Review (August 2025)
Modibodi, the original period and leak proof underwear. voted the #1 period and incontinence underwear, try it for yourself risk-free for 60 days. free shipping on orders over $100! now gst-free.
3.92M
Estimated Revenue
525.25k
Website Visitors
3.6/5
Trustpilot Score
What do we know about Modibodi?
What is Modibodi's Revenue?
Modibodi's estimated revenue for 2024 is $3.92M.
What does Modibodi do?
Modibodi® began in late 2013, but it took almost two years of picking, prodding, prototyping, washing, wearing, testing and fine-tuning to develop. We consulted with up to 100 textile engineers and fibre companies (both in the USA and Australia). We conducted close to 1,000 scientific tests. And we worked with leading Australian lingerie designers and manufacturers to create our patented finished product. Modibodi® uses high quality, tech savvy fabrics (like Bamboo, Merino Perform Wool and Microfibre) and the latest in breathable, antimicrobial fibres with our patented Modifier Technology – a super slim (only 3mm) stain resistant lining for modern periods and leaks, and Modifier Air Technology – a moisture-wicking, odour-fighting lining for getting sweaty. About Founder & CEO Kristy Chong Kristy's the CEO and creator of Modibodi™. She's a mum on a mission, a fash-tech entrepreneur and a social advocate for women's health issues and rights. With over 13 years in senior PR roles for organisations including McDonald's Australia, sanofi-aventis and Edelman PR, Kristy's worked with some of the biggest brands in the business. Fast forward to 2011, when the concept of launching her own business ignited. This ambition saw her design, develop and scientifically prove her patented Modifier Technology leak-proof undies and transform this into the Modibodi® collection: a reusable, sustainable range of singlets, sweat-proof undies and activewear created to liberate us. Kristy's vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. As part of this vision, Modibodi® actively supports causes and organisations close to our heart, such as Share the Dignity and Days for Girls. Modibodi® has also won (and been nominated for) numerous product and business awards including Telstra Business Women's Awards, Australian Womens Weekly Women in Business Awards, Ausmumpreneur, Aust Fin Review Aspire Awards.
What are the monthly traffic metrics for Modibodi?
6/mo Traffic Growth
9.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
525k
Time on Site
3.0Mins
Pages per Visit
6.0
Bounce Rate
30%
How fast is Modibodi growing?
Modibodi has grown by 1.3% in the last 6 months according to SimilarWeb.
How do people interact with Modibodi?
Last month, Modibodi received 525k visitors who spent an average of 3.0 minutes on the website and visited 6.0 different pages per session. Overall, 30% of people bounce on the first visit.
How do people find Modibodi?
167.5k people (32%) visit Modibodi directly. 258.7k (49%) people search for them in Google. Whereas, 19.8k (4%) discover Modibodi through Facebook, Reddit, and YouTube. 6.8k (1%) visitors come from Modibodi's email newsletters. Finally, 27.7k (5.3%) people come from affiliates and or paid referrals.
Who uses Modibodi?
Modibodi's top market is the Australia and they receive 231.3k (44.0%) people.Then the 2nd is United States with 99.1k (18.9%).The 3rd is is France with 47.6k (9.1%).
Traffic Growth (last 6 months)
What do Modibodi's customers say about them?
Review Score
3.6/5
Total Reviews
134
Info
Modibodi5 Star
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4 Star
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Read reviews that mention
Kate Potter
Customer service
Reviewed on 2021-05-29T07:57:52
Great website! I love how size inclusive they are and the range of styles and colours are fantastic!My purchase arrived really quickly too! There was a small fault with one pair, which was sorted so quickly by Leslie! I will definitely be using Modibodi again and recommending them to all my friends!
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T J
wonderful underwear
Reviewed on 2021-05-27T02:52:13
I left a review of my modibodi underwear shortly after I got them and commented on how comfortable they were,but never really had a chance to test them with leaks....until yesterday. I could feel a heavy leak coming, and was certain the pants had at least leaked thru. I was so surprised to discover they hadn't, and did not realize exactly how much I had leaked onto the underwear until that night when I changed them and rinsed them out first. OMG!! I don't know where all that blood came from or how my underwear was able to hold it in, but it did. These underwear are nothing short of fantastic.
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Helen Parker
Swimmer!
Reviewed on 2021-05-25T17:12:21
My daughter loves her modibodi pants and swim wear, she swims competitively and last period she usedmodibodi bikini briefs under her leg suit and she didn’t miss one training session.
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raven alterinowebster
Teenage ones yes!! Adult ones NO!!!!
Reviewed on 2021-05-25T16:02:41
I’ve purchased underwear for myself (24 hours) and for my teenage daughters. My daughters underwear is absolutely brilliant.Complete game changer for them. Couldn’t be happier.
However the adults 24 hours are nothing as advertised. I’ve washed them as they say on the instructions....just as I do with my teenager ones. (They’re fine) but the adults do not hold up at all. I don’t use 10 tampons in a 7 hours work shift. An I’m finding I’m leaking between 4-5 hours. I feel like I’ve had accident after 2 hours and feel constantly self conscious. Teenage ones fab. Adult ones no no.
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sharon takooree
Do not waster your money.
Reviewed on 2021-05-25T13:20:07
I luckily only purchased 1 pair of the 24 hour heavy flow and thought they were amazing at first but gave it a few more uses and they are not as described.
Others reviews on here are correct,you send a message to customer services and get all the questions to ensure you followed guidance and then the ‘blame’ on the customer comes through & advised the product’s not faulty.
I never stated the product was faulty only they failed to give full product details so I could make an informed choice as a customer whether to purchase.
However, part of the response I got was
‘leakage can also occur where there had been a surge flow & the gusset has not been able to absorb the flow quickly enough’
Didn’t say that anywhere when I purchased the product otherwise I certainly would not have.
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...
Game changing
Reviewed on 2021-05-24T19:00:32
I, like many people, was a bit skeptical about these at first for many reasons but I thought I would give them a try and I'm so impressed!I used them on a night towards the end of my period, so there was blood but not a huge amount. No leaks at all and they didn't really feel wet or anything like a pad sometimes can. The gusset is thicker than normal underwear, almost a bit like wearing bikini bottoms when your first put them on, but they were very comfortable. It was probably the most comfortable night I have ever had on my period. They also didn't really smell and were quite easy to wash - just rinse them in the sink first then put them in the washing machine. Not sure yet if I'd trust them during the day when I'm at work, but I'll keep trying them out. They're definitely OK for sleeping in!
My only complaint is they are quite expensive for what they are. Modibodi definitely isn't the most expensive brand out there, but it also isn't the cheapest. I have bought some from other, cheaper brands since which I am yet to try out to compare.
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Cordelia Lodge
A much more comfortable period…
Reviewed on 2021-05-22T13:10:25
A much more comfortable period experience. I love wearing them overnight in particular and am confidentthat they won't leak.
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Shannon Houghton
This is a life changing product!
Reviewed on 2021-05-20T12:19:46
This is a life changing product!! I first bought them for my teenage daughter but was so impressed got myself a set too.I was a little concerned as I have a heavy flow, but all my worries were quickly absorbed.
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