Review (August 2025)

Discover the official fiat web site: fiat car range, history, contact information, fiat clubs, news and sponsorship.

66.7M

Estimated Revenue

1.25M

Website Visitors

2.7/5

Trustpilot Score

What do we know about Fiat brand?

Estimated Revenue (2020)

$66.7M

Total Employees

460

Founded

1899

Industry

Automotive

Location

Turin, Italy

About

Fiat brand: Discover the official Fiat web site: Fiat car range, history, contact information, Fiat clubs, news and sponsorship.

Social Links

Alexa Ranking: 160132

What is Fiat brand's Revenue?

Fiat brand's estimated revenue for 2024 is $66.7M.

What does Fiat brand do?

For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs.

What are the monthly traffic metrics for Fiat?

6/mo Traffic Growth

3.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

8.5Mins

Bounce Rate

28%

How fast is Fiat growing?

Fiat has grown by -10.2% in the last 6 months according to SimilarWeb.

How do people interact with Fiat?

Last month, Fiat received 1M visitors who spent an average of 8.5 minutes on the website and visited 10.0 different pages per session. Overall, 28% of people bounce on the first visit.

How do people find Fiat?

875.7k people (70%) visit Fiat directly. 180.6k (14%) people search for them in Google. Whereas, 3.2k (0%) discover Fiat through Facebook, Reddit, and YouTube. 7.4k (1%) visitors come from Fiat's email newsletters. Finally, 20.7k (1.7%) people come from affiliates and or paid referrals.

Who uses Fiat?

Fiat's top market is the Italy and they receive 567.2k (45.3%) people.
Then the 2nd is Turkey with 181.9k (14.5%).
The 3rd is is Brazil with 92.3k (7.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Fiat's ads on Google?

Google Ads

Approfitta della promozione - Noleggio a Lungo Termine

https://landing.fiat.com/it_noleggiochiaro

Scegli l'auto oggi e hai il diritto di prelazione dopo 3 anni a un prezzo chiaro da subito. Acquisto o noleggio? Tutti e due, con Noleggio Chiaro. Risparmia il tuo tempo. Configura la tua flotta. Nessuna spesa imprevista. Canone mensile fisso. Stili: Sicurezza, Innovazione.

Nowy Elektryczny Fiat 500 | Z Dopłatą Nawet do 27 000zł

https://landing.fiat.com/PL_500_BEV

Nowy, w 100% Elektryczny Fiat 500 - Teraz z Dopłatą Rządową w Programie "Mój Elektryk"! Dopasuj go do Siebie Spośród Wersji Hatchback, Cabrio i 3+1. Sprawdź Ofertę i Zamów! Ładowarka Easywallbox. Autonomiczne Hamowanie. Światła LED.

Keyword: fiat 500 poland

Nowy Elektryczny Fiat 500 - Z Dopłatą Rządową do 27 000zł

https://landing.fiat.com/PL_500_BEV

Nowy Elektryczny Fiat 500 Teraz Może być Twój z Dopłatą Rządową Nawet do 27 000zł. Wejdź! Teraz w 100% Elektryczna Ikona Stylu Dostępna jako Hatchback, Cabrio i 3+1. Sprawdź Ofertę. Rozpoznawanie Znaków. Dodatkowe Tylne Drzwi. Program "Mój Elektryk".

Nowe Fiaty Tipo w Kredycie - Teraz z 5-Letnią Gwarancją

https://landing.fiat.com/PL_TipoPremium?source=SEM&publisher=Google&model=Tipo&campaignid=2020_SEM_Fiat_BRAND_RANGE_PL_SWKW&advertiserid=google&bannerid=kwd

Skorzystaj z Kredytu od 544zł/mies. lub Rabatu do 8300zł. Poznaj Naszą Najnowszą Ofertę. Odkryj Perfekcyjne Połączenie Stylu, Komfortu i Bezpieczeństwa z Najnowszą Technologią!

