Nairametrics: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Destination for business news and analysis from africa's largest economy

5.66M

Estimated Revenue

2.98M

Website Visitors

4/5

Trustpilot Score

What do we know about Nairametrics?

Estimated Revenue (2020)

$5.66M

Total Employees

39 Founded

2015

Industry

Online Media

Location

Lagos, Nigeria

About

Nairametrics: Nairametrics Business News, Financial Literacy, and Investing

Social Links

Alexa Ranking: 4612

What is Nairametrics's Revenue?

Nairametrics's estimated revenue for 2024 is $5.66M.

What does Nairametrics do?

Nairametrics is Nigeria's leading Financial Literacy Website and Media Company. We help our visitors navigate through, the often complex world, of finance and business by using financial literacy and simple analytic tools to deliver information that can help optimize your bottom line and achieve your investment goals. Nairametrics prides itself as a go to resource for those seeking simplicity and clarity to investing, business and financial information. Nairametrics was founded in 2013 by Ugo Obi-Chukwu and is owned by Nairametrics Financial Advocates Ltd.

What are the monthly traffic metrics for Nairametrics?

6/mo Traffic Growth

4.10%

All Time Traffic Growth

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Monthly Hits

3M

Time on Site

1.5Mins

Bounce Rate

79%

How fast is Nairametrics growing?

Nairametrics has grown by 94.2% in the last 6 months according to SimilarWeb.

How do people interact with Nairametrics?

Last month, Nairametrics received 3M visitors who spent an average of 1.5 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Nairametrics?

700.8k people (24%) visit Nairametrics directly. 2M (66%) people search for them in Google. Whereas, 155.7k (5%) discover Nairametrics through Facebook, Reddit, and YouTube. 78k (3%) visitors come from Nairametrics's email newsletters. Finally, 559.8 (0.0%) people come from affiliates and or paid referrals.

Who uses Nairametrics?

Nairametrics's top market is the Nigeria and they receive 1.5M (51.4%) people.
Then the 2nd is United States with 334.1k (11.2%).
The 3rd is is United Kingdom with 160.4k (5.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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