Review (April 2024)

Welcome to h&m, your shopping destination for fashion online. we offer fashion and quality at the best price in a more sustainable way.

24.9B

Estimated Revenue

121.01M

Website Visitors

1.8/5

Trustpilot Score

What do we know about H&M?

Estimated Revenue (2020)

$24.9B

Total Employees

59000

Founded

1947

Industry

Retail

Location

Stockholm, Sweden

About

H&M: Welcome to H&M, your shopping destination for fashion online. We offer fashion and quality at the best price in a more sustainable way.

Social Links

Alexa Ranking: 633

What is H&M's Revenue?

H&M's estimated revenue for 2023 is $24.9B.

What does H&M do?

As one of the world's largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team? H&M group comprises of nine independent brands: H&M, COS, Weekday, Monki, H&M Home, & Other Stories, ARKET and Afound. We have over 4,900 stores across more than 73 markets worldwide. Our values reflect the heart and soul of H&M. They define what it takes to work here and how we do things. When we interact with colleagues and customers around the world, our values help us develop and grow. We want to be at the forefront of both fashion and sustainability. Our employees play a key role and can contribute to more sustainable fashion, today and in the future.

What are the monthly traffic metrics for Hm?

6/mo Traffic Growth

-3.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

121M

Time on Site

5.7Mins

Bounce Rate

34%

How fast is Hm growing?

Hm has grown by 18.1% in the last 6 months according to SimilarWeb.

How do people interact with Hm?

Last month, Hm received 121M visitors who spent an average of 5.7 minutes on the website and visited 9.0 different pages per session. Overall, 34% of people bounce on the first visit.

How do people find Hm?

40.6M people (34%) visit Hm directly. 70M (58%) people search for them in Google. Whereas, 4.1M (3%) discover Hm through Facebook, Reddit, and YouTube. 1.5M (1%) visitors come from Hm's email newsletters. Finally, 3.4M (2.8%) people come from affiliates and or paid referrals.

Who uses Hm?

Hm's top market is the United States and they receive 24.9M (20.6%) people.
Then the 2nd is United Kingdom with 9.7M (8.0%).
The 3rd is is Germany with 8.8M (7.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hm's ads on Google?

Google Ads

H&M Baby Shoes | Sustainable & Conscious‎

https://www2.hm.com/en_us/kids/products/baby-exclusive.html

3-Pack Essentials, Conscious Collection, Overalls And So Much More For Your Baby! Fashion & Quality At The Best Price In Our Sustainable Babies Clothing Collection! Free returns in-store. Next day delivery. Free shipping over $40. Safe e-shopping. New arr

H&M Sweater Dresses | Comfortable and Stylish‎

https://www2.hm.com/en_us/women/products/dresses.html

Discover Our Selection Of Sweater Dresses At Great Prices. New Arrivals Every Day! Fill Up On Sweater Dresses That Work For All Seasons. Order Online Today! Free returns in-store. Safe e-shopping. Free shipping over $40. Next day delivery. Styles: Casual,

H&M - Baby Clothes - Shop online at hm.com‎

http://www.hm.com/us/department/KIDS

Find your favorite clothes. Update your wardrobe for the new season! New arrivals every day · Next day delivery · Safe e-shopping · Free shipping over $40 Products: Fleece Top, Knit Hooded Sweater 497-501 Fulton St, Brooklyn, NY‎ - ‎Open today · 11:00 AM

H&M - Men's Clothes | Find your favorite clothes | hm.com‎

https://www2.hm.com/en_us/men.html

Shop online at hm.com. Update your wardrobe for the new season! 497-501 Fulton St, Brooklyn, NY‎ - ‎Open today · 10:00 AM – 9:00 PM Thursday 10:00 AM – 9:00 PM Friday 10:00 AM – 10:00 PM Saturday 10:00 AM – 10:00 PM Sunday 11:00 AM – 8:00 PM Monday 10:00

H&M - Maternity Dresses - Find your favorite dresses‎

http://www.hm.com/us/products/ladies/maternity_wear/dresses

Shop online at hm.com. Update your wardrobe for the new season!

What do Hm's customers say about them?

Review Score

1.8/5

Total Reviews

7087

Info

H&M
5 Star
15.0%
4 Star
0.0%
3 Star
0.0%
2 Star
15.0%
1 Star
70.0%
Read reviews that mention
Shaun

Do not order from the online store…

Reviewed on 2021-04-07T10:52:16

Do not order from the online store unless you want you want to wait months for your delivery.Their website states 3-5 days for standard delivery (which you must pay extra for), and yet packages aren't even dispatched within that time window. My own experience seems to match 90% of the reviews out there - this isn't an isolated incident.
read more
Angry

Thieves

Reviewed on 2021-04-06T20:58:08

Thieves. Plain and simple. Lazy customer service lazy support team. These company needs investigatingfor theft.
read more
L V

This company has the worst customer…

Reviewed on 2021-04-06T16:32:58

This company has the worst customer service. My package was lost by UPS and they refused to give me a refund until after 30 days.They also refused to even file a missing package until after 30days I still have not received any refund even though I know my package will not arrive. These people are completely unresponsive. I have called them twice and both times they don’t even lift a finger to help a customer out. I was considering making another purchase with them after my refund or at least store credit, but I think I’ll take my money elsewhere
read more
PinkiePie

Great site!

Reviewed on 2021-04-06T08:58:03

I have been ordering from H&M for over 15 years, and have only ever had a handful of issues which have ALWAYS been sorted by very lovely customer service staff.No complaints from me, I will continue to order from H&M UK for years to come!
read more
Elizabeth Harris

Very bad customer service

Reviewed on 2021-04-05T19:58:05

The store in the Longview Texas mall is extremely rude. The sales lady said “f you” when I didn’t speak back under her mask.The young man working on the sales floor refused to give me her name or his. The young lady who checked me out said “well fine then” when I was leaving out of the store. I don’t want corporate to say for me to contact them. I think corporate needs to contact this store and clean house of over the top rude non customer service employees.
read more
Geraldine

Ordered nice shirts online very good…

Reviewed on 2021-04-05T10:36:36

Ordered nice shirts online very good quality lovely colours felt so comfortable on lovely material for the price the were excellent quality very good breathable material always loved the clothing in H and M .
read more
An Tran

Very disappointed

Reviewed on 2021-04-04T03:34:57

Very disappointed! Not recommend.
Aiden Bui

HOANG SA TRUONG SA BELONG TO VIETNAM.

Reviewed on 2021-04-04T02:49:44

HOANG SA TRUONG SA BELONG TO VIETNAM.

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