Review (August 2025)

Maglite® - 40+ years of designing and manufacturing america’s best flashlights and accessories. innovation includes: patented heat-sink led technology, fast-charging rechargeable flashlights, quick-click tail-cap mode selection, programmable, multiple-functions and long run-times. durable, functional, & long-lasting!

19.63M

Estimated Revenue

125.66k

Website Visitors

2.9/5

Trustpilot Score

What do we know about Mag Instrument Inc (Maglite)?

Estimated Revenue (2020)

$19.63M

Total Employees

61

Founded

1979

Industry

Consumer Goods

Location

Ontario, United States

About

Mag Instrument Inc (Maglite): The iconic flashlight brand, now with patented LED Heat-Sink Technology.

Social Links

Alexa Ranking: 255959

What is Mag Instrument Inc (Maglite)'s Revenue?

Mag Instrument Inc (Maglite)'s estimated revenue for 2024 is $19.63M.

What does Mag Instrument Inc (Maglite) do?

World-renowned Mag Instrument® is known for its cutting-edge engineering, extreme reliability and smooth functionality of products manufactured in Ontario, California. Maglite® flashlights have long been valued by public safety professionals, rescue workers and members of the military whose lives depend on their reliability, as well as consumers who count on them for industrial, home and outdoor use.

What are the monthly traffic metrics for Maglite?

6/mo Traffic Growth

-15.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

126k

Time on Site

2.5Mins

Bounce Rate

41%

How fast is Maglite growing?

Maglite has grown by -8.5% in the last 6 months according to SimilarWeb.

How do people interact with Maglite?

Last month, Maglite received 126k visitors who spent an average of 2.5 minutes on the website and visited 3.0 different pages per session. Overall, 41% of people bounce on the first visit.

How do people find Maglite?

43.6k people (35%) visit Maglite directly. 71.4k (57%) people search for them in Google. Whereas, 1.8k (1%) discover Maglite through Facebook, Reddit, and YouTube. 1.7k (1%) visitors come from Maglite's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Maglite?

Maglite's top market is the United States and they receive 96.8k (77.1%) people.
Then the 2nd is Canada with 3.8k (3.0%).
The 3rd is is United Kingdom with 3.2k (2.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Maglite's customers say about them?

Review Score

2.9/5

Total Reviews

5

Info

Mag-Lite
5 Star
60.0%
4 Star
0.0%
3 Star
0.0%
2 Star
20.0%
1 Star
20.0%
Read reviews that mention
Lloyd Humphries

Unfortunately Maglite Warranty is not…

Reviewed on 2020-10-18T08:23:17

Unfortunately Maglite Warranty is not worth the paper it is written on if you live in the UK. Youwill be asked to contact Burton McCall Ltd and they are completely uninterested in any problems. After being happy with many cheaper Maglites over the years, I purchased a LED pro version which is not cheap! The battery cap became stuck and without even looking at it Burton McCall Ltd using some sort of telepathic powers decided battery leakage is the problem which is not covered under warranty. Since looking online lots of people seem to have the same problem with the battery cap which makes me question is it thousands of batteries going faulty around the world or is it a bad design!!!
read more
Ed D

No after sales service for such an expensive item.

Reviewed on 2020-06-19T11:19:26

I paid in excess of £60 for a Maglite LED pro about 4 years ago a lot of money for a torch?In the time that I have had it I have changed the batteries 3 times, I use quality batteries (Duracell) so that reduces the chance of leakage. I noticed a week ago the light was not quite as bright so went to change the batteries again, this time I could not undo the battery cover for love nor money! I got in touch with Maglite and to cut a very long ongoing story short they are not interested despite the torch have a warranty. Battery leakage can be a problem with products like this but in my experience only if I have left the item unused for ages, not whilst it is in use regularly and still working. The dilemma I suppose is are the batteries at fault or the torch, well Maglite boasts of using the torch for a long time on 1 set of batteries, so I would have no need to check if the batteries are leaking because obviously the torch is still shining. The sting in the tale is that if you Google this issue there are plenty of similar stories about Maglite torches. Obviously you only find these stories after your own problems. Now when the batteries in my torch finally stop working I’ll be left with an expensive paperweight.
read more
Tom Salman

Best LED torches

Reviewed on 2019-07-11T08:44:57

Best LED torches. I packed 10 of them in my car.
Tom

LED torch went pants up

Reviewed on 2019-06-21T10:14:58

LED torch went pants up. Quick email, return, replacement promptly received. Rare and very welcomeslice of customer service excellence in this day and age.
read more
Christian T

New Maglites after 20 years

Reviewed on 2012-11-07T06:33:48

I just had the most amazing experience with Maglite. I've had the two biggest Maglites for 20 years.A few days ago, I discovered that the batteries had leaked in both Maglites rendering them useless. I haven't used them for a while. I searched the internet looking for a possible solution, when on Maglites www I read that they will exchange Maglites if it was Duracell batteries that had leaked. I was a bit sceptical, since it was so long ago that I bought the flashlights. I sent them to Maglite in Denmark, and two days later i received two brand new Maglites. To me, that is customer service that goes above and beyond what I had expected even in my wildest dreams. Thank you!
read more

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