0.40%

All Time Traffic Growth

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Monthly Hits

5M

Time on Site

4.6Mins

Bounce Rate

45%

How fast is Dfs growing?

Dfs has grown by 14.9% in the last 6 months according to SimilarWeb.

How do people interact with Dfs?

Last month, Dfs received 5M visitors who spent an average of 4.6 minutes on the website and visited 5.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Dfs?

1.1M people (23%) visit Dfs directly. 2.9M (64%) people search for them in Google. Whereas, 170k (4%) discover Dfs through Facebook, Reddit, and YouTube. 47.8k (1%) visitors come from Dfs's email newsletters. Finally, 175.6k (3.9%) people come from affiliates and or paid referrals.

Who uses Dfs?

Dfs's top market is the United Kingdom and they receive 4.4M (97.5%) people.
Then the 2nd is United States with 25.9k (0.6%).
The 3rd is is Ireland with 8k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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