Review (October 2024)

2.31B

Estimated Revenue

4.13M

Website Visitors

1.5/5

Trustpilot Score

What do we know about GNC?

Estimated Revenue (2020)

$2.31B

Total Employees

8400

Founded

1935

Industry

Retail

Location

Pittsburgh, United States

About

GNC: The trusted leader in clinically studied dietary supplements for weight loss, strength and performance. 3X cash back rewards on protein, vitamins and more.

Social Links

Alexa Ranking: 19980

What is GNC's Revenue?

GNC's estimated revenue for 2023 is $2.31B.

What does GNC do?

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. We pride ourselves on offering the best solutions and support to help people take care of themselves, reach their goals and make the most of their self-care journey. With a mix of innovative, company-owned brands and exclusive third-party products easily accessible through a robust retail presence, strong wholesale partnerships and rapidly growing digital commerce, we continue to expand our solutions to more wellness seekers across North America and around the world. For more information on GNC, visit www.gnc.com or our career website at www.jobs.gnc.com. GNC is an equal opportunity/affirmative action employer, which will consider all qualified applicants for employment without discrimination and takes affirmative action to employ and advance in employment individuals without regard to race, color, national origin, religion, age, protected veteran status or physical or mental disability. A notice describing these and other employment rights under federal law can be viewed online.Equal Opportunity / Affirmative Action / Protected Veterans / Disabled Individuals Employer

What are the monthly traffic metrics for Gnc?

6/mo Traffic Growth

4.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

4M

Time on Site

2.5Mins

Bounce Rate

58%

How fast is Gnc growing?

Gnc has grown by -0.8% in the last 6 months according to SimilarWeb.

How do people interact with Gnc?

Last month, Gnc received 4M visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 58% of people bounce on the first visit.

How do people find Gnc?

1.4M people (35%) visit Gnc directly. 2.4M (58%) people search for them in Google. Whereas, 54k (1%) discover Gnc through Facebook, Reddit, and YouTube. 78.9k (2%) visitors come from Gnc's email newsletters. Finally, 119k (2.9%) people come from affiliates and or paid referrals.

Who uses Gnc?

Gnc's top market is the United States and they receive 3.7M (88.6%) people.
Then the 2nd is Canada with 104k (2.5%).
The 3rd is is Korea, Republic of with 42.8k (1.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Gnc's ads on Google?

Google Ads

GNC.com - GNC® Official Site - Shop The Buy 2 Get 1 Free Sale

https://www.gnc.com/

Shop Big Savings At GNC.com Today! Buy 2 Get 1 Free At GNC.com This Weekend Only. Save Well Today. Sign Up For Auto-Deliver & Take An Additional 10% Off Your Favorites. Achieve Your Goals. Satisfaction Guarantee. Free Shipping $49+.

GNC® Official Site - Save Today At GNC - gnc.com‎

http://www.gnc.com/Sale/category.jsp?categoryId=41316106&searchdef=2269848&affcode=564056&camp=ppc:564056

All Your Favorite Products At Great Prices. Trusted Quality For Over 80 Years! Now Everyone Wins · Live Well · GNC Quality Guarantee Brands: GNC Puredge, GNC Total Lean, GNC Pro Perfomance AMP, GNC Beyond Raw Brooklyn, NY‎ - (718) 852-0742‎ - Open today ·

GNC® Official Site - BOGO 50% Off At GNC®

https://www.gnc.com/recaptcha.html

GNC Is Committed To Helping You Live Well. Browse Our Wide Selection of Supplements Today. Living Well Starts With Saving Well. Sign Up For Auto-Deliver & Save 10% Today At GNC. Achieve Your Goals. Satisfaction Guarantee. Auto-Deliver & Save 10%.

Buy Vitamins & Supplements - Shop 100s of Vitamins at GNC - gnc.com‎

http://www.gnc.com/search/index.jsp?kwCatId=&kw=carlson labs&origkw=carlson labs&f=Taxonomy/GNC/13200328&size=32&ppg=32&sr=1

Shop GNC vitamins, plus receive free shipping on orders of more than $49. Founded in 1965 · High-quality supplements · Science-based supplements

GNC® Official Site - BOGO 50% Off At GNC®

https://www.gnc.com/

GNC Is Committed To Helping You Live Well. Browse Our Wide Selection of Supplements Today. Living Well Starts With Saving Well. Sign Up For Auto-Deliver & Save 10% Today At GNC. Free Shipping $49+ Auto-Deliver & Save 10% Satisfaction Guarantee.

