Review (August 2025)

Nixon is the premium watch and accessories brand for the youth lifestyle market. focused on making the little stuff better, nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. currently distributed in over 80 countries, nixon's product range has grown to include select men's and women's softgoods, leather goods and custom headphones.

10k

Estimated Revenue

535.32k

Website Visitors

1.9/5

Trustpilot Score

What are the monthly traffic metrics for Nixon?

6/mo Traffic Growth

9.30%

All Time Traffic Growth

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Monthly Hits

535k

Time on Site

1.9Mins

Bounce Rate

50%

How fast is Nixon growing?

Nixon has grown by 59.7% in the last 6 months according to SimilarWeb.

How do people interact with Nixon?

Last month, Nixon received 535k visitors who spent an average of 1.9 minutes on the website and visited 3.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Nixon?

124.4k people (23%) visit Nixon directly. 341.3k (64%) people search for them in Google. Whereas, 26.5k (5%) discover Nixon through Facebook, Reddit, and YouTube. 6.3k (1%) visitors come from Nixon's email newsletters. Finally, 22.3k (4.2%) people come from affiliates and or paid referrals.

Who uses Nixon?

Nixon's top market is the United States and they receive 256.2k (47.9%) people.
Then the 2nd is Canada with 46.2k (8.6%).
The 3rd is is France with 39.3k (7.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Nixon's customers say about them?

Review Score

1.9/5

Total Reviews

59

Info

Nixon
5 Star
0.0%
4 Star
0.0%
3 Star
10.0%
2 Star
10.0%
1 Star
80.0%
Read reviews that mention
Ja

Terrible customer support

Reviewed on 2021-05-13T18:41:36

Terrible customer support. I emailed before the 30 day refund policy no response. Then I went and email them again finally getting a phone line to call.The lady on the line said I can only exchange even after explaining myself. I’m very annoyed of how this big company is ran. Do not go with Nixon I’ll save you the hassle
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Mike

No free return

Reviewed on 2021-05-06T11:44:49

Im in Canada, it cost me 24$ to return a 70$ item. It has been delivered to them for more than 2 weeks with my tracking number and still no refund.Last time I ever buy online from them
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Marcos

Bad customer support

Reviewed on 2021-03-22T09:47:37

I ordered a watch, and it took about 2 weeks to be delivered without any update. I also wrote customer support in order to get more information,but it took them a week to answer.
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Robert H.

Watch band & watch light

Reviewed on 2021-03-20T18:56:12

I ordered the Nixon Ripley; nice looking watch. Prior to ordering, I had asked if the grey band could be switched to their black band.“Nope, we don’t customize watches.” Yikes-that’s cuctomizing? Anyway, come to find out, it wouldn’t have done me any good because their locking silicon bands are too time consuming and difficult to put on on a daily basis, so I replaced it with an aftermarket that sells a gunmetal clasp to match the Nixon watch. Also, the backlit light on the Ripley is so faint you cannot tell it is doing anything. You have to go into a completely dark room to see it. That is fine with me but they could have stated something about the faintness! I thought I had a defective watch and that I would be sending it back the same day I got it. Overall, I’m satisfied. It is a good looking watch.
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Caleb Rainville

no tracking info

Reviewed on 2021-03-11T01:03:08

I ordered a 4 days ago and got my order confirmation right away and waited 4 days for my tracking info until I decided enough was enough and called the number provided on the website.talked to a representative and turns out something happen and they are having a hard time sending out the tracking info but she manually sent me my tracking info via email. still haven't received my package but I am now more excited than ever to receive this watch that caused me all this trouble.... based on other reviews and my personal experience, if you do not receive your tracking info simply give them a call
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Mark Biddle

I'm only writing this as a U.K customer…

Reviewed on 2021-02-16T16:29:39

I'm only writing this as a U.K customer dealing with Nixon Europe. However my experience and comments are the same as what others have left about this company.The first thing I would say is if you are from the U.K and are thinking of buying a Nixon product from them DON'T!!! They have the worst customer service ever!!! In-fact the worst I have ver had to deal with in a very long time. They don't reply to emails quickly, they have no U.K phone number only a French phone number that when I called never worked. And when you do eventually get a reply on email that have absolutely zero skills or even common sense on how to speak to a customer and deal with them in a professional standard. How this family business is still going is beyond me! The return produced is ridiculous, I was told one this from somebody in customer service and was sent a link for further details on how to return an item and the time it takes and what the link told me was completely different from what the person told me via email. They don't even know they're job! Nixon have great products, I order a watch but due to the poor service from Nixon I sent it back. The poor service and lack of half decent customer support ruins the image of the product and 100% lets this business down. DON'T BUY FROM THEM, DON'T EVEN LOOK AT THE WEBSITE. TRUST THESE REVIEWS IT WILL SAVE YOU TIME AND MONEY.
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Justin

Battery replacement

Reviewed on 2021-02-08T20:51:32

Customer support is useless, and (as cheap as this may sound) the fact that I cannot replace the battery myself makes this watch worthless to me.6 months since my $200 something CAD watch has worked and I still haven't had a chance to pay to send it in for service.
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Brian Preston

I bought one of their nixon 'the…

Reviewed on 2021-01-28T19:54:49

I bought one of their nixon 'the mission' watches, which aren't cheap, before spending the next 2 years sending it back and forth to them because of charging issues i.e.it wouldn't. Once it had run out of warranty (but barely spent a matter of months of my wrist) their repair people offered to change the back of the watch (with charging point) for 30 quid, but refused to warranty the repair beyond a few weeks because the metal back of the watch was considered a consumable item! They ended up sending me 3 different chargers in the end, none of which worked, and when the last one nearly burned my house down (really!) I gave up. Needless to say I'd avoid buying these watches!
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