Review (August 2025)

Get closer to the stars in london, new york, sydney, bangkok, berlin and many more!

486k

Estimated Revenue

506.51k

Website Visitors

3.6/5

Trustpilot Score

What do we know about Madame Tussauds?

Estimated Revenue (2020)

$486k

Total Employees

130

Founded

1835

Industry

Leisure Travel Tourism

Location

London, United Kingdom

About

Madame Tussauds: Get Closer to the stars in London, New York, Sydney, Bangkok, Berlin and many more!

Social Links

Alexa Ranking: 531329

What is Madame Tussauds's Revenue?

Madame Tussauds's estimated revenue for 2024 is $486k.

What does Madame Tussauds do?

Welcoming a fabulous 10 million guests though our world-famous doors every year, Madame Tussauds gives you the chance to experience the ULTIMATE fame experience. We have over 23 unique locations around the globe, from New York to Shanghai, Amsterdam to Sydney - and of course London, where the story began. Throughout our 250+ year history, Madame Tussauds has brought to life thousands of celebs, stars and heroes - in mind-blowingly accurate detail – giving visitors the opportunity to brush shoulders with their idols and LITERALLY reach for the stars! Truly immerse yourself in our famous worlds and get a taste of life of the rich and famous, as in 2018, the opportunity to become the star continues! Through a combination of our historic artistic methods (that date back centuries, by the way!), immersive sets and pioneering modern tech - guests can experience fame and get closer to the action like never before... Welcome to the Stage. Welcome to the Spotlight. Welcome to Madame Tussauds - it's where stars are made!

What are the monthly traffic metrics for Madametussauds?

6/mo Traffic Growth

17.60%

All Time Traffic Growth

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Monthly Hits

507k

Time on Site

1.7Mins

Bounce Rate

47%

How fast is Madametussauds growing?

Madametussauds has grown by -9.2% in the last 6 months according to SimilarWeb.

How do people interact with Madametussauds?

Last month, Madametussauds received 507k visitors who spent an average of 1.7 minutes on the website and visited 2.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Madametussauds?

62.7k people (12%) visit Madametussauds directly. 398.2k (79%) people search for them in Google. Whereas, 4.5k (1%) discover Madametussauds through Facebook, Reddit, and YouTube. 2.6k (1%) visitors come from Madametussauds's email newsletters. Finally, 2.6k (0.5%) people come from affiliates and or paid referrals.

Who uses Madametussauds?

Madametussauds's top market is the United States and they receive 142.3k (28.1%) people.
Then the 2nd is United Kingdom with 117.3k (23.2%).
The 3rd is is Germany with 34.1k (6.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Madametussauds's ads on Google?

Google Ads

The Wax Museum NYC・Best Prices Guaranteed

https://www.madametussauds.com/new-york/

Visit the world's greatest wax museum and discover a world of famous fun. Book now & save! Mix with mega stars and get face-to-face with the famous only at Madame Tussauds New York. Private Events. Interactive Attractions. 4D Adventure. Online Savings.

Madame Tussauds - Buy Online To Save - madametussauds.com‎

https://www.madametussauds.com/new-york/en/tickets/

Experience fame up close and rub shoulders with your favorite celebrities! Group Rates · Interactive Attractions · Private Events 234 W 42nd St, New York, NY

Madame Tussauds - Buy Online To Save - madametussauds.com‎

https://www.madametussauds.com/new-york/en/

Experience fame up close and rub shoulders with your favorite celebrities! Group Rates · Interactive Attractions · Private Events

Madame Tussauds Wax Museum - Enjoy Summer with the Stars‎

https://www.madametussauds.com/new-york/en/tickets/

Make your summer one to remember with pics of you & your favorite celebrities!

Madame Tussauds Wax Attraction | Take Pictures with the Stars‎

https://www.madametussauds.com/new-york/en/

Located in the Heart of Times Square. Book Your Tickets Online to Save! Interactive Attractions · Group Rates · Private Events Types: Local Residents Tickets, Big Bus Sightseeing Tours, Group Tickets, Combo Tickets...

What do Madametussauds's customers say about them?

Review Score

3.6/5

Total Reviews

46

Info

Madame Tussauds London
5 Star
25.0%
4 Star
30.0%
3 Star
5.0%
2 Star
20.0%
1 Star
20.0%
Read reviews that mention
Cloe Brown

I really enjoyed it with my family.

Reviewed on 2021-04-06T16:10:23

I really enjoyed it with my family.
Anna Sarah

Great experience

Reviewed on 2020-11-04T16:26:27

Great experience, great management, amazing staff!!
David Baker

Went with my 12 year old daughter on…

Reviewed on 2020-09-06T21:58:38

Went with my 12 year old daughter on Wed 2nd Sep 2020, so no queuing because of covid-19 you have to book a time slot online.All very good and few people so easy to take lots of pictures. My only complaint is the cost you pay for your photo taken with the royal family. £30 and 1 photo in a thin card holder and they say unlimited downloads, but only of the one photo you choose(there were 3 taken as you go around so I thought you could download all 3). The download is low res-150ppi (18.29x27.43cm), so pretty crap.
read more
StrawandHeart

A fabulous day out for myself and three…

Reviewed on 2020-09-04T12:20:34

A fabulous day out for myself and three friends. The staff we spoke to were polite and very much in the background.The wax works were intriguing and it was a different experience than when I went there many years ago. This time I got up close and personal rather than looking at them from a distance. The cafes were closed it seemed so no chance of a drink and sit down. Excellent time there. The only advice I’d give is BUY a Program as I’m sure we missed many areas that we wouldn’t have done if we’d purchased one. And a note to staff, please offer programs at point of sale to remind us. Thank you.
read more
123*

An enjoyable experience

Reviewed on 2020-09-01T19:57:23

Staffs are polite. The waxs statue matches alot to the famous people & the place were well cleaned. The place is pretty big ,so don't be in an rush when exploring it. Last not least,great location for fun pictures.
read more
Alex Blayke

Recently

Reviewed on 2020-08-20T12:34:44

Recently, my wife's relatives from Belgium came to us and we went to Madame Tussauds Museum.Everyone really enjoyed it and the children were very delighted.
read more
steve kubilay

I had lost my bag in this museum it has…

Reviewed on 2020-07-16T13:04:51

I had lost my bag in this museum it has been almost one year but still no response from the stuff.Museum is very nice my 2 star is for that but as you may be aware costumer service is important in this capital!
read more
Tracey

After being sceptical about visiting…

Reviewed on 2020-05-21T20:03:07

After being sceptical about visiting the attraction, I actualy found myself really enjoying the experience and appreciating the all of the sculptures inside. Lots of selfies taken,and impersonating jonny Wilkinson taking a conversion amongst the highlights.
read more

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