Review (August 2025)

Get the best life insurance quotes in canada. prices start at $8/month. no medical exam. buy whole or term life insurance and protect your loved ones now.

1.3M

Estimated Revenue

161.99k

Website Visitors

5/5

Trustpilot Score

What do we know about Emma Labs?

Estimated Revenue (2020)

$1.3M

Total Funding

$404.52M

Total Employees

9

Founded

2017

Industry

Financial Services

Last Funding Date

Seed Oct 2020

Location

Québec City, Canada

About

Emma Labs: Get the best life insurance quotes in Canada. Prices start at $8/month. No medical exam. Buy whole or term life insurance and protect your loved ones now.

Social Links

Alexa Ranking: 109082

What is Emma Labs's Revenue?

Emma Labs's estimated revenue for 2024 is $1.3M.

What does Emma Labs do?

L'assurance vie par clavardage. Est-ce possible de tomber en amour avec votre assurance vie? On pense que oui ?. Emma vous propose une approche personnalisée, simplifiée et entièrement en ligne. Vous êtes plus confortable, moins stressé et en contrôle de vos décisions. Notre équipe est composée de conseillers certifiés qui se sont distingués dans leurs champs d'expertises respectifs. On recommande l'assurance vie dont vous avez réellement besoin. Ni plus, ni moins. Nous sommes emballés à l'idée de vous faire vivre l'expérience la plus plaisante qui soit ?.

What are the monthly traffic metrics for Emma?

6/mo Traffic Growth

96.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

162k

Time on Site

2.8Mins

Bounce Rate

45%

How fast is Emma growing?

Emma has grown by 239.6% in the last 6 months according to SimilarWeb.

How do people interact with Emma?

Last month, Emma received 162k visitors who spent an average of 2.8 minutes on the website and visited 3.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Emma?

18.9k people (12%) visit Emma directly. 124k (77%) people search for them in Google. Whereas, 16k (10%) discover Emma through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Emma's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Emma?

Emma's top market is the Canada and they receive 68.4k (42.2%) people.
Then the 2nd is United States with 26.6k (16.4%).
The 3rd is is France with 20.3k (12.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Emma's customers say about them?

Review Score

5/5

Total Reviews

1070

Info

Emma

[email protected]

1 (438) 806-7227

Quebec

5 Star
85.0%
4 Star
15.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Madge

Very professional.

Reviewed on 2021-05-18T19:35:13

Very professional. Everything went smoothly. Everything is explain very well . I 100% recommend.
Valeria Chiappetta

Great service and extremely easy to…

Reviewed on 2021-05-15T21:38:54

Great service and extremely easy to sign up.
Kim

Happy customer

Reviewed on 2021-05-14T19:43:08

Very friendly and got me set up with some term life insurance very quickly! Great service.
Danielle Gibbs

Shopping around

Reviewed on 2021-05-13T18:43:57

I have been shopping around for increased life insurance coverage for a while and while I've been recommended a lot of companies.Other companies tend to harass you with emails and calls constantly. I happened to stumble across Emma on social media and I was first skeptical about a completely online process but my hesitancy was irrelevant. All my concerns and questions were answered appropriately and timely and I appreciated the recommendations that were offered to me. I will see over time if they live up to my expectations or not but so far I am pleased and willing to recommend them
read more
Michael VanderZwaag

The whole application process with Emma…

Reviewed on 2021-05-12T00:24:20

The whole application process with Emma Life Insurance was pleasant. It was all online which was veryconvenient and time-saving and the team was very helpful in answering all questions and guiding me through the process.
read more
Abram Shihata

Quick

Reviewed on 2021-05-11T21:32:39

Quick, easy, and not pushy
Amandaa P. Jean

The person who helped me is Michael

Reviewed on 2021-05-11T17:12:37

The person who helped me is Michael ! At first I thought that online experience might be unpersonnal,but no. Michael was great ! And we had fun in the process !
read more
Chris V

Very fast and easy to set up life…

Reviewed on 2021-05-10T19:17:19

Very fast and easy to set up life insurance (took maybe 10 mins total). I liked that you can get a quote immediately (don't have to wait for a phone call or email),and that you can adjust it on the fly and see how the cost updates.
read more

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