Review (August 2025)

Descarga la app de klarna y descubre las tiendas donde puedes comprar en 3 plazos sin intereses ni comisiones.

753M

Estimated Revenue

25.22M

Website Visitors

4.3/5

Trustpilot Score

What do we know about Klarna?

Estimated Revenue (2020)

$753M

Total Funding

$2.08B

Total Employees

4300

Founded

2005

Industry

Financial Services

Last Funding Date

Other Apr 2021

About

Klarna: Buy what you need today and pay later in 4 payments with Klarna. No interest. Available at all of your favorite online stores with the Klarna app.

Social Links

Alexa Ranking: 3552

What is Klarna's Revenue?

Klarna's estimated revenue for 2024 is $753M.

What does Klarna do?

We make shopping smoooth with the aim to become the world's favorite way to shop. Klarna was founded in Stockholm, Sweden and is Europe's highest valued private fintech company and the second highest worldwide. We offer products and services to consumers and retailers within payments, social shopping, and personal finances. Today, we have 3 500 employees from more than 100 nationalities who all work for the same mission: to reshape shopping, by elevating the entire shopping experience for avid shoppers. If you're as excited about this as we are: join us! It's a hell of a ride. • We're valued at over $31bn and we're growing by more than 40% a year. • We process more than two million transactions a day. • We work with more than 250,000 merchants. • We have 17 core markets. • We have offices in Stockholm, London, New York and Berlin and many more.

What are the monthly traffic metrics for Klarna?

6/mo Traffic Growth

-21.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

25M

Time on Site

2.5Mins

Bounce Rate

39%

How fast is Klarna growing?

Klarna has grown by 7.9% in the last 6 months according to SimilarWeb.

How do people interact with Klarna?

Last month, Klarna received 25M visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Klarna?

13.7M people (54%) visit Klarna directly. 8.1M (32%) people search for them in Google. Whereas, 168.2k (1%) discover Klarna through Facebook, Reddit, and YouTube. 412.6k (2%) visitors come from Klarna's email newsletters. Finally, 336.2k (1.3%) people come from affiliates and or paid referrals.

Who uses Klarna?

Klarna's top market is the Germany and they receive 8.5M (33.9%) people.
Then the 2nd is Sweden with 4M (16.0%).
The 3rd is is United States with 3.6M (14.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Klarna's ads on Google?

Google Ads

Klarna.com | Klarna's Merchant Solution | Increase AOV by 58%‎

https://www.klarna.com/us/business/slice-it-campaign/

Give Your Customers Options to Slice Up Payment on Their Online Purchases. Redefining Payments. Hassle-Free Integration. Experience Simplicity. Simple, Dynamic Solution. Experience More Sales. Easy To Maintain. Always Secure.

Offer Financing to Consumers - Offer Installment Payments

https://www.klarna.com/us/business/klarna-for-merchants/

Klarna Aids Your Online Business Sales - Offer Customers Payment Options at Checkout. Klarna Supports Merchants with Upfront Payments, Seller Protection, & New Customers.

Klarna.com | Klarna Shop Directory‎

https://www.klarna.com/us/shop-directory/

Shop leading US retailers and pay over time with flexible payment options. Invoice, installments, and financing options available at time of checkout. Buyers Protection. Customer Service 24/7. You Choose How to Pay. Over 130,000 Retailers. Alternative Pay

Offer Financing to Consumers | Let Customer's Pay Over Time‎

https://www.klarna.com/us/business/campaign-installments/

Want Higher Conversions? Increase the Purchasing Power of Your Customers Today!

Klarna.com - Get the Klarna shopping app - Buy now, pay later

https://www.klarna.com/us/klarna-app/

Shop your favorite brands. Pay later in 4 interest-free payments with the Klarna app. CA residents: Loans made or arranged pursuant to a California Finance Lender's Law license. All retailers in one app. In-app exclusive deals. Shopping tips in the app.

What do Klarna's customers say about them?

Review Score

4.3/5

Total Reviews

24105

Info

Klarna US
5 Star
95.0%
4 Star
0.0%
3 Star
5.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
Oshae McIntyre

Love love love it

Reviewed on 2021-05-19T22:02:14

Love love love it
Tanya

Very easy to shop with Klarna!

Reviewed on 2021-05-19T20:37:17

Very easy to shop with Klarna!
Ingram

Pleased

Reviewed on 2021-05-19T20:07:49

Pleased. The payments are very reasonable with no interest.
Ael

I've always have had a great shopping…

Reviewed on 2021-05-19T19:38:44

I've always have had a great shopping experience with Klarna. Unfortunately today my purchase was declined,due to the fact I had a lock placed on my credit. I thought my credit with Klarna was based on my on time payment history and early balance pay off. Now I understand how it works. I like Klarna a lot, but I don't want to unlock then lock my credit for minor purchases. I use Klarna as a online shopping card to avoid putting my other cards online.
read more
Sharon Fowler

Excellent

Reviewed on 2021-05-19T19:30:09

Thanks for letting me be able to make things easier on my budget!
vamosena

Easy to navigate

Reviewed on 2021-05-19T19:24:10

Easy to navigate
Ruby

Fast, friendly, understanding

Reviewed on 2021-05-19T19:13:41

Fast, quick-thinking, friendly and professional customer service! I’m definitely going to keep usingthis app for my future purchases since they’re so understanding about financial difficulties.
read more
Maria Lambaren

Easy and fast!!!

Reviewed on 2021-05-19T18:47:16

Easy and fast!!!

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