Fiat.com - Nowa Rodzina Fiata Tipo - Teraz z 5-Letnią Gwarancją

https://landing.fiat.com/PL_TipoPremium?source=SEM&publisher=Google&model=Tipo&campaignid=2020_SEM_Fiat_BRAND_RANGE_PL_SWKW&advertiserid=google&bannerid=kwd

Teraz Fiata z Rodziny Tipo Kupisz z Rabatem do 8300zł lub w Kredycie już od 544zł/mies. Odkryj Perfekcyjne Połączenie Stylu, Komfortu i Bezpieczeństwa z Najnowszą Technologią! 5 Lat Gwarancji. 7" Zestaw Wskaźników. Rozpoznawanie Znaków. Nowa Gama Silników.

What do Fiat's customers say about them?

Review Score

2.7/5

Total Reviews

59

Info

Fiat
5 Star
30.0%
4 Star
10.0%
3 Star
10.0%
2 Star
10.0%
1 Star
40.0%
Read reviews that mention
Can Aksu

Tipo HB.

Reviewed on 2021-04-21T16:46:22

I have a fiat Tipo, 2017 HB with 1.3 mjet engine. It's quite good on consumption, acceleration and free space inside the car; however,the design of the windows limits the view of the driver. When I try to get into a road, I struggle seeing if a car is coming on my right.
read more
Patrick Stephanos

Good buy

Reviewed on 2021-03-31T09:36:37

Driving their simple and cheap fiat 500 around cyprus is easy and comfortable. For anyone looking fora cheap and easy to maintain car this is for you.
read more
eric hancock

Love my Fiat 124 Classica!

Reviewed on 2021-03-17T12:02:46

Fiat 124, my favorite car ever. IAnd I've owned a bunch--5 BMWs, Subaru BRZ, 2016 Miata,several VWs and multiple Toyotas. I bought my 2017 manual Classica in 2019 with only 3k miles on it. It now has 17k and is a really great driving car. Don't worry about Fiat's reputation for unreliability--this car is a joint venture with Miata and has the bulletproof previous generation manual transmission. The heart of the little roadster is the 4 cylinder Fiat Multi-Air engine, which is a proven motor with good performance and reliability. I find no issue with turbo lag, but to be clear, this thing is not a straight line rocket. It's a roadster that is made for canyon carving and is great for spirited driving around town or out in the country too. I really love this car, and it gets great mileage to boot! I am constantly complimented on its looks, and most people have no idea what it is when they pull up beside you. Top down driving is the best!
read more
Giannis V

124 Spider!

Reviewed on 2021-02-10T20:25:04

124 Spider! Top car top quality tor driving pleasure. All the best for FIAT Company & FIAT Models. THANKYOUFIAT
read more
SmokeWeedle

Don't even bother

Reviewed on 2020-11-09T10:46:22

All my fiat cars have broken down unexpectedly and their support is absolutely horrible.No trust for this brand.
read more
HariBalaji Express Reaction

We know fiat is a best company

Reviewed on 2020-06-02T07:40:27

We know fiat is a best company. But your car not selling India because of not proper customer service.In my plan you need to make one budget and efficient car in India and also best service. Then I hope people will buy your cars.Thank you.
read more
Buyer

My 2 yr old Fiat becomes faulty

Reviewed on 2020-05-05T23:18:15

My 2 yr old, low miles Fiat 500 broke down with clutch issues, fortunately Fiat Assistance did sort it under the manufacturers warranty (albeit with a few niggles but we are in lockdown).I also initially had problems trying to get through to their Italian based call centre. The car itself feels low quality, I would not buy Fiat again.
read more
Sumac

Rip - off

Reviewed on 2020-03-03T17:25:48

The Mirror sensor on my Fiat 500X wasn’t working properly. Had no option but to take it to a Fiat Garage for repair.They (of course !!) had to replace the entire unit. £412.00 later ..... what a complete rip-off - extortion. Won’t ever buy a Fiat again !
read more

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