Review (August 2025)

Your local source for st. louis news, weather, traffic and sports. news 4 in always watching out for you.

30M

Estimated Revenue

2.47M

Website Visitors

4/5

Trustpilot Score

What do we know about KMOV-TV?

Estimated Revenue (2020)

$30M

Total Employees

140

Founded

2005

Industry

Broadcast Media

Location

St. Louis, United States

About

KMOV-TV: St. Louis Breaking News, Weather, Sports, and Traffic information from KMOV

Social Links

Alexa Ranking: 86354

What is KMOV-TV's Revenue?

KMOV-TV's estimated revenue for 2024 is $30M.

What does KMOV-TV do?

KMOV Channel 4 began broadcasting in St. Louis as KWK-TV on July 8, 1954. Four years later, CBS Inc. purchased the station and changed its call letters to KMOX-TV. On May 16, 1986, Viacom International, Inc., bought KWK-TV from CBS. Because CBS retained the KMOX call letters for the AM radio station it still owned locally, a change in the Channel 4 call letters was necessary. KMOX-TV became KMOV-TV. Belo Corp. acquired the station on June 1, 1997. On June 13, 2013, the Gannett Company announced that it would acquire Belo. On December 23, 2013, shortly after the Gannett/Belo deal was approved and completed, Meredith Corporation announced that it would purchase KMOV. KMOV-TV produces and airs News 4 This Morning 4:00 - 7a; News 4 at Noon, News 4 at 5:00, 6:00 and 10:00 and News 4 Weekends. Our morning lifestyle show, Great Day St. Louis airs from 9:00 - 10:00 on Channel 4. KMOV Digital has made significant strides across all multimedia platforms in this market. Content and advertising for various KMOV news, weather, and sports apps make up a large part of KMOV's revenue. KMOV - TV has won hundreds of regional Emmy awards, dozens of local and national Edward R. Murrow awards and other elite awards over the many years in broadcast news. In 2014, Channel 4 celebrated 60 years on the air with a 90-minute special looking back on significant events and personalities through the years. That special can be seen on KMOV.com.

What are the monthly traffic metrics for Kmov?

6/mo Traffic Growth

6.60%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

13.1Mins

Bounce Rate

68%

How fast is Kmov growing?

Kmov has grown by -16.6% in the last 6 months according to SimilarWeb.

How do people interact with Kmov?

Last month, Kmov received 2M visitors who spent an average of 13.1 minutes on the website and visited 3.0 different pages per session. Overall, 68% of people bounce on the first visit.

How do people find Kmov?

1.2M people (49%) visit Kmov directly. 752k (30%) people search for them in Google. Whereas, 397k (16%) discover Kmov through Facebook, Reddit, and YouTube. 34.6k (1%) visitors come from Kmov's email newsletters. Finally, 275.4 (0.0%) people come from affiliates and or paid referrals.

Who uses Kmov?

Kmov's top market is the United States and they receive 2.4M (97.8%) people.
Then the 2nd is Canada with 14.5k (0.6%).
The 3rd is is United Kingdom with 4.7k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

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164.82M

41.63%

Ad Spend

$2.57M