Review (August 2025)

Clean, comfy & clinically tested makeup that improves the quality of bare skin.

8.27M

Estimated Revenue

280.65k

Website Visitors

4/5

Trustpilot Score

What do we know about Kosas?

Estimated Revenue (2020)

$8.27M

Total Funding

$2M

Total Employees

57

Founded

2015

Industry

Cosmetics

Last Funding Date

Series B Jan 2020

Location

Los Angeles, United States

About

Kosas: Clean, comfy & clinically tested makeup that improves the quality of bare skin.

Social Links

Alexa Ranking: 92106

What is Kosas's Revenue?

Kosas's estimated revenue for 2024 is $8.27M.

What does Kosas do?

Kosas is Makeup For Skincare Freaks. Because taking care of your skin includes the makeup that you put on it. Nourishing, botanical-rich formulas offer performance-driven results and real skincare benefits. Our game-changing formulas are easy to use, feel good and only take a few minutes — with long-lasting, high-impact color that flatters all skin tones. It's clean beauty, reimagined. For us, makeup is about feeling strong, expressing yourself and having fun. So we've created a team packed with innovative thinkers who aren't afraid to push the limits and try new things. Let's play.

What are the monthly traffic metrics for Kosas?

6/mo Traffic Growth

-6.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

281k

Time on Site

2.2Mins

Bounce Rate

57%

How fast is Kosas growing?

Kosas has grown by 31.8% in the last 6 months according to SimilarWeb.

How do people interact with Kosas?

Last month, Kosas received 281k visitors who spent an average of 2.2 minutes on the website and visited 5.0 different pages per session. Overall, 57% of people bounce on the first visit.

How do people find Kosas?

118.9k people (42%) visit Kosas directly. 119.6k (43%) people search for them in Google. Whereas, 18k (6%) discover Kosas through Facebook, Reddit, and YouTube. 2.5k (1%) visitors come from Kosas's email newsletters. Finally, 9.5k (3.4%) people come from affiliates and or paid referrals.

Who uses Kosas?

Kosas's top market is the United States and they receive 221.7k (79.0%) people.
Then the 2nd is United Kingdom with 9.9k (3.5%).
The 3rd is is Canada with 7.2k (2.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Kosas's ads on Google?

Google Ads

Kosas Lipstick - Comfortable Feel & Slick

https://kosas.com/products/weightless-lipstick

Non-sticky formula slides on to give you a soft, comfortable feel & slick, vinyl look. Fully wearable day or night. Active Skincare For Your Lips. At-Home Tryouts. Free Shipping + Returns. Afterpay. Highlights: Free Returns Available, Free Shipping Available.

Kosas Cosmetics - Makeup For Skincare Freaks

https://kosas.com/

Clean makeup that’s super quick and easy. Swipe on a Kosas 5-minute face and go. Nourishing weightless formulas, blends like butter, can’t mess it up. Free Shipping & Returns. Afterpay. Clean beauty. Cruelty-free. Free 2-Day Shipping. Non-Toxic Clean Beauty.

Kosas Natural Deodorant - With BO-Fighting AHA Serum

https://kosas.com/products/chemistry-deodorant

A stain-free serum deodorant with a blend of AHAs for the ultimate BO-fighting treatment. Soothes skin, visibly brightens, and helps with ingrown hairs. No aluminum or baking soda. Odor-fighting AHA serum. Brightens & exfoliates. No aluminum. Smoothes skin.

Kosas Natural Deodorant - With BO-Fighting AHA Serum

https://kosas.com/products/chemistry-deodorant

A stain-free serum deodorant with a blend of AHAs for the ultimate BO-fighting treatment. Soothes skin, visibly brightens, and helps with ingrown hairs. No aluminum or baking soda. Brightens & exfoliates. No baking soda. Smoothes skin. No aluminum.

Kosas Tinted Face Oil - Free Shipping & Returns

https://kosas.com/products/tinted-face-oil-foundation

Clean foundation with skin-like coverage & a weightless feel. Made with 6 nourishing oils. 16 flexible shades that even tone and give a dewy, natural glow. Shop Kosas range today.

Keyword: kosas tinted face oil

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