Review (August 2025)
Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.
6M
Estimated Revenue
2.47M
Website Visitors
3.6/5
Trustpilot Score
What do we know about goop.com?
Estimated Revenue (2020)
$6M
Total Funding
$75M
Total Employees
260
Founded
2008
Industry
Online Media
Last Funding Date
Series C Mar 2018
Location
Santa Monica, United States
About
goop.com: Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.
What is goop.com's Revenue?
goop.com's estimated revenue for 2024 is $6M.
What does goop.com do?
Goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We're all resource strapped, so goop hopes to surface the very best experiences, recipes, products, and advice. Launched in the fall of 2008 out of Gwyneth Paltrow's kitchen, goop was originally conceived as a weekly e-mail newsletter. Its intent was two-fold: GP wanted a place to organize her unbiased travel recs, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine. While Thursday's Letter from GP remains an email inbox staple, goop has grown significantly since its launch: There's now a collective of people behind the brand, daily content, and a roster of collaborations with some of our favorite designers, who we've partnered with to create wardrobe staples and special finds, turning goop into a fully shoppable, lifestyle brand. Despite its growth, many things have stayed the same: We know who we are; our words and actions are aligned; and we take a curious, unbiased, open-minded, and service-centric approach to the work we do. We test the waters so that you don't have to. We will never recommend something that we don't love, and think worthy of your wallets and your time. We value your trust above all things. Ultimately, we hope goop is an indispensable resource for all who love to make, go, get, do, be and see.
What are the monthly traffic metrics for Goop?
6/mo Traffic Growth
47.20%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
1.6Mins
Pages per Visit
2.0
Bounce Rate
67%
How fast is Goop growing?
Goop has grown by 11.5% in the last 6 months according to SimilarWeb.
How do people interact with Goop?
Last month, Goop received 2M visitors who spent an average of 1.6 minutes on the website and visited 2.0 different pages per session. Overall, 67% of people bounce on the first visit.
How do people find Goop?
623.9k people (25%) visit Goop directly. 1.7M (68%) people search for them in Google. Whereas, 50.1k (2%) discover Goop through Facebook, Reddit, and YouTube. 29.2k (1%) visitors come from Goop's email newsletters. Finally, 23.2k (0.9%) people come from affiliates and or paid referrals.
Who uses Goop?
Goop's top market is the United States and they receive 1.4M (57.5%) people.Then the 2nd is Canada with 145.2k (5.9%).The 3rd is is United Kingdom with 139.3k (5.6%).
Traffic Growth (last 6 months)
What do Goop's customers say about them?
Review Score
3.6/5
Total Reviews
3
Info
goop5 Star
66.7%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
33.3%
Read reviews that mention
Urban bum
Good delivery
Reviewed on 2021-05-05T18:23:53
Good delivery
Most of my staff have been chit chatting about it
So I Bought the “smells like parts candle,“ although candle not my thing but will be interested in comparing it to the units & Matri’s. Will buy more for office if it does
Blessing to ye all
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Liza
GOOP 'avoid the sooty vagina candle, buy better elsewhere'
Reviewed on 2020-10-04T18:45:37
Products bought have not been good quality for the price paid. In particular, the candle that carries the humour 'This Smells Like My Vagina'is meant to have a lovely aroma of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed, however the scent is massively clouded by the black burning wick or the type of wax used. In fact for £75 you get your lovely soft, and especially any white, furnishings coated in soot. Clearly the product is lacking in quality when something isn't fully combusting to generate so much soot that it's everywhere!! The candle is in the bin but a ceiling needs painting. I've got beautiful linen cushions in the living room that don't look crisp white anymore and they've gone for dry cleaning. Of the prices I've paid for beautiful room fragrant candles, this is by far the worst. What started humourous, and a real talking point and giggle amongst my friends, has become not so funny anymore. To sum it up in another point, I don't get this much soot up my nostrils from the London Underground compared to this candle and burning it in a very large room means it must be bad, and very unhealthy. Don't buy it, there's many more and much better quality products out there that specialise in beautiful candles, if this is what you're after. And yes, why not, one final point, I can't even leave a review directly back to GOOP -Not very consumer engaging.
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susan weber
They answer on the first ring
Reviewed on 2020-07-02T17:36:20
If you aren't using goop skincare, you are insane. Perfect customer service. Love everything else I have ordered as well.Thanks so much for making it so easy.
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