Review (August 2025)

Forbes travel guide is the only independent, global rating system for luxury hotels, restaurants and spas. we verify luxury.

15M

Estimated Revenue

311.75k

Website Visitors

4/5

Trustpilot Score

What do we know about Forbes Travel Guide?

Estimated Revenue (2020)

$15M

Total Employees

99

Founded

1958

Industry

Hospitality

Last Funding Date

Series A Aug 2011

Location

Atlanta, United States

About

Forbes Travel Guide: Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants and spas. We verify luxury.

Social Links

Alexa Ranking: 118922

What is Forbes Travel Guide's Revenue?

Forbes Travel Guide's estimated revenue for 2024 is $15M.

What does Forbes Travel Guide do?

Forbes Travel Guide is the global authority on luxury travel. Started as Mobil Travel Guide in 1958, we created the first Five-Star rating system in the United States. Today we are global, offering discerning travelers the only independently rated collection of luxury hotels, restaurants and spas. We continue today as ForbesTravelGuide.com. Forbes Travel Guide's Star Rating standards reflect the highest levels of service and facility measurement in the industry worldwide. Our anonymous professional inspectors evaluate based on up to 900 objective standards. While we inspect both service and facility, we emphasize quality of service because your experience goes beyond looks—how it makes you feel is what you will remember most. Only the best properties in the world earn the coveted Forbes Travel Guide Five-Star, Four-Star and Recommended awards. We also provide the hospitality industry with learning tools and programs that deliver insight into the Star Rating process and expert guidance on connecting with guests most effectively: -Our Quality Assessments evaluate your property on the same criteria that is used in the Forbes Travel Guide official Star Rating System — the "ultimate practice test" on the most stringent standards in the hospitality industry. -Our Training programs focus on developing a culture of intuitive, engaged team members, allowing the personality of the property to shine and the employee to flourish. Training modules are bespoke to each property and integrate brand standards and management initiatives. -Global Partnership provides transparency into Forbes Travel Guide's rigorous and prestigious Star Rating system. -StarCoach is a smartphone/tablet-based behavioral simulator that analyzes the voice and provides feedback to enhance your associates' interpersonal skills —it's how you say it. For details, please visit: partner.forbestravelguide.com.

What are the monthly traffic metrics for Forbestravelguide?

6/mo Traffic Growth

40.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

312k

Time on Site

2.1Mins

Bounce Rate

54%

How fast is Forbestravelguide growing?

Forbestravelguide has grown by 4.3% in the last 6 months according to SimilarWeb.

How do people interact with Forbestravelguide?

Last month, Forbestravelguide received 312k visitors who spent an average of 2.1 minutes on the website and visited 3.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Forbestravelguide?

63.5k people (20%) visit Forbestravelguide directly. 230.5k (74%) people search for them in Google. Whereas, 5.3k (2%) discover Forbestravelguide through Facebook, Reddit, and YouTube. 8.5k (3%) visitors come from Forbestravelguide's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Forbestravelguide?

Forbestravelguide's top market is the United States and they receive 257.7k (82.7%) people.
Then the 2nd is Canada with 7.2k (2.3%).
The 3rd is is United Kingdom with 5.4k (1.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

Tommybahama

Now shipping internationally | tommybahama.com... More

Category

Lifestyle

Monthly Traffic

714.64k

88.13%

Ad Spend

$78.42k

Moncler

Moncler online store... More

Category

Lifestyle

Monthly Traffic

879.13k

190.81%

Ad Spend

$98.16k

Bombas

Bombas is a comfort focused sock and apparel brand with a mission to help those in need. one purchased = one donated, always and forever.... More

Category

Lifestyle

Monthly Traffic

1.58M

297.61%

Ad Spend

$132.95k