Review (August 2025)

Made in is delivering stainless steel, non stick, carbon steel, knives, plates, and glasses directly to your door at honest prices. backed by thousands of 5-star reviews and used by hundreds of professional kitchens around the country. shop now.

8.41M

Estimated Revenue

1.38M

Website Visitors

2.9/5

Trustpilot Score

What do we know about Made In?

Estimated Revenue (2020)

$8.41M

Total Funding

$8.33M

Total Employees

58

Founded

2017

Industry

Consumer Goods

Last Funding Date

Venture (Round not Specified) Dec 2019

Location

Austin, United States

About

Made In: Made In is delivering Stainless Steel, Non Stick, Carbon Steel, Knives, Plates, and Glasses directly to your door at honest prices. Backed by thousands of 5-star reviews and used by hundreds of professional kitchens around the country. Shop Now.

Social Links

Alexa Ranking: 102636

What is Made In's Revenue?

Made In's estimated revenue for 2024 is $8.41M.

What does Made In do?

Rooted in our 100-year family history in kitchen supply, we set out in 2017 to develop professional quality kitchen tools. We partnered with the best raw material providers and multi-generational, family-owned manufacturers in the U.S., France, and Italy to build superior kitchen products. Three years later, our kitchenware is used in multiple three-Michelin-star restaurants (such as Chicago's Alinea and NYC's Le Bernardin), is relied upon in countless other top-rated restaurants and hotel groups across America, receives five-star reviews from both press and customers, and has been honored with countless "best of" awards. Get in touch, we'd love to hear from you.

What are the monthly traffic metrics for Madeincookware?

6/mo Traffic Growth

-1.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

1.5Mins

Bounce Rate

61%

How fast is Madeincookware growing?

Madeincookware has grown by 71.5% in the last 6 months according to SimilarWeb.

How do people interact with Madeincookware?

Last month, Madeincookware received 1M visitors who spent an average of 1.5 minutes on the website and visited 2.0 different pages per session. Overall, 61% of people bounce on the first visit.

How do people find Madeincookware?

438.6k people (32%) visit Madeincookware directly. 628.8k (46%) people search for them in Google. Whereas, 133.3k (10%) discover Madeincookware through Facebook, Reddit, and YouTube. 21.1k (2%) visitors come from Madeincookware's email newsletters. Finally, 118.4k (8.6%) people come from affiliates and or paid referrals.

Who uses Madeincookware?

Madeincookware's top market is the United States and they receive 1.1M (83.3%) people.
Then the 2nd is Canada with 48.6k (3.5%).
The 3rd is is United Kingdom with 38.4k (2.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Madeincookware's ads on Google?

Google Ads

Made In Cookware | Premium USA Stainless Steel‎

https://madeincookware.com/

Chef Quality Cookware. High Performance that Lasts a Lifetime. Buy Now! Free Shipping. Premium Cookware. Lifetime Guarantee. Pans from $69. Create Your Own Kit. Create Your Own Set. Highlights: 100-Day Free Trial Available, Professional Cookware At An Aff

#1 Carbon Steel Frying Pans - Factory Price/No Retail Markup

https://madeincookware.com/products/blue-carbon-steel-frying-pan

We craft stainless clad & carbon steel cookware, knives & more to inspire the home chef. Top raw materials & craftsmanship. Shop now & get professional quality at amateur price. Free Shipping and Returns. 45-Day Trial. Lifetime Guarantee. 98% 5-Star Review Rating.

Why Overpay for All Clad? | Same Quality, Half the Price‎

https://madeincookware.com/pages/made-in-vs-all-clad-stainless-steel-cookware-review

Discover why professional chefs and home cooks alike are choosing Made In over All Clad.

Don't Overpay For All Clad - Same Quality, Lowest Prices

https://madeincookware.com/pages/made-in-compare

Discover why professional chefs and home cooks alike are choosing Made In over All Clad. Our cookware has the same professional-quality for half the price. It's a no-brainer. Lifetime Guarantee. 98% 5-Star Review Rating. Free Returns. Free Shipping. Types: Frying Pans, Wok.

American Made Stainless Steel Frying Pans | 8", 10" and 12"...

https://madeincookware.com/products/stainless-steel-frying-pan

Our premium 5-Ply Stainless Clad collection is built to perform and last a lifetime. Shop Made In® for premium cookware, without traditional markups, delivered directly to you.

What do Madeincookware's customers say about them?

Review Score

2.9/5

Total Reviews

3

Info

Made In Cookware
5 Star
0.0%
4 Star
0.0%
3 Star
0.0%
2 Star
33.3%
1 Star
66.7%
Read reviews that mention
matthew f

No customer service

Reviewed on 2020-12-07T17:05:41

I've been trying to raise a query with their help team and they have completely blanked me.More than a week and no response -and I've chased. They are trying to claim that they offer a high-end product -but have no customer service at all. Also- their website prices don't quote including VAT of the local market it's set to. Avoid. Pay the extra to get All-Clad.
read more
G Linton

Good Cookware but......

Reviewed on 2020-10-12T18:11:13

The cookware is fine however not quite All Clad quality. The ordering process is flawed from the beginning.The products are typically advertised as in stock when in fact that may not be true. I recently got an email that one of their pans was back in stock. Four days after ordering I received no shipping or backordered notification. Today is the 7th day and at this point I can only assume this is an item which is made as they are ordered in effect nullifying "in stock". They've posted a disclaimer which states shipping may be impacted by coronavirus which quite frankly is becoming the standard for poor business practices... The shipping issue is significant in that when confronted with a direct question pertaining to the shipping date their response is vague and ambiguous. I believe their business model needs some adjusting and they will be fine. I completely concur with other comments that in the process of ordering you'll be inundated with unsolicited sale flyers and how to use advice. Other than that which I've pointed out the pans seem to be of good quality with tight lids. The knives are not heavy and seem balanced yet the quality in my opinion is not at the level of Wusthof or Shun which is what I use in our kitchen. That said they are of good quality and at least half the price. My suggestion to the Made in Cookware folks is to work on the fulfillment issues and you'll have a winner.
read more
naposaurus

SPAM, SPAM, and more SPAM

Reviewed on 2018-05-08T19:28:26

Note: I am reviewing the purchase process, not the cookware itself. I placed an order for a pan.Following my order, I was MERCILESSLY spammed by the company. Here is the list of emails I received for this single order of just one item: 1) Welcome 2) We are processing your payment 3) Order confirmed 4) We charged you for the order 5) The shipment is out for delivery 6) The shipment is on the way 7) The shipment has been delivered 8) How to care for your new cookware That is 8(!) emails for a single order. SHEER INSANITY.
read more

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