Review (August 2025)

Hot topic specializes in music and pop culture inspired fashion including body jewelry, accessories, rock t-shirts, skinny jeans, band t-shirts, music t-shirts, novelty t-shirts and more - hot topic

335.69M

Estimated Revenue

15.52M

Website Visitors

1.6/5

Trustpilot Score

What do we know about Hot Topic?

Estimated Revenue (2020)

$335.69M

Total Employees

8900

Founded

1989

Industry

Retail

Location

City of Industry, United States

About

Hot Topic: Hot Topic specializes in music and pop culture inspired fashion including body jewelry, accessories, Rock T-Shirts, Skinny Jeans, Band T-shirts, Music T-shirts, Novelty T-Shirts and more - Hot Topic

Social Links

Alexa Ranking: 25959

What is Hot Topic's Revenue?

Hot Topic's estimated revenue for 2024 is $335.69M.

What does Hot Topic do?

At Hot Topic we pride ourselves on being the destination of pop culture and music merchandise. We do this by hiring the best people, having the best product, and providing the best customer experience for our one-of-a-kind fans. Founded in 1989 in a Southern California garage, Hot Topic employs over 10,000 associates between 600+ retail locations, our headquarters, and two distribution centers. We give back to our communities in our partnerships with Mental Health America, Notes for Notes, and Little Kids Rock. Hot Topic's unique culture thrives in an open and collaborative work environment where autonomy and authenticity shape your success. As a company that stays ahead of trends, we want you to come with innovative perspectives, cutting-edge thought leadership, and a readiness to learn, all of which will contribute to the continued success of our business. We've built an inclusive community where you're encouraged to be who you are and love what you do! When you join us, you become a part of something bigger. You join gifted individuals who are passionate about creating the best retail experience, best product, and a fierce connection to our brand. With talent from diverse backgrounds, we've assembled a group of highly motivated and driven individuals to achieve this common goal. Work doesn't have to feel like work here at HT! Learn more about our current opportunities and how you can become a part of the fandom at workatht.com.

What are the monthly traffic metrics for Hottopic?

6/mo Traffic Growth

-28.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

16M

Time on Site

5.1Mins

Bounce Rate

47%

How fast is Hottopic growing?

Hottopic has grown by 19.7% in the last 6 months according to SimilarWeb.

How do people interact with Hottopic?

Last month, Hottopic received 16M visitors who spent an average of 5.1 minutes on the website and visited 5.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Hottopic?

6.5M people (42%) visit Hottopic directly. 7.3M (47%) people search for them in Google. Whereas, 664.6k (4%) discover Hottopic through Facebook, Reddit, and YouTube. 450.6k (3%) visitors come from Hottopic's email newsletters. Finally, 398.1k (2.6%) people come from affiliates and or paid referrals.

Who uses Hottopic?

Hottopic's top market is the United States and they receive 13.6M (87.6%) people.
Then the 2nd is Canada with 733.2k (4.7%).
The 3rd is is Puerto Rico with 168.8k (1.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Hottopic's ads on Google?

Google Ads

Hot Topic® Official Site - Shop Music & Pop Culture Merch

https://www.hottopic.com/

Shop Your Favorite Band & Pop Culture Apparel & Merchandise Online At Hot Topic! Free Shipping Over $60. Types: Girls Apparel, Mens Apparel, Plus Sizes, Cosplay, Steampunk, Gothic Apparel, Band Merch, Pop Culture Merch, Funko Pop, Her Universe.

Hot Topic® Official Site | Shop Music & Pop Culture Merch‎

https://www.hottopic.com/

Diverse Fans Of All Kinds Get Their 100% Official Merch At Hot Topic. What Will You Find? Music? Check. Pop Culture? Check. Gaming? Check. Hot Topic Has Official Merch For Everyone. Up To 70% Off Sitewide. Types: Girls Apparel, Mens Apparel, Plus Sizes, C

Hot Topic® Official Site - Shop Music & Pop Culture Merch

https://www.hottopic.com/

Loungefly Disney - 100% Official, Now & Forever

https://www.hottopic.com/search?q=loungefly+disney

Music? Check. Pop Culture? Check. Gaming? Check. Hot Topic Has Official Merch For Everyone. Hot Topic Is Where Pop Culture & Music Fandoms Unite. Shop 100% Officially...

