Review (July 2025)

Naadam responsibly sources & produces luxury knitwear while preserving nomadic lifestyle in mongolia. shop cashmere clothing for men, women & children.

7.11M

Estimated Revenue

809.63k

Website Visitors

2/5

Trustpilot Score

What do we know about NAADAM?

Estimated Revenue (2020)

$7.11M

Total Funding

$16M

Total Employees

49

Founded

2013

Industry

Retail

Last Funding Date

Series B Mar 2019

Location

New York, United States

About

NAADAM: NAADAM responsibly sources & produces luxury knitwear while preserving nomadic lifestyle in Mongolia. Shop cashmere clothing for men, women & children.

Social Links

Alexa Ranking: 270726

What is NAADAM's Revenue?

NAADAM's estimated revenue for 2024 is $7.11M.

What does NAADAM do?

We're NAADAM, a direct-to-consumer sustainable and ethical cashmere company. We go straight to the source of the world's best cashmere, Mongolia's Gobi Desert, and work directly with herders and their goats to provide our customers with high quality, sustainable and unbelievably soft knitwear at the world's fairest prices. Learn more about us at https://naadam.co/

What are the monthly traffic metrics for Naadam?

6/mo Traffic Growth

-37.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

810k

Time on Site

3.9Mins

Bounce Rate

34%

How fast is Naadam growing?

Naadam has grown by 39.2% in the last 6 months according to SimilarWeb.

How do people interact with Naadam?

Last month, Naadam received 810k visitors who spent an average of 3.9 minutes on the website and visited 6.0 different pages per session. Overall, 34% of people bounce on the first visit.

How do people find Naadam?

246.2k people (30%) visit Naadam directly. 334k (41%) people search for them in Google. Whereas, 55k (7%) discover Naadam through Facebook, Reddit, and YouTube. 25.8k (3%) visitors come from Naadam's email newsletters. Finally, 130.2k (16.1%) people come from affiliates and or paid referrals.

Who uses Naadam?

Naadam's top market is the United States and they receive 754.1k (93.1%) people.
Then the 2nd is Canada with 10.6k (1.3%).
The 3rd is is Colombia with 7.1k (0.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Naadam's ads on Google?

Google Ads

NAADAM | Sustainable Mongolian Cashmere‎

https://naadam.co/

Shop NAADAM's Spring 2019 Collection & Experience Summer-ized Cashmere

The Essential $75 Cashmere Sweater White | Naadam‎

https://naadam.co/

Only $75 for the softest, high quality, 100% cashmere sweater. A unisex fit that will look good on everybody. An essential to your wardrobe.

NAADAM Cashmere - Official Site

https://naadam.co

The World’s Fairest Cashmere – premium, sustainable cashmere at accessible prices. Shop Men’s & Women’s styles from the Fall/Winter collection. Free Shipping on U.S. orders.

The World's Fairest Cashmere - Sustainable Mongolian Cashmere

https://naadam.co/

The World's Fairest Cashmere – premium and sustainable cashmere at an affordable price.

Keyword: cashmere sweaters mens

NAADAM Cashmere - The Sustainable $75 Sweater

https://naadam.co/collections/the-75-cashmere-sweater

The World’s Fairest Cashmere – premium, sustainable cashmere at accessible prices. Shop the $75 Sweater for Men & Women. Available in 15 colors. Free domestic shipping . Free Shipping. Premium & Affordable. Sustainably Sourced. Cozy Knits. Highest Quality.

What do Naadam's customers say about them?

Review Score

2/5

Total Reviews

16

Info

Naadam
5 Star
6.3%
4 Star
0.0%
3 Star
0.0%
2 Star
12.5%
1 Star
81.3%
Read reviews that mention
Jane

Horrible company.

Reviewed on 2021-04-12T23:30:48

Horrible company. Sweaters are not good quality. Worn once and already pilling and looking old. $12.75 return and bogus restocking fee. Cheap quality sweaters and excessive,bogus costs for returns is a lose lose.
read more
Michael Davison

Cashmere quality isn't really that good.

Reviewed on 2021-02-24T19:13:22

I just don't think the cashmere quality is that good, nor the construction. I got a cashmere hoodie for Christmas 2020,3 months later it looks terrible and pilled, and somehow the stitching on the neck/hood is already falling apart. My 50 year old cashmere Pringle sweater is such a huge difference and step up in quality; I'll go back to buying vintage cashmere from reputable labels after this bummer.
read more
Amrita Singh

Horrible customer service and exchange…

Reviewed on 2021-02-04T02:27:23

Horrible customer service and exchange policy. I received a cashmere sweater as a birthday gift and simply wanted to exchange it.I have never been made to jump through so many hoops to exchange an item in my life. They forced me to pay the difference, because the price changed after my friend purchased the item. I had to wait 3 weeks for them to acknowledge and begin to process the refund. Meanwhile I have charge accruing interest on my credit card. My email correspondence with them is 28 messages long. Absolute waste of time for a mediocre cashmere sweater. Avoid at all costs, it is not worth the time or money.
read more
gaychia

Their customer service and inventory…

Reviewed on 2021-01-30T00:17:07

Their customer service and inventory system really sucks. In November I ordered 3 items on black Friday.The shipping took forever and then when it finally shipped, only one item shipped, the others showed as "processing". Finally, after a couple of weeks, I reached out asking for a status update and they were like, 'oh, two of the items sold out before they could be fulfilled'. They never notified me. So, two Xmas gifts during the insane online shopping season of 2020 were no longer available. In January, I ordered the Cashmere Boatneck sweater for full price. Today I get an email saying again, that it sold out before the order could be fulfilled. Such crap. Don't they have an inventory system that subtracts from the quantity available when you order something? I'm done. There are other cashmere manufacturers out there like Naked and Jenny Kane. Never had this problem before.
read more
Michelle Chalfen

This company has horrible customer…

Reviewed on 2021-01-08T14:57:12

This company has horrible customer service. They do not even offer an exchange of something.The cashmere is not soft at all. They refuse to even respond to emails and calls to the NYC store manager went unanswered. Do NOT waste your money!!!!!
read more
Josephine van Leeuwen

My bf bought me some for Christmas and…

Reviewed on 2020-12-28T14:47:27

My bf bought me some for Christmas and at first I was happy, but both pants & top look frumpy & are not true to size.These guys refuse to even do exchanges.
read more
Sara Shoemaker

No returns on sale items

Reviewed on 2020-12-26T20:05:46

I bought a Christmas present for my sister-in-law and it was too big. It ends up after reading downin the 4th paragraph of their return policy that they DO NOT ACCEPT RETURNS or exchanges on ANY sale merchandise. This includes items temporarily on sale, not final clearance. They hid this policy. Also, this was a cashmere sweater and it wasn't even that soft
read more
Mr Bellfort

Their customer care is extremely poor

Reviewed on 2020-12-23T22:27:55

Their customer care is extremely poor. They mailed a package of mine to the wrong address and refused to help pay me back for their error.Never again will I shop with them.
read more

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