Review (July 2025)
582.14M
Estimated Revenue
8.35M
Website Visitors
2.2/5
Trustpilot Score
What do we know about Duluth Trading Company?
What is Duluth Trading Company's Revenue?
Duluth Trading Company's estimated revenue for 2024 is $582.14M.
What does Duluth Trading Company do?
Flannel is not required at the Duluth Trading office to fit in, but if you smile a little when you see our commercials, you just may just find your passion coming to work here every day. Duluth Trading Company's television ads are a reflection of our unique culture that is anything but average. The heart of our success is creating one-of-a-kind men's and women's clothing, innovative tools and ingenious gadgets while being humorous storytellers. Customer favorites include Ballroom® Jeans that let you "crouch without the ouch," Buck Naked™ Underwear, and our Longtail T® Shirts that prevent plumber's butt. We're growing fast, and taking care of business through our website, catalogs, and retail stores. If you like the sounds of all this, you might just be the perfect next addition to our team. We have corporate office locations just outside of Madison, Wis. (in Belleville and Mt. Horeb), and retail stores across the Midwest. For full-time staff, we provide medical, dental and life insurance, as well as short-and long-term disability insurance. Other benefits include a flexible spending account and a 401K match. Enjoy wearing jeans to work, your birthday off paid each year, the employee shopping discount and other no bull benefits.
What are the monthly traffic metrics for Duluthtrading?
6/mo Traffic Growth
1.30%
All Time Traffic Growth
Create Free Account
Monthly Hits
8M
Time on Site
3.8Mins
Pages per Visit
4.0
Bounce Rate
49%
How fast is Duluthtrading growing?
Duluthtrading has grown by -14.7% in the last 6 months according to SimilarWeb.
How do people interact with Duluthtrading?
Last month, Duluthtrading received 8M visitors who spent an average of 3.8 minutes on the website and visited 4.0 different pages per session. Overall, 49% of people bounce on the first visit.
How do people find Duluthtrading?
3M people (36%) visit Duluthtrading directly. 3.9M (47%) people search for them in Google. Whereas, 373k (4%) discover Duluthtrading through Facebook, Reddit, and YouTube. 334.3k (4%) visitors come from Duluthtrading's email newsletters. Finally, 452.3k (5.4%) people come from affiliates and or paid referrals.
Who uses Duluthtrading?
Duluthtrading's top market is the United States and they receive 8.2M (98.2%) people.Then the 2nd is Canada with 38.4k (0.5%).The 3rd is is United Kingdom with 11.6k (0.1%).
Traffic Growth (last 6 months)
What are Duluthtrading's ads on Google?
Google Ads
Duluth Trading Company® - 25% Off Everything
https://www.duluthtrading.com/
Try Our Innovative, Problem-Solving Work And Outdoor Clothes For Men And Women. Shop Our Ingenious Men's and Women's Clothing, Accessories And Outdoor Gear. Men's & Women's Clothing. Styles: Underwear, Shirts, Pants, Outerwear.
Duluth Trading Company® - Free Shipping w/ $75 Purchase.
http://www.duluthtrading.com/store/mens-home.aspx?&src=T16WRTGU2
Try Our Innovative, Problem-Solving Work And Outdoor Clothes For Men And Women. Workshop, Gifts & Gear · Men's & Women's Clothing
Duluth Trading Company® - 25% Off Everything Duluth
https://www.duluthtrading.com/
Shop Our Ingenious Men's and Women's Clothing, Accessories And Outdoor Gear. Try Our...
Duluth Trading Company® | Free Shipping With $75 Order
https://www.duluthtrading.com/men/
Try Our Innovative, Problem-Solving Work And Outdoor Clothes For Men And Women. Workshop, Gifts & Gear. Men's & Women's Clothing. No Bull Guarantee. Styles: Underwear, Shirts, Pants, Outerwear.
Duluth Trading Stores | Find The Location Nearest You.
https://www.duluthtrading.com/store/dtc-shared/about-duluth-trading-company/all-locations-store-finder/retail-stores.aspx
Visit Our Stores To Try On Our Innovative, Problem-Solving Work Clothes. Workshop, Gifts & Gear. Men's & Women's Clothing. No Bull Guarantee. Styles: Underwear, Shirts, Pants, Outerwear, Workshop.
What do Duluthtrading's customers say about them?
Review Score
2.2/5
Total Reviews
37
Info
Duluth Trading5 Star
20.0%
4 Star
0.0%
3 Star
5.0%
2 Star
5.0%
1 Star
70.0%
Read reviews that mention
Eric
New "No Bull 1Yr Warranty" is Bull-....!
Reviewed on 2021-04-17T12:09:59
New "No Bull 1Yr Warranty"
We stand by the craftsmanship and durability of our products.If you are not satisfied with any item you purchase from Duluth Trading, return it for a refund within one year. After one year, we will also consider returns for items that are defective or don't perform as designed. No Bull means if something goes wrong, we will always treat you right.
