Review (August 2025)

6.44M

Estimated Revenue

10k

Website Visitors

4/5

Trustpilot Score

What do we know about Imperative?

Estimated Revenue (2020)

$6.44M

Total Funding

$6.44M

Total Employees

39

Founded

2014

Industry

Computer Software

Last Funding Date

Venture (Round not Specified) Feb 2020

Location

Seattle, United States

About

Imperative: Imperative is a peer coaching platform that leading employers use to empower peers to support each other over time to become increasingly effective and fulfilled.

Social Links

Alexa Ranking: 258045

What is Imperative's Revenue?

Imperative's estimated revenue for 2024 is $6.44M.

What does Imperative do?

Imperative is a fully automated peer coaching technology platform. The video-based peer coaching experience enables every employee to be an effective coach with no training through a dynamic and structured online environment. Imperative makes the benefits of coaching accessible to ten times as many employees for the same cost as traditional coaching. The platform is being deployed by leading employers to address the needs of the new workforce and boost employee retention, development, productivity, and fulfillment. Imperative, a certified B Corp, was founded in New York City and is headquartered in Seattle. Imperative's customers range from Sony Music and MetLife to Zillow and Airbnb. The company was founded by Aaron Hurst and Arthur Woods in 2014.

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