Review (August 2025)

Welcome to new york life, where securing the best life for you and your family has been our goal since 1845. learn how our financial professionals can help you.

44.12B

Estimated Revenue

1.51M

Website Visitors

4/5

Trustpilot Score

What do we know about New York Life Insurance Company?

Estimated Revenue (2020)

$44.12B

Total Employees

33000

Founded

1845

Industry

Financial Services

Location

New York, United States

About

New York Life Insurance Company: Welcome to New York Life, where securing the best life for you and your family has been our goal since 1845. Learn how our financial professionals can help you.

Social Links

Alexa Ranking: 47786

What is New York Life Insurance Company's Revenue?

New York Life Insurance Company's estimated revenue for 2024 is $44.12B.

What does New York Life Insurance Company do?

Hi, we're New York Life, one of America's largest mutual life insurance companies. New York Life and its subsidiaries provide insurance, investment and retirement solutions. For 175 years, we've been helping people put their love into action. As a mutual company owned by our clients, we hold ourselves to the highest standards of transparency, objectivity, and integrity. We'll always aim to provide up-to-date information about the operations and actions of our business—which, when you're a participating policy owner, really is your business.* We've thrived for 175 years. Mutuality has made us strong—and we've maintained the highest ratings currently awarded to any life insurer.** There are few Fortune 100 companies as renowned as we are for our diverse culture, training, and career opportunities. So it should not be surprising that when you work at New York Life—whether as an agent or one of our valued corporate employees—you're backed by unyielding support, development, and resources. *New York Life Insurance Company is a mutual insurance company, which means it is not publicly traded and has no shareholders. Instead its policyowners are the ones who share in ownership rights of the company. With a mutual company, clients who purchase participating products are entitled to vote in the board of directors elections are eligible to share in annual dividends that are declared. The company's priority is to safeguard their interest. Policies issued by our subsidiary companies are not participating and do not share in these rights. **Individual independent rating agency commentary as of 9/12/19. A.M. Best (A++), Fitch (AAA), Moody's Investors Service (Aaa), Standard & Poor's (AA+). New York Life Insurance Company, EOE/M/F/D/V/SO www.newyorklife.com/who-we-are/our-story

What are the monthly traffic metrics for Newyorklife?

6/mo Traffic Growth

4.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

6.9Mins

Bounce Rate

30%

How fast is Newyorklife growing?

Newyorklife has grown by -2.1% in the last 6 months according to SimilarWeb.

How do people interact with Newyorklife?

Last month, Newyorklife received 2M visitors who spent an average of 6.9 minutes on the website and visited 9.0 different pages per session. Overall, 30% of people bounce on the first visit.

How do people find Newyorklife?

809.9k people (54%) visit Newyorklife directly. 378.8k (25%) people search for them in Google. Whereas, 36.6k (2%) discover Newyorklife through Facebook, Reddit, and YouTube. 99.7k (7%) visitors come from Newyorklife's email newsletters. Finally, 34k (2.3%) people come from affiliates and or paid referrals.

Who uses Newyorklife?

Newyorklife's top market is the United States and they receive 1.5M (97.1%) people.
Then the 2nd is India with 22.6k (1.5%).
The 3rd is is Mexico with 2.5k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Newyorklife's ads on Google?

Google Ads

NewYorkLife.com | New York Life® | Insurance‎

https://www.newyorklife.com/NYLInternet/marketing-pages/branded-gps-a-oh?cmpid=kncb042017googagentohtt

Protect The Ones You Love Today. Let Us Help You Plan. Knowledgeable Agents. Protect Your Family. Affordable Policies. Free Quote. Insurance coverage: Term Life, Whole Life, Long Term Care, Family Protection, Universal Life.

New York Life® Insurance - Buy Life Insurance Today

https://www.newyorklife.com/marketing/sales/life-insurance

Protect Your Family. Whatever Your Goals, We Have Life Insurance to Help You Get There. Put You and Your Loved Ones on a Path Toward Financial Preparedness for the Future. Knowledgeable Agents. Affordable Policies. Free Consultation.

Whole Life Insurance for You - Whole Life Insurance Policy

https://www.newyorklife.com/marketing/sales/whole-life

Protect Your Family. Whatever Your Goals, We Have Life Insurance to Help You Get There.

New York Life® Insurance - New York Life® for Your Family

https://www.newyorklife.com/marketing/sales/life-insurance

Protect Your Family. Whatever Your Goals, We Have Life Insurance to Help You Get There.

New York Life® | Trusted Life Insurance | NewYorkLife.com

https://www.newyorklife.com/marketing/sales/life-insurance

Life Insurance Options For You. Let Us Help You Plan. Knowledgeable Agents. Free Consultation. Protect Your Family. Affordable Policies. Insurance coverage: Term Life, Whole Life, Long Term Care, Family Protection, Universal Life.

What do Newyorklife's customers say about them?

Review Score

4/5

Total Reviews

3

Info

New York Life Insurance Company
5 Star
100.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
NewLordsAct again

They do a great job

Reviewed on 2021-05-06T23:41:41

They do a great job, my agent is always on top of it. He reviews my policy yearly,and he saved me a lot of tax money by opening IRA which put me in the lower tax bracket. Didn't even know that was a thing
read more
Cynthia M.

Top rated Life Insurance company

Reviewed on 2021-02-22T23:48:39

Top rated Life Insurance company. Easy to use their online services. Find the right agent for you.
Alex C Hvynh

Loved working for this company

Reviewed on 2014-08-15T22:44:53

They have the best products and have real integrity.

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