It's all Bull-...!
$150 shoes, 2weeks out of warranty. Stitching starting to let go. No coverage! Over the years I was ok paying 10-25% more with a true no Bull warranty. But it's gone and I'm done with the Bull-...! I will take my business elsewhere.
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Tina Hart-Koenig
False Guarantee
Reviewed on 2021-04-10T19:33:07
I purchased 2 pairs of pants for my son last November for Christmas. He lives in Chicago and I live in Michigan.I just recently found out from him that 1 of the pants the knee tore when he slipped and fell on the ice this winter. I just called and spoke with a customer service agents who read the fake guarantee policy to me and told me that the pants are not guaranteed under this circumstance. She said this falls under the negligence and misuse policy. As I told her, my son did not slip and fall purposefully so he is not negligent and if all workmanship is guaranteed that should include the material. When I asked to speak with a manager about this, I was put on hold, only to be hung up on a few minutes later. This is the copy of the fake guarantee on website:
"We stand by the craftsmanship and durability of our products. If you are not satisfied with any item you purchase from Duluth Trading, return it for a refund within one year. After one year, we will also consider returns for items that are defective or don't perform as designed. No Bull means if something goes wrong, we will always treat you right."
It says that they stand by the durability of their product, obviously not! It says if something goes wrong we will always treat you right, obviously not! It also says that we will consider returns that are defective or dont perform as designed, obvious lies!
All the rest of their policy that was read to me on the phone is not on the website, so that is deliberate withholding of information. Basically everything that was read to me over the phone by service agent negates the guarantee for anything being wrong with your product, unless you return them when they are brand new. So the guarantee and advertisement of the guarantee is total bull! I bought these work pants on the belief of a guarantee that is a lie! Total misrepresentation. I hope that no one else falls prey to your misrepresentation and lies!
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Dal van Vliet
Online Order Problems
Reviewed on 2021-03-29T17:37:53
Placed an order online, they cancelled it later that night due to 'an error'. Most of what I wanted is now out of stock.What a joke.
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Randy Dye
Never again
Reviewed on 2021-03-28T16:53:19
To keep this short, I was "ordered" out of the Kennesaw Georgia store because I refused to wear a mask.I am an old guy with some underlying issues which prohibit my wearing a mask, and attempted to explain this to the angry young lady with blue hair. I also attempted to explain that they are not a "Private Business" as she continued to tell me, but a "Place of Public Accommodations" as defined in Title II. I continued to shop and as I was about to leave she said she had called the police so I waited to explain to the officer my issue. He did have the knowledge to tell her that the store could be sued for refusing my use of the retail. She didn't care, just wanted me out. The officer told me outside that this store has had many of these issues, and he wouldn't shop there. I was a customer way before they ever had a brick and mortar store in Georgia, never again!
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Curtis Lightsey
Order two pair of work shoes
Reviewed on 2021-03-01T23:58:15
Order two pair of work shoes, and 12 pairs work socks. wait a week and get the box,and it's got one pair women's shoes size 7 and two pair of women's panties size mid. bad thing was my invoice for the work shoes and sock's was in the box, never doing business with them again.
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Jack Higgins
Online price shows clearance $10
Reviewed on 2021-02-07T21:21:30
Online price shows clearance $10. Filled out order price shows $34. What gives? Would not fill in credit card info.looks like it is a scam outfit.
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James Michael Boyer II
Disgraceful.
Reviewed on 2021-01-22T20:27:20
Disgraceful.
Conversation was short, I entered the promo code for free shipping, did not notice the x's by the items I selected,was confused as to why I wasnt given the discount.
Chatted with their customer service agent "Kim" who told me "sorry bout that '' and then disconnected the chat after making me wait a minute and a half for her to dismiss me.
They have lost a potential customer, who has been very loyal to Best Made, and apparently the Walmart of Outdoor Trading has bought them.
Today I learned that Duluth is not a brand I want to support, shame they bought a fantastic company.
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Katie
I'm very surprised to see all of the…
Reviewed on 2021-01-22T07:43:51
I'm very surprised to see all of the negative reviews. I called customer service and clearly spoke to a woman from the United States and she couldn't have been more pleasant.I placed an order and received it and a very timely fashion during a very busy holiday shipping season. After the holiday I had an exchange to make I received the new item rapidly and my Exchange made it to them quickly as well. Had absolutely no issues receiving a refund. I could not have been any more please with all of the services that I received from Duluth. I understand there was many shipping issues with local Postal Services as well as online services people have to remind themselves that because of the pandemic that we are all facing the Manpower for these companies is limited while the demand for their services has greatly increased . My personal opinion is you should not base your opinion on one dissatisfied experience sometimes it pays to be a little more understanding.
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