Review (August 2025)

The mission of mothers against drunk driving (madd) is to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking.

33.4M

Estimated Revenue

71.33k

Website Visitors

4/5

Trustpilot Score

What do we know about Mothers Against Drunk Driving (MADD)?

Estimated Revenue (2020)

$33.4M

Total Employees

520

Founded

1980

Industry

Nonprofit Organization Management

Location

Irving, United States

About

Mothers Against Drunk Driving (MADD): The mission of Mothers Against Drunk Driving (MADD) is to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking.

Social Links

What is Mothers Against Drunk Driving (MADD)'s Revenue?

Mothers Against Drunk Driving (MADD)'s estimated revenue for 2024 is $33.4M.

What does Mothers Against Drunk Driving (MADD) do?

Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation's largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD changed American culture by introducing the "designated driver" in 1986 and related red ribbon awareness campaign Tie One On For Safety® now in its 30th year. MADD's Campaign to Eliminate Drunk Driving® is marking its 10th anniversary and reducing drunk driving fatalities by 25 percent since its launch. MADD supports drunk and drugged driving victims and survivors at no charge, providing a service every four minutes through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Power of Parents® and Power of Youth® programs reduce underage drinking. Learn more by visiting www.madd.org or calling 1-877-ASK-MADD.

What are the monthly traffic metrics for Madd?

6/mo Traffic Growth

21.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

71k

Time on Site

1.1Mins

Bounce Rate

54%

How fast is Madd growing?

Madd has grown by -20.5% in the last 6 months according to SimilarWeb.

How do people interact with Madd?

Last month, Madd received 71k visitors who spent an average of 1.1 minutes on the website and visited 2.0 different pages per session. Overall, 54% of people bounce on the first visit.

How do people find Madd?

19.5k people (27%) visit Madd directly. 47k (66%) people search for them in Google. Whereas, 3.5k (5%) discover Madd through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Madd's email newsletters. Finally, 221.1 (0.3%) people come from affiliates and or paid referrals.

Who uses Madd?

Madd's top market is the United States and they receive 62.4k (87.5%) people.
Then the 2nd is Canada with 2.5k (3.5%).
The 3rd is is United Kingdom with 786.3 (1.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Madd's ads on Google?

Google Ads

Madd.org | Mothers Against Drunk Driving | Fight the Statistics - Donate‎

https://www.madd.org/donate-now/

Behind Every Statistic is a Real Person Killed or Injured in a Preventable Crash Help Today · Fight Drunk Driving · Donate Today · Support MADD · Your Support Saves Lives Types: Online Donations, Credit Card Donations, Phone Donations

Madd.org - Mothers Against Drunk Driving - Donate Today & Save Lives‎

https://www.madd.org/donate-now/

Every 51 Minutes Drunk Driving Ends a Life. Support MADD by Donating Now! Help Today · Your Support Saves Lives · Easy Online Donations · Fight Drunk Driving Types: Online Donations, Credit Card Donations, Memorial Donations

Madd.org | MADD | Fight The Statistics‎

https://www.madd.org/donate-now/donate-today/

Behind Every Statistic Is A Real Person Killed Or Injured In A Preventable Crash. Help Today. Fight Drunk Driving. Support MADD. Your Support Saves Lives. Donate Today. Easy Online Donations. Highlights: Over 35 Years Of Experience, BBB Accredited Charity

Mothers Against Drunk Driving - Your Contribution Matters

https://secure.madd.org/page/22588/donate/1

Drunk driving is the no. 1 cause of death on our roadways. It's also 100% preventable. Donate now to help keep our roads--and our families--safe. Support MADD. Learn The Facts & Stats. Make A Gift. Get Involved Today. Your Support Saves Lives. No More Victims.

Drunk Driving Statistics | Learn The Facts | madd.org

https://www.madd.org/statistics/

Every 50 minutes drunk driving claims a life. Learn More. Statistics. Latest Research.

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