Heap Review (2021)

Heap is a smarter way to do product analytics, giving pms autocaptured, actionable customer data for true product innovation.

How is Heap getting 2M yearly visitors and annually spends $59k on Google ads?

Keep reading our in-depth review of Heap.

Share:

What do we know about Heap?

Estimated Revenue (2020)

$27M

Total Funding

$108.12M

Total Employees

220

Founded

2013

Industry

Internet

Last Funding Date

Series C Jul 2019

Location

San Francisco, United States

About

Heap: Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Social Links

Alexa Ranking: 73139

What is Heap's Revenue?

Heap's estimated revenue for 2020 is $27M.

What does Heap do?

Heap's mission is to power business decisions with truth. We empower companies to focus on what matters—discovering insights and taking action—not building pipelines or tagging. With Heap, organizations of all sizes can remove technical bottlenecks and gain a single comprehensive view of their customers. Our software automatically collects, organizes, analyzes, and connects customer data, so businesses can create more valuable products and experiences.

What are the monthly traffic metrics for Heap?

Traffic Growth

68.50%

Monthly Hits

130k

Time on Site

1.9Mins

Pages per Visit

2.0

Bounce Rate

63%

How fast is Heap growing?

Heap has grown by 68.5% in the last 6 months according to SimilarWeb.

How do people interact with Heap?

Last month, Heap received 130k visitors who spent an average of 1.9 minutes on the website and visited 2.0 different pages per session. Overall, 63% of people bounce on the first visit.

How do people find Heap?

49.8k people (38%) visit Heap directly. 56.8k (44%) people search for them in Google. Whereas, 6.1k (5%) discover Heap through Facebook, Reddit, and YouTube. 4.1k (3%) visitors come from Heap's email newsletters. Finally, 829.7 (0.6%) people come from affiliates and or paid referrals.

Who uses Heap?

Heap's top market is the United States and they receive 54.1k (41.5%) people.
Then the 2nd is United Kingdom with 5.6k (4.3%).
The 3rd is is Brazil with 5.5k (4.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

What are Heap's monthly US traffic stats for Google paid and organic traffic?

Organic Clicks

20k

-28.6%

Paid Clicks

2k

-2.7%

Google Ad Spend

$5k

Keywords Ranked

787

Average CPC

$2.0

How much organic traffic does Heap get from google search?

Heap gets 20k in organic visits which has changed by -28.6% in the last year.

How much traffic does Heap get from paid Google ads?

Heap gets 2k visitors in paid traffic from Google which has changed by -2.7% in the last year.

How much does Heap spend on Google Ads?

Last month they spent $5k on Google search ads and annually we estimate Heap spends $59k.

What keywords does Heap rank for?

Heap ranks organically for 787 keywords, including heap, heapanalytics, track visitors on website and more.

What technologies does Heap use?

What technologies does Heap use for its website?

Heap uses Nginx, Pantheon, Varnish, WordPress, jQuery, jQuery Migrate, PHP, MariaDB, MySQL and more in their tech stack.

Nginx

Pantheon

Varnish

WordPress

jQuery

jQuery Migrate

PHP

MariaDB

MySQL

What are Heap's top ads on Google?

Heap | Product Analytics That Works

http://heap.io/

Hear from Heap customers how they delivered better products.

Heap.io | Heap | Product Analytics That Works

http://heap.io/

Hear from Heap customers how they delivered better products. Use Heap to drive product innovation and increase user activation. Download our ebook. User segmentation. More trust in your data. Complete

Heap.io | Heap | Track all Web & Product Events

http://heap.io/

Drive retention, iterate faster, build better products with user insights. Get free trial. Trust the product analytics platform used by 6,000 companies globally. Sign up for... Our Pricing - Testimoni

Heap - Track Everything Automatically - heap.io

http://heap.io/

log in to see all results

Compare to Heap - Better Product Analytics

http://heap.io/

log in to see all results

How can you contact decision makers at heap.io?

What are the Facebook ads of Heap?

How much does Heap spend on Facebook ads?

We estimate Heap spends $4.9k per month and $58.5k annually on Facebook ads.

What's Heap facebook ads library link?

What age group does Heap target?

Heap is currently targetting ages 24, 27, 30, 32, 34, 40, 49, 50, 59 and more.

When was the most recent ad campaign by Heap

Heap ran a facebook campaign on Nov 23rd 2020

What type of creative does Heap use for their faceboom campaigns?

Video and Image Creatives.

Heap
Record every action users take on your site or app. Then query it with SQL or visualize it in our dashboard. This is what powerful analytics look like:... More
32
0 7
United States 30 y/o -
Heap
What will Product Management look like in 10 years? Download the eBook from Heap to find out.... More
Future of Product Managementheap.io/future-of-product-management-report
30
1 4
United States 30 y/o - Male
Heap
Product managers: How does your salary stack up? See what other PMs are saying in this report.... More
Future of Product Managementheap.io/future-of-product-management-report
15
2 1
United States 40 y/o -
Heap
Join high-growth companies like Casper who use Heap to deliver a better digital experience.... More
Limited Time 2-Month Free Trialheap.io
10
0 2
Austria 20 y/o - Male
Heap
Join high-growth companies like Casper who use Heap to deliver a better digital experience.... More
Limited Time 2-Month Free Trialheap.io
8
0 1
Canada 30 y/o - Male
Heap
Google analytics was built for the early 2000s website. In today's world that's not enough... More
GA Free isn't really Freewww.heap.io/heap-vs-google-analytics
7
3 0
United States 30 y/o - Male
Heap
Where is the future of Product Management heading? 500,000+ PMs answered, hear what they have to say!... More
Future of Product Managementheap.io/future-of-product-management-report
7
0 0
United States 20 y/o - Male
Heap
Google Analytics shows you site traffic and where it comes from. But it can't help you improve conversion or better allocate your spend. Heap can.... More
eBook: Why GA Isn't Enough For FinServheap.io
5
0 1
Mexico 50 y/o - Male
Heap
Google Analytics may be free but where it costs you is the time to implement any tracking.... More
GA Free isn't really Freewww.heap.io/heap-vs-google-analytics
4
2 1
United States 40 y/o - Male
Heap
Elevate your eCommerce analytics for free this holiday season with Heap.... More
Exclusive Offer For eComm Companiesheap.io
0
0 0
Austria 40 y/o - Female

Who are Heap's competitors?

Who are Heap's competitors?

Heap's competitors include mixpanel.com, amplitude.com, heapanalytics.com, userpilot.com, dashfrugal.com, amplitude.com, conversific.com, segment.com, mixpanel.com, useriq.com and more.

NameTrafficBudget
325,789
$7,011
146,765
$6,872
136,752
$1,125
11,110
$1,002
1,180
$1,152
1,158
$1,703
475
$0
0
$0

What are Heap's most popular pages?

TitleTrafficKeyword CountTop Keyword
Snapfish Uses Heap's Omni-Channel Tracking to Increase ...
https://heap.io/customer-stories/snapfish
2,956
12snapfish
How LendingClub Serves More Customers With Data Insights
https://heap.io/customer-stories/lending-club
2,667
35lending club
What is a Tech Stack? Choosing What Goes In Yours - Heap
https://heap.io/topics/what-is-a-tech-stack
1,156
37tech stack
Heap Analytics
https://heap.io/
1,062
474analytics
Klaviyo - Heap
https://heap.io/customer-stories/klaviyo
1,000
2klaviyo
846
11OppLoans