Review (August 2025)
Guideline's full-service 401(k) plans make it easier and more affordable to offer your employees the retirement benefits they deserve.
1M
Estimated Revenue
372.84k
Website Visitors
1.4/5
Trustpilot Score
What do we know about Guideline?
What is Guideline's Revenue?
Guideline's estimated revenue for 2024 is $1M.
What does Guideline do?
Guideline. Helping people save for a better future. Guideline is the only 401(k) provider that doesn't charge participants any fees on investments, regardless of the value of their assets or retirement account balance. And for employers, Guideline charges a low, flat rate fee per participant, in contrast to the asset-based fee model predominant in the industry. By offering a full-stack solution that automates plan administration and compliance, the Guideline team is combatting what's unfortunately become the retirement industry status quo -- legacy providers have put profit over the interests of employees, abandoning the goal of the program in the first place: to give employees the opportunity to save as much as possible for retirement.
What are the monthly traffic metrics for Guideline?
6/mo Traffic Growth
-26.30%
All Time Traffic Growth
Create Free Account
Monthly Hits
373k
Time on Site
5.3Mins
Pages per Visit
7.0
Bounce Rate
21%
How fast is Guideline growing?
Guideline has grown by -19.8% in the last 6 months according to SimilarWeb.
How do people interact with Guideline?
Last month, Guideline received 373k visitors who spent an average of 5.3 minutes on the website and visited 7.0 different pages per session. Overall, 21% of people bounce on the first visit.
How do people find Guideline?
262.2k people (70%) visit Guideline directly. 66.1k (18%) people search for them in Google. Whereas, 6.4k (2%) discover Guideline through Facebook, Reddit, and YouTube. 24.5k (7%) visitors come from Guideline's email newsletters. Finally, 306.2 (0.1%) people come from affiliates and or paid referrals.
Who uses Guideline?
Guideline's top market is the United States and they receive 360.9k (96.8%) people.Then the 2nd is Colombia with 1.6k (0.4%).The 3rd is is India with 929.1 (0.2%).
Traffic Growth (last 6 months)
What are Guideline's ads on Google?
Google Ads
Full-Service 401(k), Low Fees - Make It Simple with Guideline
https://get.guideline.com/401k
Recordkeeping. Investment management. Safe harbor. Lowest employee fees. No setup...
Guideline 401(k) - Full-Service - No Extra Fees - guideline.com
https://www.guideline.com/
A low-fee, reimagined 401(k) for growing businesses that’s easy to manage.
Small Business 401(k) - Help Your Employees Save More
https://get.guideline.com/401k
The 401(k) your employees deserve. We make it easy to offer a plan they'll love. No setup fee. No added investment fees. Starting at $39 plus $8 per employee per month. 10,000+ 401(K) Plans. Lowest fees. Predictable Pricing. Fully Bundled. Form 5500 filing.
Small Business 401(k) | Help Your Employees Save More | guideline.com
https://www.guideline.com/welcome
The 401(k) your employees deserve. We make it easy to offer a plan they'll love. Deal: 100% off 401(k) consultation
Guideline Full-Service 401(k) - Tech Platform, No Extra Fees
https://www.guideline.com/
Guideline’s full-stack platform makes it simple to save. Sign up in 8 minutes!
What do Guideline's customers say about them?
Review Score
1.4/5
Total Reviews
41
Info
GuidelineRead reviews that mention
Guideline bait and switch
Reviewed on 2021-05-19T17:44:54
I have a Favio floating line from John…
Reviewed on 2021-05-04T15:56:35
One of the worst services I had
Reviewed on 2021-03-31T22:43:01
They are not a low cost option if you…
Reviewed on 2021-03-15T19:28:21
Hotel California of 401k Providers
Reviewed on 2021-03-03T18:28:23
This is one of the worst vendors I deal…
Reviewed on 2021-02-23T18:28:53
High Fees
Reviewed on 2021-02-23T17:36:35
They don't allow zero stars
Reviewed on 2021-02-22T21:29:02
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