Pop Culture Apparel - Anime Shirts‎

http://www.hottopic.com/pop-culture/anime/

Get Apparel, Merchandise & More From Your Favorite Anime Series At Hot Topic! Flat Rate Shipping · 20% Off Site · 20% Off - Use Code HT20 · Shop The Deal Of The Day Brands: Attack On Titan, Black Butler, Digimon, Dragon Ball Z, Fairy Tail, Full Metal Alch

What do Hottopic's customers say about them?

Review Score

1.6/5

Total Reviews

253

Info

Hot Topic
5 Star
15.0%
4 Star
5.0%
3 Star
5.0%
2 Star
0.0%
1 Star
75.0%
Read reviews that mention
Mackenzie Bailey

shopping there store online was so much…

Reviewed on 2021-05-11T14:50:17

shopping there store online was so much fun even for online shopping and if you like anime or lgbtqia+even if your not part of it I'd suggested hot topic!!!
read more
Paula Ogdon

Going to buy something they wouldn't…

Reviewed on 2021-05-08T19:41:16

Going to buy something they wouldn't let my granddaughter try it on. So the girl last about 100 to 150 dollar sell.I wont nothing if cant try it on
read more
Mandy Martian

Lazy customer Service.

Reviewed on 2021-05-06T21:34:23

Lazy customer Service. They will just copy and paste text without even fully reading the emails. Takesup to 3 weeks for them to give you a credit for a return.
read more
Guillermo Perez

Took 2 weeks just to ship my order (a…

Reviewed on 2021-04-29T17:06:16

Took 2 weeks just to ship my order (a t-shirt), they said it is taking that long because "it's free shipping"...I'm still waiting for my order. Very bad service considering others are doing next-day shipping FREE also...
read more
Alexandria

Never received my order or a refund

Reviewed on 2021-04-27T20:51:48

Never received my order or a refund. Complete waste of time and money. I feel robbed and will let allmy friends and family know to never shop here as they just take your money and forget about you and your order. This whole experience has been incredibly stressful and disappointing
read more
Aiddy

Never Disappointed

Reviewed on 2021-04-25T18:21:13

Oh, man, I did not expect the rating for Hot Topic to be so low. I don't know anything about a history of art theft but I can speak from my experience.So, all but one of my Hot Topic purchases, have been online. That's just because I live in the middle of nowhere. I couldn't tell you at this point how many orders I've made. I have never had a bad experience with them, not a single one. I'm plus size and they're inclusive to people of my size and have a lot of cool things to wear. Being able to find things I like in my size is something so wonderful. Nothing I've bought has come damaged and none of my stuff became damaged over time. I have jeans from high school that have held up. I've bought shoes, accessories, home stuff, and they've all been great. I think people are way too hard on Hot Topic about them catering to more than one subculture now. And if they did in fact remove Marilyn Manson merch, as an ex-fan, it's because he's a horrible person. At least they care about who they're representing and making money off of.
read more
Derek Bacon

Absolutely awful experience

Reviewed on 2021-04-04T01:54:52

Absolutely awful experience. I ordered a $22 t-shirt that had been "custom printed" only to receive a stiff craft store tshirt with a bad silkscreen job.I called for a replacement, they gave me the run around, told me I had to send back the shirt I had and they'd send me a return shipping label. When I didn't receive the label after a few hours, I called again, speaking to someone else. They told me I did not have to send the shirt back, and they'd just order me a new one. MONTHS go by, and not a peep. Last week I got an email saying my order had been cancelled due to being out of stock. I AM FUMING. I will be extremely hesitant to give this store any more of my money, time or business.
read more
Rowanthorn

Great finds and good deals

Reviewed on 2021-04-02T17:48:22

I've had nothing but good experiences thus far. They are my go to for affordable alternative costume jewelry and the occasional clothing item.Their plus sized collection has grown which was one of my former concerns so now I can actually order things that fit my hips. I've ordered online and in store and haven't had any trouble with customer service.
read more

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