Review (August 2025)

Learn more about luna range of facial brushes, issa toothbrushes and ufo smart devices to bring your beauty routine on next level.

184.84M

Estimated Revenue

1.73M

Website Visitors

4.7/5

Trustpilot Score

What do we know about FOREO?

Estimated Revenue (2020)

$184.84M

Total Employees

610

Founded

2013

Industry

Health Wellness And Fitness

Location

Stockholm, Sweden

About

FOREO: Learn more about LUNA range of facial brushes, ISSA toothbrushes and UFO smart devices to bring your beauty routine on next level.

Social Links

Alexa Ranking: 66067

What is FOREO's Revenue?

FOREO's estimated revenue for 2024 is $184.84M.

What does FOREO do?

FOREO is the world's leading beauty-tech brand, headquartered in Stockholm, Sweden. Since founding in 2013, FOREO has served more than 20 million customers, has launched in 12,000 doors and won 150+ beauty awards. We exist to inspire self-confidence and deliver professional level solutions for all. The FOREO team continues to grow. We’ve gone from two employees who signed up to our Swedish headquarters in 2013, to over 3,000 beautiful people in first years. FOREO is not a traditional beauty company. Our secret is that we’re always looking to create ideas that provoke a change for the better. We don’t limit ourselves to just one type of product or one industry; we focus on where we can do the greatest good. That’s what makes the FOREO journey such an exciting one. We’re not just here to surprise you; we’re here to surprise ourselves, and we’d love for you to join the ride.

What are the monthly traffic metrics for Foreo?

6/mo Traffic Growth

18.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.8Mins

Bounce Rate

64%

How fast is Foreo growing?

Foreo has grown by -17.9% in the last 6 months according to SimilarWeb.

How do people interact with Foreo?

Last month, Foreo received 2M visitors who spent an average of 1.8 minutes on the website and visited 2.0 different pages per session. Overall, 64% of people bounce on the first visit.

How do people find Foreo?

617.1k people (36%) visit Foreo directly. 802.7k (47%) people search for them in Google. Whereas, 179.5k (10%) discover Foreo through Facebook, Reddit, and YouTube. 29.2k (2%) visitors come from Foreo's email newsletters. Finally, 71.6k (4.2%) people come from affiliates and or paid referrals.

Who uses Foreo?

Foreo's top market is the United States and they receive 389.8k (22.6%) people.
Then the 2nd is Viet Nam with 147.8k (8.6%).
The 3rd is is China with 134.2k (7.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Foreo's ads on Google?

Google Ads

Foreo.com | Gift the face you love | Get up to 30% off FOREO‎

https://www.foreo.com/valentines-day-beauty-gifts

Happy Valentine's! Enjoy up to 30% off selected FOREO skincare devices. Amazing Results. Travel Friendly. Smart Design. Ultra Hygienic Silicone. Models: LUNA 2, LUNA mini 2, ESPADA, UFO, IRIS.

FOREO Luna Facial Cleanser - Luna is made for your skin

https://www.foreo.com/shop/skincare

From oily to sensitive to everything in between, there’s a LUNA 3 made just for your skin. Luna 3 only takes a minute to wash away the dirt and germs known to cause breakouts. Amazing Results. Smart Design. Travel Friendly. Ultra Hygienic Silicone.

Facial cleanser LUNA mini 3 - From go to glow in 30 seconds

https://www.foreo.com/shop/skincare

Meet the latest beauty-tech you can't live without - LUNA mini 3 face cleansing brush.

FOREO Silicone Face Brush - Removes 99.5% of Dirt & Oil - foreo.com‎

https://www.foreo.com/luna-mini-2

Use the LUNA mini 2 silicone face brush just 2 minutes a day for clearer skin.

FOREO LUNA Mini 2 Facial Brush - LUNA Mini 2 for Better Skin

https://www.foreo.com/luna-mini-3

LUNA Mini 2 only takes a minute to wash away the dirt and germs known to cause breakouts.

What do Foreo's customers say about them?

Review Score

4.7/5

Total Reviews

2379

Info

FOREO
5 Star
95.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
5.0%
Read reviews that mention
Lyle McLaren

Thank you for the great customer service

Reviewed on 2021-05-25T12:58:37

Txs Iva for understanding the problem I had and the great customer service. Looking forward to receivingmy new tooth brush as these products are the best. Txs Lyle
read more
Alexandra Romensky

It's perfect

Reviewed on 2021-05-25T10:07:25

It's perfect! Noah changed the shipping address very quick and very effectively! I'm always happy withForeo
read more
Annonymous

Outstanding customer service

Reviewed on 2021-05-25T05:56:44

Outstanding customer service, went above and beyond. Pleasure to deal with and highly recommend.
dominique eonmoony

legit amazing customer service

Reviewed on 2021-05-24T18:56:08

legit amazing customer service. it's rare to get treated like this, seems like they actually care!!it's great, and so are the products. I am such a fan.
read more
Lan Le

Excellent service and support

Reviewed on 2021-05-24T17:00:49

Doris is amazing! I really appreciate her help, customer service that she provided me.I received clearly instructions how to proceed with my claim. She always replied quickly with any question that I have. I would give Doris 6 stars if they do have that ranking.
read more
Carole Stein

World class customer service

Reviewed on 2021-05-24T16:31:09

World class customer service! I wouldn’t say more
Ekaterina

In only a month I received a package with a new device

Reviewed on 2021-05-24T13:19:38

At the end of April I applied for a new device cause the one I bought broke. In only a month I received a package with a new device!I checked it, all works fine! Thank you so much for such a professional approach for work! And special thanks to Nika! The responses, feedback, delivery - all was very fast! Thanks a lot! I am so happy to be your client! :)
read more
Kiarna Boyd

I love this brand for three reasons

Reviewed on 2021-05-24T10:02:51

I love this brand for three reasons. First, as a cancer survivor having a food grade silicon toothbrush that works fantastically well (my dentist agrees)is a true lifesaver. Reducing daily exposure to plastics reduces cancer recurrence risk. Second, the Issa toothbrushes are just great to use and clean. I’ve had two dentists confirm my daily hygiene using these products as superior and I love that the toothbrushes don’t have a charger base to collect water and residue in. Third reason I love this brand is the customer support. I have never had such fast and truly helpful responses from any other home appliance or personal beauty brand. There’s a sense they genuinely want you to have the correct and working product. Great people & amazing products. Would strongly recommend especially for others looking to improve dental hygiene and get away from plastics. I’m also a fan of their skincare but the Issa toothbrushes should be raved about more. The Issa Play is extremely affordable too!
read more

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