Heap: See Their Revenue, Competitors, Traffic, and Reviews (November 2025)

Review (November 2025)

Heap is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

27M

Estimated Revenue

375.32k

Website Visitors

4/5

Trustpilot Score

What do we know about Heap?

Estimated Revenue (2020)

$27M

Total Funding

$108.12M

Total Employees

220 Founded

2013

Industry

Internet

Last Funding Date

Series C Jul 2019

Location

San Francisco, United States

About

Heap: Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Social Links

Alexa Ranking: 73139

What is Heap's Revenue?

Heap's estimated revenue for 2024 is $27M.

What does Heap do?

Heap's mission is to power business decisions with truth. We empower companies to focus on what matters—discovering insights and taking action—not building pipelines or tagging. With Heap, organizations of all sizes can remove technical bottlenecks and gain a single comprehensive view of their customers. Our software automatically collects, organizes, analyzes, and connects customer data, so businesses can create more valuable products and experiences.

What are the monthly traffic metrics for Heap?

6/mo Traffic Growth

-46.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

375k

Time on Site

1.8Mins

Bounce Rate

66%

How fast is Heap growing?

Heap has grown by 108.9% in the last 6 months according to SimilarWeb.

How do people interact with Heap?

Last month, Heap received 375k visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Heap?

124.3k people (33%) visit Heap directly. 158.5k (42%) people search for them in Google. Whereas, 16k (4%) discover Heap through Facebook, Reddit, and YouTube. 10.9k (3%) visitors come from Heap's email newsletters. Finally, 4.5k (1.2%) people come from affiliates and or paid referrals.

Who uses Heap?

Heap's top market is the United States and they receive 133.6k (35.6%) people.
Then the 2nd is India with 24.5k (6.5%).
The 3rd is is United Kingdom with 17.1k (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Heap's ads on Google?

Google Ads

Heap.io | Heap | Product Analytics That Works‎

https://heap.io/ppc-request-demo

Drive retention, iterate faster, build better products with user insights. Request a demo. Analyze your funnels, conversion rates, and cohorts to drive the right product decisions. Complete customer dataset. More trust in your data. Instant setup. User se

Heap | Product Analytics That Work | heap.io‎

https://heap.io/ppc-bottlenecks-insights

Hear from Heap customers how they delivered better products. Use Heap to drive greater retention and higher conversion rate. Download our ebook. Free 14 day trial. Instant setup. More trust in your data. User segmentation. Complete customer dataset. Servi

Heap Product Analytics Tool - A Smarter Approach To Product

https://heap.io/ppc-request-demo

Heap Helps Product Managers Understand Their Users & Make Data-Driven Decisions. Free Demo. Analyze Your Funnels, Conversion Rates, & Cohorts To Drive The Right Product Decisions. Instant setup. Complete customer dataset. 4.3 Stars on G2 Crowd.

Heap | Better Product Analytics | heap.io‎

https://heap.io/heap-vs-mixpanel-kit

Stop writing tracking code. See all your data retroactively. Download competitive kit. Better...

Heap - A Google Analytics Alternative

https://heap.io/lp/ppc-heap-vs-google-analytics

Heap delivers a cross-device view of your users. Go beyond session & pageview metrics. Request your free demo. Answer the hard questions. Turn data into action. Free 14 day trial. Easy to implement. Convert and retain users. Insights into action. Account-based analysis.

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Review (November 2025)

Heap is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

Estimated Revenue (2020)

$27M

Total Funding

$108.12M

Total Employees

220

Founded

2013

Industry

Internet

Last Funding Date

Series C Jul 2019

Location

San Francisco, United States

About

Heap: Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Social Links

What is Heap's Revenue?

Heap's estimated revenue for 2024 is $27M.

What does Heap do?

6/mo Traffic Growth

-46.50%

All Time Traffic Growth

Monthly Hits

375k

Time on Site

1.8Mins

Pages per Visit

1.0

Bounce Rate

66%

How fast is Heap growing?

Heap has grown by 108.9% in the last 6 months according to SimilarWeb.

How do people interact with Heap?

Last month, Heap received 375k visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 66% of people bounce on the first visit.

How do people find Heap?

124.3k people (33%) visit Heap directly. 158.5k (42%) people search for them in Google. Whereas, 16k (4%) discover Heap through Facebook, Reddit, and YouTube. 10.9k (3%) visitors come from Heap's email newsletters. Finally, 4.5k (1.2%) people come from affiliates and or paid referrals.

Who uses Heap?

Heap's top market is the United States and they receive 133.6k (35.6%) people.Then the 2nd is India with 24.5k (6.5%).The 3rd is is United Kingdom with 17.1k (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Heap's top market is the United States and they receive 133.6k (35.6%) people.
Then the 2nd is India with 24.5k (6.5%).
The 3rd is is United Kingdom with 17.1k (4.6%).