Review (August 2025)

Graf lantz is a unique collection of merino wool felt, leather & canvas collections on a casual mission to elevate and inspire. german precision, japanese perspective and california soul form a trio of influence for a cross-category range of products working under the radar for maximum subtlety and lingering impact.

2.4M

Estimated Revenue

105.94k

Website Visitors

4/5

Trustpilot Score

What do we know about Graf Lantz?

Estimated Revenue (2020)

$2.4M

Total Employees

11

Founded

2009

Industry

Apparel Fashion

Location

Los Angeles, United States

About

Graf Lantz: Graf Lantz is a unique collection of merino wool felt, leather & canvas collections on a casual mission to elevate and inspire. German precision, Japanese perspective and California soul form a trio of influence for a cross-category range of products working under the radar for maximum subtlety and lingering impact.

Social Links

Alexa Ranking: 248843

What is Graf Lantz's Revenue?

Graf Lantz's estimated revenue for 2024 is $2.4M.

What does Graf Lantz do?

Graf & Lantz is a Los Angeles based design studio that reinterprets traditional but luxe materials into modern, minimalist men's & women's bags, home and small accessories. Featuring mainly German merino wool felt, leather and canvas textiles Graf & Lantz creates functional lifestyle pieces that embrace form, style and accessibility. For more information on the brand please visit their website www.graf-lantz.com.

What are the monthly traffic metrics for Graf-lantz?

6/mo Traffic Growth

45.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

106k

Time on Site

2.4Mins

Bounce Rate

60%

How fast is Graf-lantz growing?

Graf-lantz has grown by -53.2% in the last 6 months according to SimilarWeb.

How do people interact with Graf-lantz?

Last month, Graf-lantz received 106k visitors who spent an average of 2.4 minutes on the website and visited 3.0 different pages per session. Overall, 60% of people bounce on the first visit.

How do people find Graf-lantz?

28.5k people (27%) visit Graf-lantz directly. 27.4k (26%) people search for them in Google. Whereas, 17.3k (16%) discover Graf-lantz through Facebook, Reddit, and YouTube. 2.7k (3%) visitors come from Graf-lantz's email newsletters. Finally, 29.2k (27.5%) people come from affiliates and or paid referrals.

Who uses Graf-lantz?

Graf-lantz's top market is the United States and they receive 89.8k (84.8%) people.
Then the 2nd is Canada with 5.7k (5.4%).
The 3rd is is Australia with 2.2k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Graf-lantz's ads on Google?

Google Ads

Graf-Lantz.com - Graf Lantz™‎

http://www.graf-lantz.com/

Handmade In LA. Get Free Shipping On Graf & Lantz Products, Shop Now! Bags: Clutch, Tote, Backpack…

Felt Coasters - Bierfilzl 100% Merino Wool Made in the USA — Graf

https://graf-lantz.com/collections/coasters

Modern & Sustainable Designs Handcrafted in the USA. Free Shipping on orders over $40. Free Shipping Over $40. Quality Leather & Felt. 15% Off First Purchase.

Felt Coasters - Bierfilzl 100% Merino Wool Made in the USA — Graf

https://graf-lantz.com/collections/coasters

Modern & Sustainable Designs Handcrafted in the USA. Free Shipping on orders over $40. Free Shipping Over $40. 15% Off First Purchase. Quality Leather & Felt.

Felt Placemats - Handmade In The USA.

https://graf-lantz.com/collections/felt-placemats

Get Free Shipping On Your Favorite Graf Lantz™ Contemp Table Settings, Shop Now! Handmade In Los Angeles. Simplistic Design. Quality Leather & Felt. Highlights: Gift Cards Available, Chat Option Available, Sizing Guide Available.

Felt Bags, Industrial Canvas Bags & Leather Styles — Graf Lantz

https://graf-lantz.com/collections/womens

Modern & Sustainable Designs Handcrafted in the USA. Free Shipping on orders over $40. 15% Off First Purchase. Quality Leather & Felt. Free Shipping Over $40. Highlights: Gift Card Available, Easy Returns Available.

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Ad Spend

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Monthly Traffic

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Ad Spend

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