Review (August 2025)

General mills: a u.s.-based food company. we serve the world by making food people love, providing quality brands in more than 100 countries on six continents.

17.63B

Estimated Revenue

1.55M

Website Visitors

4/5

Trustpilot Score

What do we know about General Mills?

Estimated Revenue (2020)

$17.63B

Total Employees

21000

Founded

1928

Industry

Consumer Goods

Location

Golden Valley, United States

About

General Mills: General Mills: A U.S.-based food company. We serve the world by making food people love, providing quality brands in more than 100 countries on six continents.

Social Links

Alexa Ranking: 49427

What is General Mills's Revenue?

General Mills's estimated revenue for 2024 is $17.63B.

What does General Mills do?

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

What are the monthly traffic metrics for Generalmills?

6/mo Traffic Growth

-1.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

1.6Mins

Bounce Rate

71%

How fast is Generalmills growing?

Generalmills has grown by -35.1% in the last 6 months according to SimilarWeb.

How do people interact with Generalmills?

Last month, Generalmills received 2M visitors who spent an average of 1.6 minutes on the website and visited 1.0 different pages per session. Overall, 71% of people bounce on the first visit.

How do people find Generalmills?

340.3k people (22%) visit Generalmills directly. 732.8k (47%) people search for them in Google. Whereas, 155.6k (10%) discover Generalmills through Facebook, Reddit, and YouTube. 19.2k (1%) visitors come from Generalmills's email newsletters. Finally, 1.9k (0.1%) people come from affiliates and or paid referrals.

Who uses Generalmills?

Generalmills's top market is the United States and they receive 1.1M (69.0%) people.
Then the 2nd is India with 82.4k (5.3%).
The 3rd is is Brazil with 72.3k (4.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Generalmills's ads on Google?

Google Ads

Golden Grahams™ | Made With Genuine Ingredients | generalmills.com‎

https://cereals.generalmills.com/our-products/

No Colors From Artificial Sources. No Artificial Flavors. Learn More. Whole Grain First · Vitamins and Minerals · Great Tasting · 10g sugar or less Brands: Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Kix, Lucky Charms, Tiny Toast, Total, Trix, Wheat

Delicious Trix™ Cereal | Feel Good About Your Cereal | generalmills.com‎

https://cereals.generalmills.com/our-products/

Learn More About The Whole Grains In Our Big G Cereals. Vitamins and Minerals · Whole Grain First · 10g sugar or less · Great Tasting Brands: Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Kix, Lucky Charms, Tiny Toast, Total, Trix, Wheaties

Kix™ Cereal - Learn About Big G Ingredients - generalmills.com‎

https://cereals.generalmills.com/our-products/

Our Cereals Are Made With Golden Whole Grains So You Can Feel Great. 10g sugar or less · Vitamins and Minerals · Great Tasting · Whole Grain First Brands: Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Kix, Lucky Charms, Tiny Toast, Total, Trix, Wheati

Total™ Cereal - No Color or Artificial Flavors - generalmills.com‎

http://www.generalmills.com/en/Brands/Cereals/genmills-cereals

Learn About The Changes Being Made To General Mills Cereals. Vitamins and Minerals · Whole Grain First · Great Tasting · 10g sugar or less Brands: Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Kix, Lucky Charms, Tiny Toast, Total, Trix, Wheaties

Delicious Whole Grain Cereals - Learn More About Big G‎

https://www.generalmills.com/en/Brands/Cereals/genmills-cereals

We Use Whole Grain As The First Ingredient In All Of Our Big G Cereals.

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