What do Gnc's customers say about them?

Review Score

1.5/5

Total Reviews

105

Info

GNC
5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
95.0%
Read reviews that mention
Gary

Most locations around me closed

Reviewed on 2021-05-20T17:56:06

Most locations around me closed, I was able to locate two locations that are still open.The only caveat is they are not fully stocked with the items I need. Tried to order online, items were not delivered as promised and still waiting. What happened to GNC’s level of service.
read more
LAS

I do not know...don't bother me.

Reviewed on 2021-05-19T20:42:10

I have been in Fair Oaks GNC store twice now, both visits were disappointing. First visit the femaleemployee acted like she could care less that I was in the store..and showed no interest in helping me. Ok, I wrote that off as a "Bad day for the lady". My second visit proved why the first employee acted the way she did. THIS NOTED MANAGER could not answer simple questions about a product. Do you have any in stock? " I do not know". Can you check for me? "if you do not see it, I don't have it". When will you order more? "I do not know". Are you the manager? or an employee? "I am the manager". And you do know if you will order more? " No...I probably will not order more". I will never shop this store again. I also will tell my social media friends not to. Complete failure as a manager.
read more
Jamie Mulholland

Somebody needs to short GNC..

Reviewed on 2021-05-19T20:34:11

Dont know what has happened to GNC but someone needs to short them as they have become a horrendous company.The staff are inadequately trained, they hawk and push their crappy GNC products through their outlets and keep the better quality items online and their shipping is a complete joke. The CEO of this company needs to haul his head out his *ss and have a look around to see what is really going on. Used to be a premium member but honestly won’t support them anymore.
read more
Jay Bless

First and last time shopping

Reviewed on 2021-05-19T16:01:06

I’m a first time customer and I regret shopping at GNC. I purchased products online and 9 week days later no email saying my order would be late after they advertise 5-7 days shipping.When I called they told me I have to wait 10 days before they can file a complaint. I will not be a return customer. After reading all the reviews which I should have done before I ordered anything. I see that they don’t care about there customers for reason one they don’t even reply to any of the reviews with an apology and two if a company is getting bad reviews about the same thing don’t you think they would try to fix the problem
read more
J.c. Stewart

Time to take my business elsewhere!!

Reviewed on 2021-05-18T09:09:17

I have been a loyal customer of GNC for as long as I can remember. I know what supplements work for me and the local store is close to me.But the past three times I have gone in the person working has tried to talk me out of the protein powder and pre-workout I use into something he thought was better. Even going so far to tell me what I was buying was “crap.” I’m done with GNC. Just do your job and sell stuff. Save your comments for somebody who hasn’t been training longer than you have been alive!
read more
W B

Poor service

Reviewed on 2021-05-11T20:22:17

Website says nothing about closing for lunch so when I arrived there was a paper sign and locked doors.I still waited and when they showed up they opened the doors and worked the store without a mask on even though they say masks required. Customers I can understand not wearing one but the store employees should. Prices are excessively high and they were out of the products I wanted. Store employee was rude and expressed annoyance at me even though I only asked for 1 item.
read more
Rob

Don't trust online purchases

Reviewed on 2021-05-10T15:21:30

I placed an order for an item, and added a $10 separate item I didn't need to meet the threshold to avoid shipping and handling fees.Within minutes I received a notice that part of my order (the part that I wanted to actually buy) was cancelled because it was out of stock. I tried to go online to cancel the remainder of my order, as it is still processing. Instead of being able to cancel the order (That presumably hasn't event made it to an order-processing center), I am told I must now wait for the other product to come in person so I can take it to an in-store location for a refund - completely defeating the purpose of ordering online in the first place. Do not order online from GNC - and don't expect their support team to be able to offer any kind of useful help.
read more
David

GNC Online, not worth the effort.

Reviewed on 2021-04-30T13:57:29

I ordered $80 of Megaman Vitamins from GNC online and they never arrived. Their customer service was unwilling and unable to resend or refund the money.I had to call the credit card company to stop payment. I opened two cases on GNC's website. All I got was frustration. Not worth the effort.
read more

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